麦当劳又遇大危机,于是汉堡王落井下石出损招
<p><span word="McDonalds">McDonalds</span> <span word="lost">lost</span> <span word="the">the</span> <span word="EU">EU</span> <span word="trademark">trademark</span> <span word="to">to</span> <span word="the">the</span> #<span word="Bigmac">Bigmac</span> <span word="and">and</span> <span word="this">this</span> <span word="is">is</span> <span word="how">how</span> <span word="BurgerKing">BurgerKing</span> <span word="has">has</span> <span word="launched">launched</span> <span word="in">in</span> <span word="Sweden">Sweden</span>.</p><p>麦当劳在欧盟区失去了 #巨无霸 这个商标，于是汉堡王在瑞典推出了同名产品。</p><p><span word="The">The</span> <span word="cheekily">cheekily</span>-<span word="named">named</span> <span word="items">items</span> <span word="are">are</span>: <span word="Like">Like</span> <span word="a">a</span> <span word="Big">Big</span> <span word="Mac">Mac</span>, <span word="but">but</span> <span word="Actually">Actually</span> <span word="Big">Big</span>.</p><p>汉堡王这套贴脸推出的新品名叫：宛如巨无霸，大过巨无霸。</p><p><span word="In">In</span> <span word="true">true</span> <span word="Burger">Burger</span> <span word="king">king</span> <span word="style">style</span>, <span word="the">the</span> '<span word="beef">beef</span>' <span word="between">between</span> <span word="the">the</span> <span word="brands">brands</span> <span word="was">was</span> <span word="created">created</span> <span word="by">by</span> <span word="creative">creative</span> <span word="agency">agency</span> <span word="INGO">INGO</span>.</p><p>这真的是纯正的汉堡王作风，而两个品牌之间的这个猛料是由创意事务所<span word="INGO">INGO</span>操刀的。</p><p><span word="McDonald">McDonald</span>’<span word="s">s</span> <span word="bid">bid</span> <span word="to">to</span> <span word="trademark">trademark</span> “<span word="Big">Big</span> <span word="Mac">Mac</span>” <span word="in">in</span> <span word="Europe">Europe</span> <span word="went">went</span> <span word="down">down</span> <span word="the">the</span> <span word="drain">drain</span> — <span word="and">and</span> <span word="Burger">Burger</span> <span word="King">King</span> <span word="came">came</span> <span word="at">at</span> <span word="it">it</span> <span word="with">with</span> <span word="a">a</span> <span word="whopper">whopper</span> <span word="of">of</span> <span word="a">a</span> <span word="burn">burn</span> <span word="in">in</span> <span word="response">response</span>.</p><p>麦当劳的“巨无霸”商标在欧盟这就打水漂了，而汉堡王作为回应推出的是一款挑衅的皇堡。</p><p><span word="A">A</span> <span word="European">European</span> <span word="court">court</span> <span word="ruled">ruled</span> <span word="last">last</span> <span word="month">month</span> <span word="in">in</span> <span word="favor">favor</span> <span word="of">of</span> <span word="an">an</span> <span word="Ireland">Ireland</span>-<span word="based">based</span> <span word="fast">fast</span>-<span word="food">food</span> <span word="chain">chain</span> <span word="called">called</span> <span word="Supermac">Supermac</span>’<span word="s">s</span> <span word="and">and</span> <span word="revoked">revoked</span> <span word="McDonald">McDonald</span>’<span word="s">s</span> <span word="registration">registration</span> <span word="of">of</span> <span word="the">the</span> <span word="trademark">trademark</span> <span word="for">for</span> <span word="its">its</span> <span word="iconic">iconic</span> <span word="burger">burger</span>.</p><p>欧洲的一个法院上个月刚刚给爱尔兰的一个叫<span word="Supermac">Supermac</span>’<span word="s">s</span>的快餐连锁品牌开了绿灯，并且驳回了麦当劳给自家标志产品注册商标的申请。</p><p><span word="In">In</span> <span word="response">response</span>, <span word="Burger">Burger</span> <span word="King">King</span>’<span word="s">s</span> <span word="Swedish">Swedish</span> <span word="operation">operation</span> <span word="revamped">revamped</span> <span word="its">its</span> <span word="menu">menu</span> — <span word="with">with</span> <span word="a">a</span> <span word="whole">whole</span> <span word="section">section</span> <span word="called">called</span> “<span word="Not">Not</span> <span word="Big">Big</span> <span word="Mac">Mac</span>’<span word="s">s</span>.”</p><p>作为回应，汉堡王的瑞典分支翻新了自己的菜单，推出了一整个叫“不是巨无霸”的系列。</p>
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