Tim Cook新政：没了乔布斯，苹果驶向何方？
<p><span word="Tim">Tim</span> <span word="Cook">Cook</span> <span word="has">has</span> <span word="made">made</span> <span word="only">only</span> <span word="minor">minor</span> <span word="changes">changes</span> <span word="since">since</span> <span word="he">he</span> <span word="took">took</span> <span word="over">over</span> <span word="as">as</span> <span word="permanent">permanent</span> <span word="Apple">Apple</span> <span word="CEO">CEO</span> <span word="in">in</span> <span word="August">August</span>, <span word="reports">reports</span> <span word="the">the</span> <span word="Wall">Wall</span> <span word="Street">Street</span> <span word="Journal">Journal</span>.</p><p>华尔街日报报道称，自8月<span word="Tim">Tim</span> <span word="Cook">Cook</span>接手苹果以来，苹果只发生了些微小的变化。</p><p><span word="That">That</span>'<span word="s">s</span> <span word="a">a</span> <span word="relief">relief</span> -- <span word="Apple">Apple</span> <span word="has">has</span> <span word="had">had</span> <span word="an">an</span> <span word="incredible">incredible</span> <span word="run">run</span> <span word="of">of</span> <span word="success">success</span> <span word="over">over</span> <span word="the">the</span> <span word="last">last</span> <span word="decade">decade</span>. <span word="The">The</span> <span word="last">last</span> <span word="thing">thing</span> <span word="a">a</span> <span word="new">new</span> <span word="leader">leader</span> <span word="needs">needs</span> <span word="to">to</span> <span word="do">do</span> <span word="is">is</span> <span word="make">make</span> <span word="changes">changes</span> <span word="just">just</span> <span word="to">to</span> <span word="leave">leave</span> <span word="his">his</span> <span word="mark">mark</span>.</p><p>十年来，苹果取得了骄人的成绩，它的成功有目共睹。而任何一位新上任的<span word="CEO">CEO</span>都不想让苹果葬送在自己手里，所以大刀阔斧地搞“新政”，是不可能的。</p><p><span word="But">But</span> <span word="he">he</span> <span word="has">has</span> <span word="some">some</span> <span word="different">different</span> <span word="opinions">opinions</span> <span word="than">than</span> <span word="Steve">Steve</span> <span word="Jobs">Jobs</span> <span word="on">on</span> <span word="some">some</span> <span word="operational">operational</span> <span word="matters">matters</span>, <span word="and">and</span> <span word="he">he</span> <span word="has">has</span> <span word="paid">paid</span> <span word="more">more</span> <span word="attention">attention</span> <span word="to">to</span> <span word="the">the</span> <span word="company">company</span>'<span word="s">s</span> <span word="corporate">corporate</span> <span word="structure">structure</span>. <span word="For">For</span> <span word="instance">instance</span>:</p><p>但在某些管理方式上，<span word="Cook">Cook</span>和乔布斯有着不同的观念。<span word="Cook">Cook</span>更重视公司大局，更重视团队。比如：</p><p><span word="He">He</span>'<span word="s">s</span> <span word="considering">considering</span> <span word="using">using</span> <span word="some">some</span> <span word="of">of</span> <span word="Apple">Apple</span>'<span word="s">s</span> <span word="more">more</span> <span word="than">than</span> $80 <span word="billion">billion</span> <span word="in">in</span> <span word="cash">cash</span> <span word="to">to</span> <span word="pay">pay</span> <span word="a">a</span> <span word="dividend">dividend</span> <span word="or">or</span> <span word="buy">buy</span> <span word="back">back</span> <span word="stock">stock</span>, <span word="two">two</span> <span word="things">things</span> <span word="that">that</span> <span word="Jobs">Jobs</span> <span word="did">did</span> <span word="not">not</span> <span word="consider">consider</span> <span word="wise">wise</span>.</p><p>苹果有超过800亿的现金，<span word="Cook">Cook</span>打算用这笔钱为股东分红或者回购部分股权。如果乔布斯还在，则绝不会这么做。</p><p><span word="He">He</span> <span word="put">put</span> <span word="a">a</span> <span word="program">program</span> <span word="in">in</span> <span word="place">place</span> <span word="to">to</span> <span word="match">match</span> <span word="employee">employee</span> <span word="contributions">contributions</span> <span word="to">to</span> <span word="non">non</span>-<span word="profits">profits</span>. <span word="Jobs">Jobs</span> <span word="was">was</span> <span word="apparently">apparently</span> <span word="opposed">opposed</span> <span word="to">to</span> <span word="giving">giving</span> <span word="Apple">Apple</span> <span word="money">money</span> <span word="to">to</span> <span word="charities">charities</span>.</p><p><span word="Cook">Cook</span>还采取了一套合适的方案来配合员工做慈善。乔布斯则反对用苹果的钱来做慈善。</p>
页:
[1]