社交网络时代领导者必备七大特质
<p><span word="Without">Without</span> <span word="question">question</span>, <span word="the">the</span> <span word="world">world</span> <span word="of">of</span> <span word="work">work</span> <span word="today">today</span> <span word="runs">runs</span> <span word="on">on</span> <span word="social">social</span> <span word="media">media</span> <span word="in">in</span> <span word="some">some</span> <span word="shape">shape</span> <span word="or">or</span> <span word="form">form</span>. <span word="It">It</span> <span word="has">has</span> <span word="changed">changed</span> <span word="the">the</span> <span word="nature">nature</span> <span word="of">of</span> <span word="work">work</span>, <span word="play">play</span>, <span word="friendship">friendship</span>, <span word="commerce">commerce</span>, <span word="romance">romance</span> — <span word="the">the</span> <span word="list">list</span> <span word="goes">goes</span> <span word="on">on</span> <span word="and">and</span> <span word="on">on</span>.</p><p>毫无疑问，今天的职业界以某种形式运作在社交媒体之上。社交媒体已经改变了许多事物的性质，其中包括工作、玩乐、友谊、商务、爱情——这张列表还可以不断的延伸下去。</p><p><span word="For">For</span> <span word="leaders">leaders</span>, <span word="social">social</span> <span word="media">media</span> <span word="is">is</span> <span word="an">an</span> <span word="extraordinary">extraordinary</span> <span word="tool">tool</span>. <span word="It">It</span> <span word="enables">enables</span> <span word="new">new</span> <span word="levels">levels</span> <span word="of">of</span> <span word="communication">communication</span> <span word="and">and</span> <span word="community">community</span>. <span word="It">It</span> <span word="establishes">establishes</span> <span word="an">an</span> <span word="immediate">immediate</span> <span word="connection">connection</span> <span word="between">between</span> <span word="a">a</span> <span word="leader">leader</span> <span word="and">and</span> <span word="people">people</span>. <span word="It">It</span> <span word="runs">runs</span> <span word="in">in</span> <span word="real">real</span> <span word="time">time</span>. <span word="And">And</span> <span word="it">it</span> <span word="creates">creates</span> <span word="a">a</span> <span word="dialogue">dialogue</span> <span word="and">and</span> <span word="a">a</span> <span word="forum">forum</span> <span word="that">that</span> <span word="can">can</span> <span word="lead">lead</span> <span word="to">to</span> <span word="increased">increased</span> <span word="productivity">productivity</span>, <span word="unity">unity</span>, <span word="and">and</span> <span word="profits">profits</span>.</p><p>社交媒体对于领导者们而言是一个非同寻常的工具。它将我们的沟通和社会引领到了一个新层次，在领导者和民众之间架起了直接沟通的桥梁，令我们可以实时沟通，还创建了能够促进生产力、团结和利润的对话和论坛。</p><p><span word="And">And</span> <span word="yet">yet</span> <span word="an">an</span> <span word="astonishing">astonishing</span> 70-80 <span word="percent">percent</span> <span word="of">of</span> <span word="leaders">leaders</span> <span word="aren">aren</span>’<span word="t">t</span> <span word="even">even</span> <span word="on">on</span> <span word="social">social</span> <span word="media">media</span>. <span word="That">That</span>’<span word="s">s</span> <span word="like">like</span> <span word="playing">playing</span> <span word="tennis">tennis</span> <span word="with">with</span> <span word="one">one</span> <span word="arm">arm</span> <span word="tied">tied</span> <span word="behind">behind</span> <span word="your">your</span> <span word="back">back</span>: <span word="it">it</span> <span word="puts">puts</span> <span word="you">you</span> <span word="at">at</span> <span word="distinct">distinct</span> <span word="disadvantage">disadvantage</span> (<span word="understatement">understatement</span>). <span word="And">And</span> <span word="too">too</span> <span word="many">many</span> <span word="leaders">leaders</span> <span word="who">who</span> <span word="are">are</span> <span word="on">on</span> <span word="social">social</span> <span word="media">media</span> <span word="pay">pay</span> <span word="it">it</span> <span word="lip">lip</span> <span word="service">service</span>, <span word="and">and</span> <span word="use">use</span> <span word="only">only</span> <span word="a">a</span> <span word="fraction">fraction</span> <span word="of">of</span> <span word="its">its</span> <span word="potential">potential</span>.</p><p>然而出人意料的是，依然有七到八成的领导者至今不使用社交媒体。这就好像是把一只手绑在背后来打网球：它会让你处于明显的劣势（这还算是程度比较轻的说法）。而就算是在使用社交媒体的领导者中，也有很大一部只是敷衍应对，而且只用到了它潜力中的一小部分。</p>
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