购物时影响我们的F-Factor
<p>随着网购的兴起，不少人在购买商品之前通常都会先看一下其他顾客的评价。如果评价不多，还有可能会直接在社交网络上发个帖子询问友邻们的意见。这样一来，我们在买东西的时候就不会只听信商家的一面之词了。</p><p><span word="F">F</span>-<span word="Factor">Factor</span> <span word="refers">refers</span> <span word="to">to</span> <span word="the">the</span> <span word="influence">influence</span> <span word="of">of</span> <span word="Friends">Friends</span>, <span word="Fans">Fans</span> <span word="and">and</span> <span word="Followers">Followers</span> <span word="on">on</span> <span word="purchasing">purchasing</span> <span word="decisions">decisions</span>。</p><p><span word="F">F</span>因素指我们在做购物决定时，朋友、粉丝及追随者对我们产生的影响。</p><p><span word="Discussing">Discussing</span> <span word="the">the</span> <span word="increasing">increasing</span> <span word="importance">importance</span> <span word="of">of</span> <span word="social">social</span> <span word="media">media</span> <span word="in">in</span> <span word="commerce">commerce</span>, <span word="Trendwatching">Trendwatching</span>.<span word="com">com</span> <span word="minted">minted</span> <span word="the">the</span> <span word="term">term</span> <span word="F">F</span>-<span word="Factor">Factor</span> <span word="to">to</span> <span word="describe">describe</span> <span word="the">the</span> <span word="influence">influence</span> <span word="of">of</span> <span word="friends">friends</span>, <span word="fans">fans</span> <span word="and">and</span> <span word="followers">followers</span>:</p><p>在谈及社交媒体对商务日益重要的影响时，<span word="Trendwatching">Trendwatching</span>.<span word="com">com</span>网站创造了<span word="F">F</span>-<span word="Factor">Factor</span>(<span word="F">F</span>因素)这个词来描述朋友、粉丝及追随者所发挥的作用：</p><p><span word="Consumers">Consumers</span> <span word="are">are</span> <span word="increasingly">increasingly</span> <span word="tapping">tapping</span> <span word="into">into</span> <span word="their">their</span> <span word="networks">networks</span> <span word="of">of</span> <span word="friends">friends</span>, <span word="fans">fans</span>, <span word="and">and</span> <span word="followers">followers</span> <span word="to">to</span> <span word="discover">discover</span>, <span word="discuss">discuss</span> <span word="and">and</span> <span word="purchase">purchase</span> <span word="goods">goods</span> <span word="and">and</span> <span word="services">services</span>, <span word="in">in</span> <span word="ever">ever</span>-<span word="more">more</span> <span word="sophisticated">sophisticated</span> <span word="ways">ways</span>. <span word="As">As</span> <span word="a">a</span> <span word="result">result</span>, <span word="it">it</span>’<span word="s">s</span> <span word="never">never</span> <span word="been">been</span> <span word="more">more</span> <span word="important">important</span> <span word="for">for</span> <span word="brands">brands</span> <span word="to">to</span> <span word="make">make</span> <span word="sure">sure</span> <span word="they">they</span> <span word="too">too</span> <span word="have">have</span> <span word="the">the</span> <span word="F">F</span>-<span word="FACTOR">FACTOR</span>。</p><p>消费者越来越倾向于依赖他们的朋友、粉丝和追随者这个网络来发现、谈论并购买商品和服务，这比以往的购物方式更加复杂。因此，各类商家确保能够掌握这些<span word="F">F</span>因素也显得愈发重要。</p><p><span word="Trendwatching">Trendwatching</span>.<span word="com">com</span> <span word="detailed">detailed</span> <span word="five">five</span> “<span word="ways">ways</span> <span word="that">that</span> <span word="the">the</span> <span word="F">F</span>-<span word="FACTOR">FACTOR</span> <span word="influences">influences</span> <span word="consumption">consumption</span> <span word="behavior">behavior</span>”：</p>
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