拖延症读者克星：文字会慢慢消失的书！
<p>‘<span word="The">The</span> <span word="Book">Book</span> <span word="That">That</span> <span word="Can">Can</span>’<span word="t">t</span> <span word="Wait">Wait</span>” <span word="seeks">seeks</span> <span word="to">to</span> <span word="strengthen">strengthen</span> <span word="bonds">bonds</span> <span word="between">between</span> <span word="first">first</span>-<span word="time">time</span> <span word="writers">writers</span> <span word="and">and</span> <span word="their">their</span> <span word="readers">readers</span> <span word="by">by</span> <span word="getting">getting</span> <span word="their">their</span> <span word="books">books</span> <span word="read">read</span> <span word="quickly">quickly</span>.</p><p>“等不起的图书”这一发明催促人们尽快阅读图书，从而加强了新人作家和读者之间的联系。</p><p><span word="Argentinean">Argentinean</span> <span word="independent">independent</span> <span word="publishers">publishers</span> <span word="Eterna">Eterna</span> <span word="Cadencia">Cadencia</span> <span word="are">are</span> <span word="publishing">publishing</span> <span word="an">an</span> <span word="anthology">anthology</span> <span word="of">of</span> <span word="new">new</span> <span word="Latin">Latin</span> <span word="authors">authors</span> <span word="using">using</span> <span word="special">special</span> <span word="ink">ink</span> <span word="that">that</span> <span word="disappears">disappears</span> <span word="once">once</span> <span word="it">it</span> <span word="comes">comes</span> <span word="in">in</span> <span word="contact">contact</span> <span word="with">with</span> <span word="sun">sun</span> <span word="and">and</span> <span word="air">air</span>, <span word="completely">completely</span> <span word="disappearing">disappearing</span> <span word="within">within</span> 2 <span word="months">months</span> <span word="time">time</span> <span word="after">after</span> <span word="opening">opening</span> <span word="the">the</span> <span word="book">book</span>. <span word="This">This</span> <span word="makes">makes</span> <span word="for">for</span> <span word="an">an</span> <span word="interesting">interesting</span> <span word="approach">approach</span> <span word="to">to</span> <span word="motivate">motivate</span> <span word="book">book</span> <span word="buyers">buyers</span> <span word="to">to</span> <span word="read">read</span> <span word="books">books</span> <span word="more">more</span> <span word="promptly">promptly</span>, <span word="giving">giving</span> <span word="first">first</span>-<span word="time">time</span> <span word="authors">authors</span> <span word="the">the</span> <span word="attention">attention</span> <span word="they">they</span> <span word="need">need</span> <span word="to">to</span> <span word="survive">survive</span>:</p><p>阿根廷独立出版商<span word="Eterna">Eterna</span> <span word="Cadencia">Cadencia</span>使用了新型油墨，出版了拉美新人作家的文集。这种新型图书一旦打开，接触到阳光和空气，它的文字就会在2个月后完全消失。这样的变化促使读者购买书籍后立刻阅读，从而给予新人作者更多关注。</p><p>‘<span word="The">The</span> <span word="Book">Book</span> <span word="That">That</span> <span word="Can">Can</span>’<span word="t">t</span> <span word="Wait">Wait</span>” <span word="tackles">tackles</span> <span word="an">an</span> <span word="important">important</span> <span word="problem">problem</span> <span word="for">for</span> <span word="new">new</span> <span word="authors">authors</span>. <span word="The">The</span> <span word="innovative">innovative</span> <span word="independent">independent</span> <span word="publishers">publishers</span> <span word="teamed">teamed</span> <span word="up">up</span> <span word="with">with</span> <span word="DRAFTFCB">DRAFTFCB</span> <span word="Buenos">Buenos</span> <span word="Aires">Aires</span> <span word="to">to</span> <span word="develop">develop</span> <span word="this">this</span> <span word="initiative">initiative</span>.</p><p>“等不及的图书”这项发明解决了新人作者面临的重要的市场化问题。这些具有创造思维的独立出版商们已与布宜诺斯艾利斯<span word="DRAFTFCB">DRAFTFCB</span>广告公司合作，继续推广这一创意产品。</p><p><span word="Books">Books</span> <span word="are">are</span> <span word="very">very</span> <span word="patient">patient</span> <span word="objects">objects</span>. <span word="We">We</span> <span word="buy">buy</span> <span word="them">them</span>, <span word="and">and</span> <span word="then">then</span> <span word="they">they</span> <span word="wait">wait</span> <span word="for">for</span> <span word="us">us</span> <span word="to">to</span> <span word="read">read</span> <span word="them">them</span>. <span word="Days">Days</span>, <span word="months">months</span>, <span word="even">even</span> <span word="years">years</span>. <span word="That">That</span>’<span word="s">s</span> <span word="OK">OK</span> <span word="for">for</span> <span word="books">books</span>, <span word="but">but</span> <span word="not">not</span> <span word="for">for</span> <span word="new">new</span> <span word="authors">authors</span>. <span word="If">If</span> <span word="people">people</span> <span word="don">don</span>’<span word="t">t</span> <span word="read">read</span> <span word="their">their</span> <span word="first">first</span> <span word="books">books</span>, <span word="they">they</span>'<span word="ll">ll</span> <span word="never">never</span> <span word="make">make</span> <span word="it">it</span> <span word="to">to</span> <span word="a">a</span> <span word="second">second</span>.</p>
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