餐厅是怎么引诱我们多花钱的?
<p>1. <span word="Items">Items</span> <span word="labelled">labelled</span> "<span word="For">For</span> <span word="Two">Two</span>", <span word="targeting">targeting</span> <span word="Couples">Couples</span> <span word="especially">especially</span> <span word="who">who</span> <span word="are">are</span> <span word="on">on</span> <span word="a">a</span> <span word="date">date</span>. <span word="Priced">Priced</span> <span word="for">for</span> <span word="single">single</span> <span word="person">person</span> <span word="with">with</span> <span word="per">per</span> <span word="person">person</span> <span word="printed">printed</span> <span word="with">with</span> <span word="smallest">smallest</span> <span word="font">font</span> <span word="at">at</span> <span word="the">the</span> <span word="bottom">bottom</span> <span word="of">of</span> <span word="the">the</span> <span word="price">price</span>. <span word="Of">Of</span> <span word="course">course</span> <span word="everyone">everyone</span> <span word="forgets">forgets</span> <span word="to">to</span> <span word="multiply">multiply</span> <span word="it">it</span> <span word="by">by</span> <span word="two">two</span>.</p><p>有些餐馆目标客户是夫妻或者是情侣，菜品就会标上2份。价钱是单人份的，而“单人价格”被用最小号的字体印在菜单最底部。当然每个人都会忘了把价格乘以2.</p><p>2. <span word="Justification">Justification</span> <span word="and">and</span> <span word="Ordering">Ordering</span> <span word="matter">matter</span> <span word="a">a</span> <span word="lot">lot</span>. <span word="When">When</span> <span word="menu">menu</span> <span word="items">items</span> <span word="are">are</span> <span word="left">left</span> <span word="aligned">aligned</span> <span word="and">and</span> <span word="prices">prices</span> <span word="are">are</span> <span word="sorted">sorted</span> <span word="right">right</span> <span word="aligned">aligned</span>, <span word="you">you</span> <span word="tend">tend</span> <span word="to">to</span> <span word="order">order</span> <span word="cheaper">cheaper</span>. <span word="Smart">Smart</span> <span word="restaurants">restaurants</span> <span word="do">do</span> <span word="the">the</span> <span word="exact">exact</span> <span word="opposite">opposite</span> <span word="of">of</span> <span word="that">that</span>. <span word="Some">Some</span> <span word="thing">thing</span> <span word="like">like</span> <span word="this">this</span></p><p>菜单上的页面布局和顺序也大有讲究。当菜谱上菜名左对齐，价格右对齐时，你就更容易点便宜的菜。精明的餐馆就会反着来。如图所示（居中对齐）：</p><p>3.<span word="Good">Good</span> <span word="Use">Use</span> <span word="of">of</span> <span word="Adjectives">Adjectives</span>. <span word="Using">Using</span> <span word="all">all</span> <span word="sorts">sorts</span> <span word="of">of</span> <span word="vivid">vivid</span> <span word="adjectives">adjectives</span> <span word="in">in</span> <span word="description">description</span> <span word="of">of</span> <span word="a">a</span> <span word="profitable">profitable</span> <span word="dish">dish</span> <span word="placed">placed</span> <span word="next">next</span> <span word="to">to</span> <span word="not">not</span> <span word="so">so</span> <span word="vivid">vivid</span> <span word="adjectives">adjectives</span> <span word="in">in</span> <span word="description">description</span> <span word="of">of</span> <span word="a">a</span> <span word="less">less</span> <span word="profitable">profitable</span> <span word="dish">dish</span>.</p><p>对形容词恰如其分的使用。对于利润高的菜品形容词娓娓生动，反之则不然。</p><p>4.<span word="Putting">Putting</span> <span word="some">some</span> <span word="Menu">Menu</span> <span word="Items">Items</span> <span word="in">in</span> <span word="boxes">boxes</span> <span word="or">or</span> <span word="borders">borders</span> <span word="catches">catches</span> <span word="attention">attention</span>. <span word="Restaurants">Restaurants</span> <span word="place">place</span> <span word="their">their</span> <span word="profitable">profitable</span> <span word="items">items</span> <span word="in">in</span> <span word="there">there</span>.</p><p>将菜品名称加框或者加粗来吸引顾客注意，那种菜品是餐馆牟利最多的。</p><p><span word="Most">Most</span> <span word="restaurants">restaurants</span> <span word="sell">sell</span> <span word="a">a</span> <span word="mix">mix</span> <span word="of">of</span> <span word="items">items</span>, <span word="and">and</span> <span word="not">not</span> <span word="all">all</span> <span word="dishes">dishes</span> <span word="are">are</span> <span word="created">created</span> <span word="equally">equally</span>. <span word="Industry">Industry</span> <span word="convention">convention</span> <span word="groups">groups</span> <span word="them">them</span> <span word="into">into</span>:</p>
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