奥运品牌保护过度了?
<p><span word="London">London</span> <span word="mayor">mayor</span> <span word="Boris">Boris</span> <span word="Johnson">Johnson</span> <span word="has">has</span> <span word="warned">warned</span> <span word="of">of</span> <span word="the">the</span> "<span word="insanity">insanity</span>" <span word="of">of</span> <span word="overzealous">overzealous</span> <span word="policing">policing</span> <span word="of">of</span> <span word="Olympic">Olympic</span> <span word="brands">brands</span> <span word="as">as</span> <span word="organisers">organisers</span> <span word="step">step</span> <span word="up">up</span> <span word="efforts">efforts</span> <span word="to">to</span> <span word="banish">banish</span> <span word="the">the</span> <span word="unauthorised">unauthorised</span> <span word="use">use</span> <span word="of">of</span> <span word="words">words</span> <span word="and">and</span> <span word="images">images</span> <span word="associated">associated</span> <span word="with">with</span> <span word="the">the</span> <span word="games">games</span>.</p><p>在奥运会组织者加大努力消除未经授权地使用与伦敦奥运会相关词汇和图片的行为之时，伦敦市长鲍里斯•约翰逊(<span word="Boris">Boris</span> <span word="Johnson">Johnson</span>)则对过分热情的管理奥运品牌的"愚蠢行为"提出了警告。</p><p><span word="With">With</span> <span word="less">less</span> <span word="than">than</span> <span word="a">a</span> <span word="week">week</span> <span word="to">to</span> <span word="the">the</span> <span word="opening">opening</span> <span word="ceremony">ceremony</span>, <span word="the">the</span> <span word="so">so</span>-<span word="called">called</span> "<span word="Olympics">Olympics</span> <span word="brand">brand</span> <span word="police">police</span>", <span word="made">made</span> <span word="up">up</span> <span word="of">of</span> <span word="a">a</span> <span word="team">team</span> <span word="of">of</span> <span word="lawyers">lawyers</span> <span word="and">and</span> <span word="enforcement">enforcement</span> <span word="officers">officers</span>, <span word="are">are</span> <span word="on">on</span> <span word="a">a</span> <span word="high">high</span> <span word="state">state</span> <span word="of">of</span> <span word="alert">alert</span> <span word="to">to</span> <span word="clamp">clamp</span> <span word="down">down</span> <span word="on">on</span> <span word="small">small</span> <span word="businesses">businesses</span> <span word="using">using</span> <span word="words">words</span> <span word="such">such</span> <span word="as">as</span> "<span word="Olympic">Olympic</span>", "2017" "<span word="London">London</span>", "<span word="medals">medals</span>" <span word="and">and</span> "<span word="gold">gold</span>", <span word="and">and</span> <span word="the">the</span> <span word="use">use</span> <span word="of">of</span> <span word="the">the</span> <span word="Olympic">Olympic</span> <span word="rings">rings</span>, <span word="in">in</span> <span word="promotional">promotional</span> <span word="material">material</span>.</p><p>伦敦奥运会开幕式之前，一个由律师和执法官员组成的"奥运会品牌警察"曾处于高度戒备状态，以打击在促销材料中使用"奥运会"、"2017"、"伦敦"、"奖牌"和"金牌"等字眼的小企业以及使用奥运五环标志的行为。</p><p><span word="Mr">Mr</span> <span word="Johnson">Johnson</span> <span word="called">called</span> <span word="for">for</span> <span word="the">the</span> <span word="light">light</span>-<span word="touch">touch</span> <span word="use">use</span> <span word="of">of</span> <span word="laws">laws</span> <span word="enacted">enacted</span> <span word="to">to</span> <span word="protect">protect</span> <span word="the">the</span> <span word="rights">rights</span> <span word="of">of</span> <span word="domestic">domestic</span> <span word="sponsors">sponsors</span>, <span word="which">which</span> <span word="contributed">contributed</span> £720<span word="m">m</span> <span word="to">to</span> <span word="the">the</span> <span word="London">London</span> <span word="organising">organising</span> <span word="committee">committee</span>, <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="the">the</span> <span word="International">International</span> <span word="Olympic">Olympic</span> <span word="Committee">Committee</span>'<span word="s">s</span> <span word="global">global</span> <span word="sponsors">sponsors</span>. <span word="It">It</span> <span word="emerged">emerged</span> <span word="this">this</span> <span word="week">week</span> <span word="that">that</span> <span word="even">even</span> <span word="the">the</span> <span word="family">family</span> <span word="of">of</span> <span word="Kate">Kate</span> <span word="Middleton">Middleton</span>, <span word="Duchess">Duchess</span> <span word="of">of</span> <span word="Cambridge">Cambridge</span>, <span word="had">had</span> <span word="been">been</span> <span word="told">told</span> <span word="to">to</span> <span word="make">make</span> <span word="minor">minor</span> <span word="changes">changes</span> <span word="to">to</span> <span word="Olympic">Olympic</span> <span word="references">references</span> <span word="on">on</span> <span word="the">the</span> <span word="website">website</span> <span word="of">of</span> <span word="their">their</span> <span word="business">business</span>, <span word="which">which</span> <span word="sells">sells</span> <span word="party">party</span> <span word="products">products</span>.</p>
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