给公司改名学问大 苹果黑莓天堂地狱
<p><span word="What">What</span> <span word="does">does</span> <span word="a">a</span> <span word="century">century</span>-<span word="old">old</span> <span word="brand">brand</span> <span word="do">do</span> <span word="when">when</span> <span word="it">it</span> <span word="grows">grows</span> <span word="out">out</span> <span word="of">of</span> <span word="the">the</span> <span word="very">very</span> <span word="business">business</span> <span word="that">that</span> <span word="inspired">inspired</span> <span word="its">its</span> <span word="name">name</span>? <span word="After">After</span> <span word="announcing">announcing</span> <span word="in">in</span> <span word="December">December</span> 2013 <span word="that">that</span> <span word="it">it</span> <span word="would">would</span> <span word="to">to</span> <span word="shed">shed</span> $5 <span word="billion">billion</span> <span word="worth">worth</span> <span word="of">of</span> <span word="its">its</span> <span word="commodity">commodity</span> <span word="chemical">chemical</span> <span word="business">business</span>, <span word="Dow">Dow</span> <span word="Chemical">Chemical</span> <span word="will">will</span> <span word="have">have</span> <span word="to">to</span> <span word="figure">figure</span> <span word="that">that</span> <span word="out">out</span>.</p><p>一个行业里百年的品牌到底有什么价值？2013年12月宣布裁减总值50亿美元商品化学品业务的陶氏化学公司（<span word="Dow">Dow</span> <span word="Chemical">Chemical</span>）很快就会认清这个问题。</p><p><span word="The">The</span> <span word="company">company</span> <span word="is">is</span> <span word="focusing">focusing</span> <span word="more">more</span> <span word="resources">resources</span> <span word="on">on</span> <span word="higher">higher</span>-<span word="value">value</span> <span word="specialty">specialty</span> <span word="materials">materials</span> <span word="products">products</span> <span word="like">like</span> <span word="semiconductor">semiconductor</span> <span word="chips">chips</span> <span word="for">for</span> <span word="cell">cell</span> <span word="phones">phones</span> <span word="and">and</span> <span word="moving">moving</span> <span word="away">away</span> <span word="from">from</span> <span word="the">the</span> <span word="lower">lower</span>-<span word="margin">margin</span> <span word="chlorine">chlorine</span> <span word="business">business</span>. <span word="In">In</span> <span word="turn">turn</span>, <span word="executives">executives</span> <span word="are">are</span> <span word="considering">considering</span> <span word="ridding">ridding</span> "<span word="chemical">chemical</span>" <span word="from">from</span> <span word="its">its</span> <span word="title">title</span> <span word="as">as</span> <span word="well">well</span>, <span word="according">according</span> <span word="to">to</span> <span word="a">a</span> <span word="company">company</span> <span word="spokesperson">spokesperson</span>.</p><p>这家公司目前更加关注高附加值的特殊材料产品，例如手机用的半导体芯片，并逐步退出了低利润空间的氯化学业务。根据公司发言人表态，公司高层正在考虑将“化学品”（<span word="Chemical">Chemical</span>）一词从公司名字中删去。</p>
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