街头一夜 公司高管亲历流浪生活
<p><span word="As">As</span> <span word="SVP">SVP</span> <span word="of">of</span> <span word="the">the</span> <span word="Global">Global</span> <span word="Sparkling">Sparkling</span> <span word="Brand">Brand</span> <span word="Center">Center</span> <span word="at">at</span> <span word="Coca">Coca</span>-<span word="Cola">Cola</span> (<span word="KO">KO</span>), <span word="Wendy">Wendy</span> <span word="Clark">Clark</span> <span word="spends">spends</span> <span word="plenty">plenty</span> <span word="of">of</span> <span word="time">time</span> <span word="studying">studying</span> <span word="young">young</span> <span word="people">people</span>. <span word="Understanding">Understanding</span> <span word="how">how</span> <span word="young">young</span> <span word="people">people</span> <span word="live">live</span> <span word="and">and</span> <span word="what">what</span> <span word="they">they</span> <span word="aspire">aspire</span> <span word="to">to</span> <span word="is">is</span> <span word="key">key</span> <span word="to">to</span> <span word="the">the</span> <span word="success">success</span> <span word="of">of</span> <span word="this">this</span> <span word="rising">rising</span>-<span word="star">star</span> <span word="executive">executive</span> <span word="who">who</span> <span word="oversees">oversees</span> <span word="brand">brand</span> <span word="strategy">strategy</span> <span word="and">and</span> <span word="integrated">integrated</span> <span word="marketing">marketing</span> <span word="communications">communications</span>, <span word="including">including</span> <span word="global">global</span> <span word="design">design</span> <span word="and">and</span> <span word="digital">digital</span> <span word="and">and</span> <span word="experiential">experiential</span> <span word="marketing">marketing</span>, <span word="for">for</span> <span word="brands">brands</span> <span word="like">like</span> <span word="Coke">Coke</span>, <span word="Sprite">Sprite</span> <span word="and">and</span> <span word="Fanta">Fanta</span>. <span word="Last">Last</span> <span word="week">week</span>, <span word="Clark">Clark</span> <span word="decided">decided</span> <span word="to">to</span> <span word="learn">learn</span> <span word="about">about</span> <span word="an">an</span> <span word="aspect">aspect</span> <span word="of">of</span> <span word="youth">youth</span> <span word="that">that</span> <span word="she">she</span> <span word="never">never</span> <span word="knew">knew</span>: <span word="how">how</span> <span word="the">the</span> <span word="homeless">homeless</span> <span word="live">live</span>.</p><p>可口可乐公司（<span word="Coca">Coca</span>-<span word="Cola">Cola</span>）全球闪亮品牌中心（<span word="Global">Global</span> <span word="Sparkling">Sparkling</span> <span word="Brand">Brand</span> <span word="Center">Center</span>）高级副总裁温蒂?克拉克花了很长时间研究年轻人。这位冉冉升起的新锐高管成功的秘诀就是了解年轻人的生活现状和他们的期望。目前，克拉克负责可口可乐（<span word="Coke">Coke</span>）、雪碧（<span word="Sprite">Sprite</span>）和芬达（<span word="Fanta">Fanta</span>）等品牌的品牌策略和整合营销传播，包括全球设计与数字及体验营销。上周，克拉克决定亲身体验年轻人生活中不为她所知的一面：无家可归的生活。</p><p><span word="Guest">Guest</span> <span word="Post">Post</span> <span word="by">by</span> <span word="Wendy">Wendy</span> <span word="Clark">Clark</span>, <span word="SVP">SVP</span> <span word="of">of</span> <span word="the">the</span> <span word="Global">Global</span> <span word="Sparkling">Sparkling</span> <span word="Brand">Brand</span> <span word="Center">Center</span>, <span word="The">The</span> <span word="Coca">Coca</span>-<span word="Cola">Cola</span> <span word="Company">Company</span></p><p>本文由可口可乐公司全球闪亮品牌中心高级副总裁温蒂?克拉克发布。</p>
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