为什么你戒不掉巧克力?科学家说:不光是因为好吃
<p><span word="How">How</span> <span word="much">much</span> <span word="of">of</span> <span word="your">your</span> <span word="chocolate">chocolate</span> <span word="buying">buying</span> <span word="is">is</span> <span word="based">based</span> <span word="on">on</span> <span word="taste">taste</span>, <span word="and">and</span> <span word="how">how</span> <span word="much">much</span> <span word="is">is</span> <span word="based">based</span> <span word="on">on</span> <span word="the">the</span> <span word="shininess">shininess</span> <span word="of">of</span> <span word="its">its</span> <span word="wrapping">wrapping</span>? <span word="A">A</span> <span word="new">new</span> <span word="study">study</span> <span word="backs">backs</span> <span word="up">up</span> <span word="what">what</span> <span word="we">we</span>'<span word="ve">ve</span> <span word="long">long</span> <span word="suspected">suspected</span> – <span word="the">the</span> <span word="way">way</span> <span word="chocolate">chocolate</span> <span word="is">is</span> <span word="packaged">packaged</span> <span word="creates">creates</span> <span word="a">a</span> <span word="stronger">stronger</span> <span word="emotional">emotional</span> <span word="pull">pull</span> <span word="than">than</span> <span word="what">what</span> <span word="it">it</span> <span word="actually">actually</span> <span word="tastes">tastes</span> <span word="like">like</span>.</p><p>你买巧克力有多少是基于口味，又有多少是因为包装的绚丽?一项新的研究证实了我们长期以来的猜测——巧克力的包装方式比它的实际味道更能产生强烈的情感吸引力。</p><p><span word="And">And</span> <span word="while">while</span> <span word="the">the</span> <span word="chocolate">chocolate</span> <span word="we">we</span> <span word="buy">buy</span> <span word="in">in</span> <span word="the">the</span> <span word="future">future</span> <span word="is">is</span> <span word="mostly">mostly</span> <span word="dependent">dependent</span> <span word="on">on</span> <span word="how">how</span> <span word="it">it</span> <span word="tastes">tastes</span>, <span word="the">the</span> <span word="research">research</span> <span word="suggests">suggests</span>, <span word="how">how</span> <span word="we">we</span> <span word="perceive">perceive</span> <span word="that">that</span> <span word="taste">taste</span> <span word="on">on</span> <span word="our">our</span> <span word="tongue">tongue</span> <span word="is">is</span> <span word="influenced">influenced</span> <span word="to">to</span> <span word="some">some</span> <span word="extent">extent</span> <span word="on">on</span> <span word="the">the</span> <span word="way">way</span> <span word="the">the</span> <span word="treat">treat</span> <span word="was">was</span> <span word="wrapped">wrapped</span> <span word="up">up</span>.</p><p>研究表明，虽然我们未来会买什么巧克力主要取决于它的味道，但我们舌头尝到的味道在一定程度上受到了包装的影响。</p><p><span word="The">The</span> <span word="team">team</span> <span word="behind">behind</span> <span word="the">the</span> <span word="study">study</span>, <span word="from">from</span> <span word="the">the</span> <span word="University">University</span> <span word="of">of</span> <span word="Melbourne">Melbourne</span> <span word="in">in</span> <span word="Australia">Australia</span>, <span word="says">says</span> <span word="their">their</span> <span word="work">work</span> <span word="could">could</span> <span word="be">be</span> <span word="helpful">helpful</span> <span word="for">for</span> <span word="companies">companies</span> <span word="looking">looking</span> <span word="for">for</span> <span word="ideas">ideas</span> <span word="for">for</span> <span word="how">how</span> <span word="to">to</span> <span word="market">market</span> <span word="their">their</span> <span word="products">products</span> – <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="making">making</span> <span word="us">us</span> <span word="more">more</span> <span word="aware">aware</span> <span word="of">of</span> <span word="how">how</span> <span word="we">we</span>'<span word="re">re</span> <span word="choosing">choosing</span> <span word="what">what</span> <span word="to">to</span> <span word="put">put</span> <span word="in">in</span> <span word="our">our</span> <span word="shopping">shopping</span> <span word="baskets">baskets</span>.</p><p>来自澳大利亚墨尔本大学的研究团队表示，他们的研究成果可能有助于企业寻找营销产品的思路，同时也能让我们更清楚地意识到，我们是如何选择加购哪些东西。</p><p>"<span word="There">There</span>'<span word="s">s</span> <span word="a">a</span> <span word="difference">difference</span> <span word="in">in</span> <span word="how">how</span> <span word="consumers">consumers</span> <span word="perceive">perceive</span> <span word="intrinsic">intrinsic</span> <span word="product">product</span> <span word="cues">cues</span> – <span word="like">like</span> <span word="flavor">flavor</span>, <span word="aroma">aroma</span>, <span word="and">and</span> <span word="texture">texture</span> – <span word="which">which</span> <span word="are">are</span> <span word="associated">associated</span> <span word="with">with</span> <span word="sensory">sensory</span> <span word="and">and</span> <span word="perceptual">perceptual</span> <span word="systems">systems</span>, <span word="and">and</span> <span word="how">how</span> <span word="they">they</span> <span word="perceive">perceive</span> <span word="external">external</span> <span word="cues">cues</span> – <span word="like">like</span> <span word="packaging">packaging</span> <span word="materials">materials</span>, <span word="information">information</span>, <span word="brand">brand</span> <span word="name">name</span>, <span word="and">and</span> <span word="price">price</span> – <span word="which">which</span> <span word="are">are</span> <span word="associated">associated</span> <span word="with">with</span> <span word="cognitive">cognitive</span> <span word="and">and</span> <span word="psychological">psychological</span> <span word="mechanisms">mechanisms</span>," <span word="says">says</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="team">team</span>, <span word="Frank">Frank</span> <span word="R">R</span>. <span word="Dunshea">Dunshea</span>.</p>
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