微信扫码购在德国赢得IF设计金奖，设计界奥斯卡
<p><span word="WeChat">WeChat</span>, <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="world">world</span>'<span word="s">s</span> <span word="most">most</span> <span word="popular">popular</span> <span word="mobile">mobile</span> <span word="apps">apps</span> <span word="and">and</span> <span word="social">social</span> <span word="networks">networks</span>, <span word="brought">brought</span> <span word="home">home</span> <span word="iF">iF</span> <span word="Gold">Gold</span> <span word="Award">Award</span> <span word="for">for</span> <span word="its">its</span> <span word="smart">smart</span> <span word="retail">retail</span> <span word="innovation">innovation</span>, <span word="Scan">Scan</span> & <span word="Go">Go</span>.</p><p>作为世界上最受欢迎的手机应用软件和社交网络之一，微信因其巧妙的零售创新设计“扫码购”而获得<span word="iF">iF</span>设计金奖。</p><p><span word="It">It</span> <span word="is">is</span> <span word="the">the</span> <span word="first">first</span> <span word="ever">ever</span> <span word="Chinese">Chinese</span> <span word="product">product</span> <span word="to">to</span> <span word="win">win</span> <span word="gold">gold</span> <span word="in">in</span> <span word="the">the</span> <span word="iF">iF</span> <span word="Service">Service</span> <span word="Design">Design</span> <span word="category">category</span>.</p><p>这是第一个获得<span word="iF">iF</span>服务设计类金奖的中国产品。</p><p><span word="Established">Established</span> <span word="in">in</span> 1953, <span word="the">the</span> <span word="German">German</span>-<span word="based">based</span> <span word="iF">iF</span> <span word="Design">Design</span> <span word="Award">Award</span> <span word="has">has</span> <span word="always">always</span> <span word="been">been</span> <span word="known">known</span> <span word="for">for</span> <span word="its">its</span> "<span word="Independent">Independent</span>, <span word="Rigorous">Rigorous</span> <span word="and">and</span> <span word="Reliable">Reliable</span>" <span word="standards">standards</span>.</p><p>德国<span word="iF">iF</span>设计奖创立于1953年，它一直因其“独立、严格、可靠”的评判标准而闻名于世。</p><p><span word="Scan">Scan</span> & <span word="Go">Go</span> <span word="enables">enables</span> <span word="shoppers">shoppers</span> <span word="at">at</span> <span word="retail">retail</span> <span word="stores">stores</span> <span word="to">to</span> <span word="turn">turn</span> <span word="their">their</span> <span word="mobile">mobile</span> <span word="phone">phone</span> <span word="into">into</span> <span word="a">a</span> <span word="virtual">virtual</span> <span word="checkout">checkout</span> <span word="counter">counter</span>.</p><p>微信扫码购使零售店的顾客可以把手机变成一个虚拟的收银台。</p><p><span word="When">When</span> <span word="shopping">shopping</span>, <span word="customers">customers</span> <span word="use">use</span> <span word="their">their</span> <span word="mobile">mobile</span> <span word="phones">phones</span> <span word="to">to</span> <span word="scan">scan</span> <span word="product">product</span> <span word="barcodes">barcodes</span>, <span word="view">view</span> <span word="product">product</span> <span word="information">information</span>, <span word="get">get</span> <span word="discounts">discounts</span>, <span word="complete">complete</span> <span word="self">self</span>-<span word="checkout">checkout</span>, <span word="and">and</span> <span word="pay">pay</span> <span word="directly">directly</span> <span word="within">within</span> <span word="the">the</span> <span word="app">app</span> <span word="via">via</span> <span word="WeChat">WeChat</span> <span word="Pay">Pay</span>. <span word="There">There</span> <span word="is">is</span> <span word="no">no</span> <span word="queuing">queuing</span> <span word="up">up</span> <span word="at">at</span> <span word="the">the</span> <span word="cash">cash</span> <span word="register">register</span>.</p><p>顾客在购物的时候，可以用手机扫描商品的条形码，查看商品信息，获取折扣，完成自助结账，而且可以通过微信支付直接付款，而无需在现金收银台前排队。</p><p>"<span word="This">This</span> <span word="concept">concept</span> <span word="shows">shows</span> <span word="a">a</span> <span word="customer">customer</span>-<span word="centric">centric</span> <span word="scan">scan</span>-<span word="and">and</span>-<span word="go">go</span>-<span word="solution">solution</span> <span word="for">for</span> <span word="an">an</span> <span word="optimized">optimized</span> <span word="shopping">shopping</span> <span word="and">and</span> <span word="retail">retail</span> <span word="context">context</span>.</p>
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