福布斯推出最开心品牌榜：苹果排第一
<p><span word="Forbes">Forbes</span>: <span word="The">The</span> <span word="Happiest">Happiest</span> <span word="Brands">Brands</span> <span word="In">In</span> <span word="the">the</span> <span word="World">World</span></p><p>福布斯推出最开心品牌榜</p><p><span word="Some">Some</span> <span word="brands">brands</span> <span word="do">do</span> <span word="more">more</span> <span word="than">than</span> <span word="just">just</span> <span word="make">make</span> <span word="us">us</span> <span word="buy">buy</span> <span word="them">them</span>. <span word="They">They</span> <span word="make">make</span> <span word="us">us</span> <span word="love">love</span> <span word="them">them</span>.</p><p>有些品牌不只是让我们买它们，还让我们爱上它们。</p><p><span word="Unless">Unless</span> <span word="your">your</span> <span word="mom">mom</span> <span word="used">used</span> <span word="Skippy">Skippy</span> <span word="in">in</span> <span word="which">which</span> <span word="case">case</span> <span word="you">you</span> <span word="probably">probably</span> <span word="do">do</span> <span word="too">too</span>. <span word="The">The</span> <span word="same">same</span> <span word="way">way</span> <span word="you">you</span> <span word="buy">buy</span> <span word="Tide">Tide</span> <span word="laundry">laundry</span> <span word="detergent">detergent</span> <span word="even">even</span> <span word="if">if</span> <span word="ALL">ALL</span> <span word="is">is</span> <span word="on">on</span> <span word="sale">sale</span>.</p><p>妈妈爱买四季宝，你说不定也爱买；也是因为妈妈爱用汰渍洗衣粉，所以就算货架上洗衣粉的品牌琳琅满目，你也会毫不犹豫的选汰渍。</p><p>“<span word="A">A</span> <span word="brand">brand</span> <span word="that">that</span> <span word="creates">creates</span> <span word="emotional">emotional</span> <span word="joy">joy</span> <span word="is">is</span> <span word="a">a</span> <span word="rare">rare</span> <span word="thing">thing</span>,” <span word="says">says</span> <span word="Pierre">Pierre</span> <span word="Chandon">Chandon</span>, <span word="a">a</span> <span word="professor">professor</span> <span word="of">of</span> <span word="marketing">marketing</span> <span word="at">at</span> <span word="international">international</span> <span word="business">business</span> <span word="school">school</span> <span word="INSEAD">INSEAD</span>. “<span word="These">These</span> <span word="products">products</span> <span word="provide">provide</span> <span word="either">either</span> <span word="hedonistic">hedonistic</span> <span word="or">or</span> <span word="symbolic">symbolic</span> <span word="value">value</span> <span word="to">to</span> <span word="the">the</span> <span word="customer">customer</span>, <span word="meaning">meaning</span> <span word="they">they</span> <span word="just">just</span> <span word="feel">feel</span> <span word="good">good</span> <span word="or">or</span> <span word="create">create</span> <span word="an">an</span> <span word="emotional">emotional</span> <span word="attachment">attachment</span> <span word="to">to</span> <span word="the">the</span> <span word="brand">brand</span> <span word="itself">itself</span>, <span word="something">something</span> <span word="he">he</span> <span word="likens">likens</span> <span word="to">to</span> <span word="religion">religion</span> <span word="for">for</span> <span word="many">many</span>.”</p><p>著名国际商学院<span word="INSEAD">INSEAD</span>的市场研究教授<span word="Pierre">Pierre</span> <span word="Chandon">Chandon</span>表示：“品牌可以让人产生情感愉悦是很稀少的一件事。这些产品能为顾客提供快乐感受或者象征价值，也就是说顾客对品牌本身有一种情感依恋，像是宗教信仰的某些感情。”</p><p><span word="Happiness">Happiness</span> <span word="Tactic">Tactic</span> <span word="No">No</span>. 1: <span word="Make">Make</span> <span word="Us">Us</span> <span word="Feel">Feel</span> <span word="Like">Like</span> <span word="a">a</span> <span word="Kid">Kid</span> <span word="Again">Again</span></p><p>快乐策略1：让我们回到小时候</p><p><span word="Certain">Certain</span> <span word="companies">companies</span> <span word="know">know</span> <span word="that">that</span> <span word="they">they</span> <span word="have">have</span> <span word="something">something</span>—<span word="a">a</span> <span word="classic">classic</span> <span word="label">label</span>, <span word="a">a</span> <span word="certain">certain</span> <span word="smell">smell</span> <span word="or">or</span> <span word="taste">taste</span> <span word="or">or</span> <span word="feel">feel</span>—<span word="that">that</span> <span word="make">make</span> <span word="people">people</span> <span word="remember">remember</span> <span word="their">their</span> <span word="childhoods">childhoods</span>, <span word="a">a</span> <span word="time">time</span> <span word="people">people</span> <span word="relate">relate</span> <span word="to">to</span> <span word="being">being</span> <span word="happy">happy</span> <span word="and">and</span> <span word="worry">worry</span>-<span word="free">free</span>.</p>
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