看唇膏消费差异折射出社会贫富差距
<p><span word="If">If</span> <span word="you">you</span>'<span word="re">re</span> <span word="not">not</span> <span word="aware">aware</span> <span word="already">already</span>, <span word="we">we</span>'<span word="re">re</span> <span word="living">living</span> <span word="in">in</span> <span word="a">a</span> <span word="new">new</span> <span word="retail">retail</span> <span word="world">world</span>, <span word="where">where</span> <span word="there">there</span> <span word="isn">isn</span>'<span word="t">t</span> <span word="so">so</span> <span word="much">much</span> <span word="one">one</span> <span word="large">large</span> <span word="consumer">consumer</span> <span word="base">base</span>, <span word="but">but</span> <span word="two">two</span> <span word="divided">divided</span> <span word="by">by</span> <span word="economic">economic</span> <span word="status">status</span>. <span word="The">The</span> <span word="well">well</span>-<span word="off">off</span> <span word="are">are</span> <span word="buying">buying</span> <span word="bigtime">bigtime</span>, <span word="the">the</span> <span word="worse">worse</span>-<span word="off">off</span> <span word="are">are</span> <span word="just">just</span> <span word="trying">trying</span> <span word="to">to</span> <span word="survive">survive</span>.</p><p>大家可能还不知道，我们现在生活在一个全新的零售世界里。这个世界并不仅是一个庞大的消费群体，而是被经济地位划分成两个消费阶层。富裕阶层购买高档商品，贫穷阶层只能努力生存下去。</p><p><span word="The">The</span> <span word="bifurcation">bifurcation</span> <span word="trend">trend</span> <span word="is">is</span> <span word="present">present</span> <span word="in">in</span> <span word="apparel">apparel</span> <span word="and">and</span> <span word="home">home</span> <span word="appliances">appliances</span>, <span word="and">and</span> <span word="it">it</span>'<span word="s">s</span> <span word="holding">holding</span> <span word="true">true</span> <span word="in">in</span> <span word="the">the</span> <span word="land">land</span> <span word="of">of</span> <span word="lipstick">lipstick</span>, <span word="mascara">mascara</span>, <span word="and">and</span> <span word="moisturizer">moisturizer</span> <span word="too">too</span>. <span word="When">When</span> <span word="it">it</span> <span word="comes">comes</span> <span word="to">to</span> <span word="beauty">beauty</span> <span word="product">product</span> <span word="sales">sales</span>, <span word="the">the</span> <span word="rich">rich</span> <span word="are">are</span> <span word="puckering">puckering</span> <span word="up">up</span>, <span word="while">while</span> <span word="the">the</span> <span word="poor">poor</span> <span word="are">are</span> <span word="pulling">pulling</span> <span word="away">away</span>.</p><p>这种两极分化的趋势既出现在服装和家用电器方面，也出现在唇膏、睫毛膏和保湿霜的市场。谈到美容产品的销售，有钱人开心购物，而穷人则黯然走开。</p><p><span word="Beauty">Beauty</span> <span word="and">and</span> <span word="personal">personal</span> <span word="care">care</span> <span word="sales">sales</span> <span word="overall">overall</span> <span word="in">in</span> <span word="the">the</span> <span word="United">United</span> <span word="States">States</span> <span word="have">have</span> <span word="been">been</span> <span word="sluggish">sluggish</span> <span word="of">of</span> <span word="late">late</span>. <span word="The">The</span> <span word="market">market</span> <span word="grew">grew</span> 1.8% <span word="last">last</span> <span word="year">year</span>, <span word="a">a</span> <span word="slowdown">slowdown</span> <span word="from">from</span> <span word="the">the</span> 3.2% <span word="and">and</span> 4.3% <span word="growth">growth</span> <span word="it">it</span> <span word="recorded">recorded</span> <span word="in">in</span> 2017 <span word="and">and</span> 2011, <span word="respectively">respectively</span>, <span word="according">according</span> <span word="to">to</span> <span word="Euromonitor">Euromonitor</span>.</p><p>美国美容和个人护理产品销售额近来总体表现低迷。根据欧睿信息咨询公司（<span word="Euromonitor">Euromonitor</span>）的统计，这个市场去年增长了1.8%，分别低于2017年3.2%的增长和2011年4.3%的增长。</p><p><span word="But">But</span> <span word="a">a</span> <span word="look">look</span> <span word="at">at</span> <span word="the">the</span> <span word="sales">sales</span> <span word="of">of</span> <span word="premium">premium</span> <span word="beauty">beauty</span> <span word="and">and</span> <span word="personal">personal</span> <span word="care">care</span> <span word="products">products</span> (<span word="priced">priced</span> $21 <span word="and">and</span> <span word="up">up</span>) <span word="tells">tells</span> <span word="a">a</span> <span word="slightly">slightly</span> <span word="different">different</span> <span word="story">story</span>. <span word="In">In</span> <span word="that">that</span> <span word="sector">sector</span>, <span word="sales">sales</span> <span word="grew">grew</span> 3.3% <span word="last">last</span> <span word="year">year</span>, <span word="and">and</span> <span word="there">there</span> <span word="was">was</span> <span word="an">an</span> <span word="increase">increase</span> <span word="in">in</span> <span word="sales">sales</span> <span word="of">of</span> 16.9% <span word="in">in</span> <span word="the">the</span> <span word="period">period</span> <span word="between">between</span> 2008 <span word="and">and</span> 2013. <span word="On">On</span> <span word="the">the</span> <span word="flip">flip</span> <span word="side">side</span>, <span word="sales">sales</span> <span word="of">of</span> <span word="mass">mass</span> <span word="beauty">beauty</span> <span word="products">products</span> (<span word="priced">priced</span> $20 <span word="and">and</span> <span word="under">under</span>) <span word="grew">grew</span> <span word="just">just</span> 1.3% <span word="in">in</span> 2013 <span word="and">and</span> 8.3% <span word="in">in</span> <span word="the">the</span> <span word="past">past</span> <span word="five">five</span> <span word="years">years</span>.</p>
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