研究：男性比女性更享受购物
<p><span word="Women">Women</span> <span word="are">are</span> <span word="meant">meant</span> <span word="to">to</span> <span word="be">be</span> <span word="the">the</span> <span word="experts">experts</span> <span word="at">at</span> <span word="shopping">shopping</span> - <span word="but">but</span> <span word="new">new</span> <span word="research">research</span> <span word="reveals">reveals</span> <span word="the">the</span> <span word="whole">whole</span> <span word="experience">experience</span> <span word="leaves">leaves</span> <span word="them">them</span> <span word="flustered">flustered</span> <span word="and">and</span> <span word="stressed">stressed</span>。</p><p><span word="The">The</span> <span word="surprise">surprise</span> <span word="findings">findings</span> <span word="emerged">emerged</span> <span word="in">in</span> <span word="a">a</span> <span word="study">study</span> <span word="of">of</span> 2,000 <span word="people">people</span> <span word="and">and</span> <span word="shows">shows</span> <span word="that">that</span> <span word="not">not</span> <span word="all">all</span> <span word="women">women</span> <span word="get">get</span> ‘<span word="retail">retail</span> <span word="therapy">therapy</span>’ <span word="from">from</span> <span word="a">a</span> <span word="spot">spot</span> <span word="of">of</span> <span word="shopping">shopping</span>。</p><p><span word="In">In</span> <span word="fact">fact</span>, <span word="in">in</span> <span word="a">a</span> <span word="supermarket">supermarket</span> <span word="environment">environment</span>, <span word="one">one</span> <span word="third">third</span> <span word="of">of</span> <span word="females">females</span> <span word="get">get</span> <span word="themselves">themselves</span> <span word="into">into</span> <span word="a">a</span> <span word="complete">complete</span> <span word="flap">flap</span> <span word="when">when</span> <span word="they">they</span> <span word="do">do</span> <span word="the">the</span> <span word="weekly">weekly</span> <span word="shop">shop</span>。</p><p><span word="And">And</span> <span word="this">this</span> <span word="is">is</span> <span word="despite">despite</span> <span word="being">being</span> <span word="organised">organised</span> <span word="and">and</span> <span word="armed">armed</span> <span word="with">with</span> <span word="shopping">shopping</span> <span word="lists">lists</span>, <span word="money">money</span> <span word="off">off</span>-<span word="coupons">coupons</span>, <span word="tissues">tissues</span>, <span word="vouchers">vouchers</span> <span word="and">and</span> <span word="recycled">recycled</span> <span word="carrier">carrier</span> <span word="bags">bags</span>。</p><p><span word="In">In</span> <span word="contrast">contrast</span>, <span word="three">three</span> <span word="quarters">quarters</span> <span word="of">of</span> <span word="men">men</span> <span word="quite">quite</span> <span word="enjoy">enjoy</span> <span word="their">their</span> <span word="food">food</span> <span word="shopping">shopping</span> <span word="experience">experience</span> <span word="and">and</span> <span word="are">are</span> <span word="happy">happy</span> <span word="to">to</span> <span word="navigate">navigate</span> <span word="their">their</span> <span word="way">way</span> <span word="around">around</span> <span word="the">the</span> <span word="aisles">aisles</span> <span word="searching">searching</span> <span word="out">out</span> <span word="products">products</span>。</p><p><span word="Men">Men</span> <span word="are">are</span> <span word="less">less</span> <span word="forgetful">forgetful</span> <span word="about">about</span> <span word="what">what</span> <span word="they">they</span> <span word="want">want</span> <span word="to">to</span> <span word="buy">buy</span>, <span word="are">are</span> <span word="less">less</span> <span word="likely">likely</span> <span word="to">to</span> <span word="feel">feel</span> <span word="rushed">rushed</span> <span word="by">by</span> <span word="the">the</span> <span word="cashiers">cashiers</span> <span word="and">and</span> <span word="are">are</span> <span word="more">more</span> <span word="methodical">methodical</span> <span word="at">at</span> <span word="the">the</span> <span word="checkouts">checkouts</span>。</p><p><span word="Helen">Helen</span> <span word="Nunn">Nunn</span>, <span word="Head">Head</span> <span word="of">of</span> <span word="Marketing">Marketing</span> <span word="at">at</span> <span word="The">The</span> <span word="Co">Co</span>-<span word="operative">operative</span> <span word="Food">Food</span> <span word="which">which</span> <span word="commissioned">commissioned</span> <span word="the">the</span> <span word="research">research</span>, <span word="said">said</span>: '<span word="We">We</span> <span word="suspect">suspect</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="key">key</span> <span word="reasons">reasons</span> <span word="why">why</span> <span word="women">women</span> <span word="are">are</span> <span word="more">more</span> <span word="agitated">agitated</span> <span word="in">in</span> <span word="the">the</span> <span word="supermarket">supermarket</span> <span word="is">is</span> <span word="largely">largely</span> <span word="because">because</span> <span word="they">they</span> <span word="are">are</span> <span word="rushing">rushing</span> <span word="round">round</span> <span word="trying">trying</span> <span word="to">to</span> <span word="conduct">conduct</span> <span word="the">the</span> <span word="shopping">shopping</span> <span word="as">as</span> <span word="quickly">quickly</span> <span word="as">as</span> <span word="possible">possible</span>。</p><p>'<span word="Doing">Doing</span> <span word="the">the</span> <span word="food">food</span> <span word="shop">shop</span> <span word="will">will</span> <span word="be">be</span> <span word="one">one</span> <span word="item">item</span> <span word="on">on</span> <span word="a">a</span> <span word="massive">massive</span> <span word="list">list</span> <span word="of">of</span> <span word="jobs">jobs</span>, <span word="and">and</span> <span word="something">something</span> <span word="which">which</span> <span word="simply">simply</span> <span word="has">has</span> <span word="to">to</span> <span word="be">be</span> <span word="done">done</span> <span word="at">at</span> <span word="speed">speed</span>。</p><p>'<span word="Men">Men</span> <span word="seem">seem</span> <span word="to">to</span> <span word="adopt">adopt</span> <span word="a">a</span> <span word="much">much</span> <span word="more">more</span> <span word="laid">laid</span> <span word="back">back</span> <span word="and">and</span> <span word="methodical">methodical</span> <span word="approach">approach</span>, <span word="taking">taking</span> <span word="their">their</span> <span word="time">time</span> <span word="looking">looking</span> <span word="for">for</span> <span word="bargains">bargains</span> <span word="and">and</span> <span word="make">make</span> <span word="sure">sure</span> <span word="they">they</span>’<span word="re">re</span> <span word="getting">getting</span> <span word="the">the</span> <span word="most">most</span> <span word="for">for</span> <span word="their">their</span> <span word="money">money</span>.'</p>
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