电子香烟:烟草业巨头面临一大挑战
<p><span word="The">The</span> <span word="latest">latest</span> <span word="wheeze">wheeze</span></p><p>最新潮的吞云吐雾方式</p><p><span word="BETTING">BETTING</span> <span word="against">against</span> <span word="an">an</span> <span word="industry">industry</span> <span word="with">with</span> <span word="addicts">addicts</span> <span word="for">for</span> <span word="customers">customers</span> <span word="carries">carries</span> <span word="obvious">obvious</span> <span word="risks">risks</span>. <span word="But">But</span> <span word="these">these</span> <span word="are">are</span> <span word="uncertain">uncertain</span> <span word="times">times</span> <span word="for">for</span> <span word="Big">Big</span> <span word="Tobacco">Tobacco</span>. <span word="Electronic">Electronic</span> <span word="cigarettes">cigarettes</span>, <span word="once">once</span> <span word="dismissed">dismissed</span> <span word="as">as</span> <span word="a">a</span> <span word="novelty">novelty</span>, <span word="now">now</span> <span word="pose">pose</span> <span word="a">a</span> <span word="serious">serious</span> <span word="threat">threat</span>. <span word="E">E</span>-<span word="cigarettes">cigarettes</span> <span word="work">work</span> <span word="by">by</span> <span word="turning">turning</span> <span word="nicotine">nicotine</span>-<span word="infused">infused</span> <span word="liquid">liquid</span> <span word="into">into</span> <span word="vapour">vapour</span>, <span word="which">which</span> <span word="is">is</span> <span word="then">then</span> <span word="inhaled">inhaled</span>. <span word="A">A</span> <span word="user">user</span> <span word="is">is</span> <span word="therefore">therefore</span> <span word="said">said</span> <span word="to">to</span> <span word="be">be</span> “<span word="vaping">vaping</span>”, <span word="not">not</span> <span word="smoking">smoking</span>. <span word="More">More</span> <span word="important">important</span>, <span word="he">he</span> <span word="or">or</span> <span word="she">she</span> <span word="is">is</span> <span word="not">not</span> <span word="inhaling">inhaling</span> <span word="all">all</span> <span word="the">the</span> <span word="noxious">noxious</span> <span word="substances">substances</span> <span word="found">found</span> <span word="in">in</span> <span word="ordinary">ordinary</span> <span word="smokes">smokes</span>.</p><p>和一个拥有忠诚客户群的行业打赌，显而易见这是在冒险。但对于烟草巨头而言，现在确实是一个不确定的时期。曾经被视为另类的电子香烟，如今却对其构成了巨大的威胁。电子烟的工作原理是将含有尼古丁的烟液雾化成可吸入人体的烟雾，因此吸电子烟的人通常被形容成“吸雾”，而不是吸烟。更重要的是，<span word="Ta">Ta</span>们并不会吸入普通香烟中的全部有害物质。</p><p><span word="In">In</span> 2017 <span word="sales">sales</span> <span word="of">of</span> <span word="e">e</span>-<span word="cigarettes">cigarettes</span> <span word="in">in</span> <span word="America">America</span> <span word="were">were</span> <span word="between">between</span> $300<span word="m">m</span> <span word="and">and</span> $500<span word="m">m</span>, <span word="say">say</span> <span word="analysts">analysts</span>. <span word="That">That</span> <span word="is">is</span> <span word="paltry">paltry</span> <span word="compared">compared</span> <span word="with">with</span> <span word="the">the</span> $80 <span word="billion">billion</span>-<span word="plus">plus</span> <span word="market">market</span> <span word="for">for</span> <span word="conventional">conventional</span> <span word="cigarettes">cigarettes</span> <span word="in">in</span> <span word="the">the</span> <span word="country">country</span>. <span word="But">But</span> <span word="e">e</span>-<span word="cigarette">cigarette</span> <span word="sales">sales</span> <span word="doubled">doubled</span> <span word="last">last</span> <span word="year">year</span>, <span word="and">and</span> <span word="are">are</span> <span word="expected">expected</span> <span word="to">to</span> <span word="double">double</span> <span word="again">again</span> <span word="in">in</span> 2013. <span word="Bonnie">Bonnie</span> <span word="Herzog">Herzog</span> <span word="of">of</span> <span word="Wells">Wells</span> <span word="Fargo">Fargo</span>, <span word="a">a</span> <span word="bank">bank</span>, <span word="believes">believes</span> <span word="sales">sales</span> <span word="of">of</span> <span word="e">e</span>-<span word="cigarettes">cigarettes</span> <span word="could">could</span> <span word="overtake">overtake</span> <span word="sales">sales</span> <span word="of">of</span> <span word="the">the</span> <span word="normal">normal</span> <span word="sort">sort</span> <span word="within">within</span> <span word="a">a</span> <span word="decade">decade</span>.</p><p>有分析师称，2017年美国电子烟的销售额在3亿美元到5亿美元之间。与该国超过800亿美元的传统香烟市场相比，这个数字是微不足道的。但是，电子烟的销售额却比去年翻了一番，预计2013年将再次翻番。富国银行的 <span word="Bonnie">Bonnie</span> <span word="Herzog">Herzog</span>认为，电子烟的销售额可能会在未来十年间超过传统香烟的销售额。</p>
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