Google Now:能够读懂你的搜索?
<p><span word="There">There</span> <span word="are">are</span> <span word="two">two</span> <span word="common">common</span> <span word="complaints">complaints</span> <span word="about">about</span> <span word="the">the</span> <span word="sort">sort</span> <span word="of">of</span> <span word="radical">radical</span> <span word="personalisation">personalisation</span> <span word="that">that</span> <span word="Google">Google</span> <span word="is">is</span> <span word="attempting">attempting</span> <span word="with">with</span> <span word="its">its</span> <span word="new">new</span> <span word="Google">Google</span> <span word="Now">Now</span> <span word="mobile">mobile</span> <span word="search">search</span> <span word="service">service</span>. <span word="One">One</span> <span word="is">is</span> <span word="that">that</span> <span word="it">it</span> <span word="doesn">doesn</span>'<span word="t">t</span> <span word="work">work</span>: <span word="the">the</span> <span word="other">other</span> <span word="is">is</span> <span word="that">that</span> <span word="it">it</span> <span word="works">works</span> <span word="too">too</span> <span word="well">well</span>.</p><p>人们对谷歌(<span word="Google">Google</span>)新推出的高度个性化移动搜索服务<span word="Google">Google</span> <span word="Now">Now</span>的批评意见主要分为两类：一类是认为用户体验太差，另一类则是认为用户体验过好。</p><p><span word="For">For</span> <span word="the">the</span> <span word="sake">sake</span> <span word="of">of</span> <span word="Google">Google</span>'<span word="s">s</span> <span word="bottom">bottom</span> <span word="line">line</span> – <span word="not">not</span> <span word="to">to</span> <span word="mention">mention</span> <span word="all">all</span> <span word="the">the</span> <span word="other">other</span> <span word="internet">internet</span> <span word="companies">companies</span> <span word="pushing">pushing</span> <span word="up">up</span> <span word="against">against</span> <span word="the">the</span> <span word="frontiers">frontiers</span> <span word="of">of</span> <span word="the">the</span> <span word="mobile">mobile</span> <span word="internet">internet</span> – <span word="the">the</span> <span word="latter">latter</span> <span word="is">is</span> <span word="by">by</span> <span word="far">far</span> <span word="the">the</span> <span word="preferable">preferable</span> <span word="error">error</span> <span word="to">to</span> <span word="make">make</span>.</p><p>就这件事对谷歌利润的影响而言，收到第二类批评意见显然比收到第一类要好。如果考虑到其他各家互联网公司也在不断拓展移动互联网领域的边界，结论就更是如此了。</p><p><span word="Google">Google</span> <span word="Now">Now</span> <span word="is">is</span> <span word="an">an</span> <span word="oxymoronic">oxymoronic</span> <span word="idea">idea</span> <span word="that">that</span> <span word="might">might</span> <span word="best">best</span> <span word="be">be</span> <span word="called">called</span> "<span word="push">push</span> <span word="search">search</span>". <span word="If">If</span> <span word="it">it</span> <span word="works">works</span> <span word="as">as</span> <span word="advertised">advertised</span>, <span word="your">your</span> <span word="phone">phone</span> <span word="could">could</span> <span word="one">one</span> <span word="day">day</span> <span word="automatically">automatically</span> <span word="serve">serve</span> <span word="up">up</span> <span word="answers">answers</span> <span word="to">to</span> <span word="your">your</span> <span word="most">most</span> <span word="pressing">pressing</span> <span word="questions">questions</span> – <span word="before">before</span> <span word="you">you</span> <span word="even">even</span> <span word="think">think</span> <span word="of">of</span> <span word="asking">asking</span> <span word="them">them</span>.</p><p><span word="Google">Google</span> <span word="Now">Now</span>是对传统搜索服务的一种颠覆，也许称其为"推送搜索"更为合适。如果<span word="Google">Google</span> <span word="Now">Now</span>真象宣传的那样管用，那么有一天你的手机会在你主动搜索答案之前就自动为你最为急迫的问题做出解答。</p><p><span word="For">For</span> <span word="advertisers">advertisers</span>, <span word="who">who</span> <span word="live">live</span> <span word="with">with</span> <span word="the">the</span> <span word="perennial">perennial</span> <span word="conceit">conceit</span> <span word="that">that</span> <span word="they">they</span> <span word="have">have</span> <span word="the">the</span> <span word="perfect">perfect</span> <span word="product">product</span> <span word="or">or</span> <span word="service">service</span> <span word="to">to</span> <span word="satisfy">satisfy</span> <span word="your">your</span> <span word="every">every</span> <span word="unexpressed">unexpressed</span> <span word="want">want</span>, <span word="this">this</span> <span word="is">is</span> <span word="a">a</span> <span word="powerful">powerful</span> <span word="idea">idea</span>. <span word="Google">Google</span> <span word="says">says</span> <span word="it">it</span> <span word="has">has</span> <span word="no">no</span> <span word="plans">plans</span> <span word="yet">yet</span> <span word="to">to</span> <span word="put">put</span> <span word="advertising">advertising</span> <span word="into">into</span> <span word="the">the</span> <span word="service">service</span>, <span word="though">though</span> <span word="this">this</span> <span word="seems">seems</span> <span word="inevitable">inevitable</span>.</p>
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