中国人为何对奥利奥饼干失去兴趣
<p><span word="China">China</span>'<span word="s">s</span> <span word="love">love</span> <span word="affair">affair</span> <span word="with">with</span> <span word="the">the</span> <span word="Oreo">Oreo</span> <span word="is">is</span> <span word="crumbling">crumbling</span>.</p><p>中国人对奥利奥(<span word="Oreo">Oreo</span>)的锺爱之情正逐渐减弱。</p><p><span word="Mondelez">Mondelez</span> <span word="International">International</span> <span word="Inc">Inc</span>., <span word="the">the</span> <span word="maker">maker</span> <span word="of">of</span> <span word="Oreo">Oreo</span> <span word="cookies">cookies</span>, <span word="Cadbury">Cadbury</span> <span word="chocolates">chocolates</span> <span word="and">and</span> <span word="Ritz">Ritz</span> <span word="crackers">crackers</span>, <span word="announced">announced</span> <span word="Wednesday">Wednesday</span> <span word="that">that</span> <span word="its">its</span> <span word="revenue">revenue</span> <span word="was">was</span> <span word="down">down</span> <span word="in">in</span> <span word="the">the</span> <span word="fourth">fourth</span> <span word="quarter">quarter</span> <span word="and">and</span> <span word="for">for</span> <span word="the">the</span> <span word="full">full</span> <span word="year">year</span> <span word="in">in</span> <span word="part">part</span> <span word="because">because</span> <span word="China">China</span>'<span word="s">s</span> <span word="appetite">appetite</span> <span word="for">for</span> <span word="the">the</span> <span word="cr">cr</span>è<span word="me">me</span>-<span word="filled">filled</span> <span word="sandwich">sandwich</span> <span word="cookie">cookie</span> <span word="fell">fell</span>. <span word="Distributors">Distributors</span> <span word="had">had</span> <span word="excess">excess</span> <span word="biscuit">biscuit</span> <span word="inventory">inventory</span>, <span word="Mondelez">Mondelez</span> <span word="reported">reported</span>.</p><p>奥利奥曲奇、吉百利(<span word="Cadbury">Cadbury</span>)巧克力和乐之(<span word="Ritz">Ritz</span>)饼干的生产商亿滋国际(<span word="Mondelez">Mondelez</span> <span word="International">International</span> <span word="Inc">Inc</span>., <span word="MDLZ">MDLZ</span>)周三公布，第四财政季度及整个财政年度的收入都有所下滑，部分原因是中国人对奥利奥夹心饼干的偏好下降。亿滋国际报告说，分销商的饼干库存过剩。</p><p><span word="Oreo">Oreo</span> <span word="has">has</span> <span word="been">been</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="country">country</span>'<span word="s">s</span> <span word="most">most</span> <span word="popular">popular</span> <span word="cookie">cookie</span> <span word="brands">brands</span> <span word="since">since</span> <span word="it">it</span> <span word="launched">launched</span> <span word="in">in</span> <span word="China">China</span> <span word="in">in</span> 1996, <span word="with">with</span> <span word="Mondelez">Mondelez</span> <span word="holding">holding</span> <span word="the">the</span> <span word="largest">largest</span> <span word="market">market</span> <span word="share">share</span> <span word="in">in</span> <span word="China">China</span>'<span word="s">s</span> <span word="biscuit">biscuit</span> <span word="segment">segment</span> <span word="at">at</span> 16%, <span word="according">according</span> <span word="to">to</span> <span word="market">market</span>-<span word="research">research</span> <span word="firm">firm</span> <span word="Euromonitor">Euromonitor</span> <span word="International">International</span>. <span word="Cookie">Cookie</span> <span word="sales">sales</span> <span word="in">in</span> <span word="China">China</span> <span word="have">have</span> <span word="more">more</span> <span word="than">than</span> <span word="tripled">tripled</span> <span word="from">from</span> 2003 <span word="to">to</span> 50.4 <span word="billion">billion</span> <span word="yuan">yuan</span>, <span word="or">or</span> <span word="roughly">roughly</span> $8.3 <span word="billion">billion</span>, <span word="last">last</span> <span word="year">year</span>.</p><p>奥利奥于1996年进入中国市场，它已经发展成为中国最受欢迎的饼干品牌之一。据市场研究机构欧睿国际(<span word="Euromonitor">Euromonitor</span> <span word="International">International</span>)的数据，亿滋国际在中国饼干市场的占有率最高，达到16%。2013年中国的曲奇饼干销售额较2003年增长了两倍多，达到人民币504亿元（约合83亿美元）。</p>
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