无印良品新开一家酒店,网上一片好评
<p><span word="In">In</span> <span word="April">April</span>, <span word="minimalist">minimalist</span> <span word="dream">dream</span> <span word="store">store</span> <span word="Muji">Muji</span> <span word="is">is</span> <span word="opening">opening</span> <span word="its">its</span> <span word="first">first</span> <span word="hotel">hotel</span> <span word="in">in</span> <span word="Japan">Japan</span>, <span word="the">the</span> <span word="company">company</span>’<span word="s">s</span> <span word="home">home</span> <span word="country">country</span>.</p><p>今年4月，极简主义的购物天堂无印良品(<span word="Muji">Muji</span>)将在其总部日本开设首家酒店。</p><p><span word="The">The</span> <span word="hotel">hotel</span>, <span word="located">located</span> <span word="in">in</span> <span word="the">the</span> <span word="Ginza">Ginza</span> <span word="neighborhood">neighborhood</span> <span word="of">of</span> <span word="Tokyo">Tokyo</span> <span word="on">on</span> <span word="top">top</span> <span word="of">of</span> <span word="Muji">Muji</span>’<span word="s">s</span> <span word="global">global</span> <span word="flagship">flagship</span> <span word="store">store</span> (<span word="which">which</span> <span word="also">also</span> <span word="includes">includes</span> <span word="two">two</span> <span word="Muji">Muji</span> <span word="restaurants">restaurants</span>!), <span word="is">is</span> <span word="the">the</span> <span word="best">best</span> <span word="advertisement">advertisement</span> <span word="for">for</span> <span word="the">the</span> <span word="retailer">retailer</span>’<span word="s">s</span> <span word="products">products</span> <span word="yet">yet</span>.</p><p>这家酒店位于东京银座附近的无印良品全球旗舰店(其中还包括两家无印良品餐厅!)上方，是迄今为止该零售商产品的最佳广告。</p><p><span word="It">It</span>’<span word="s">s</span> <span word="a">a</span> <span word="radical">radical</span> <span word="way">way</span> <span word="of">of</span> <span word="thinking">thinking</span> <span word="about">about</span> <span word="advertising">advertising</span>, <span word="especially">especially</span> <span word="for">for</span> <span word="a">a</span> <span word="company">company</span> <span word="that">that</span> <span word="has">has</span> <span word="a">a</span> “<span word="no">no</span> <span word="label">label</span>” <span word="ethos">ethos</span> <span word="and">and</span> <span word="hasn">hasn</span>’<span word="t">t</span> <span word="run">run</span> <span word="traditional">traditional</span> <span word="ad">ad</span> <span word="campaigns">campaigns</span> <span word="since">since</span> <span word="the">the</span> <span word="company">company</span> <span word="launched">launched</span> <span word="in">in</span> 1980.</p><p>这是一种激进的广告思维方式，尤其是对于一家自1980年成立以来就没有开展过传统广告宣传活动的“无标签”公司而言。</p><p><span word="Instead">Instead</span> <span word="of">of</span> <span word="slapping">slapping</span> <span word="its">its</span> <span word="name">name</span> <span word="on">on</span> <span word="its">its</span> <span word="products">products</span> <span word="or">or</span> <span word="shoving">shoving</span> <span word="ads">ads</span> <span word="in">in</span> <span word="people">people</span>’<span word="s">s</span> <span word="faces">faces</span>, <span word="Muji">Muji</span> <span word="wants">wants</span> <span word="to">to</span> <span word="invite">invite</span> <span word="customers">customers</span> <span word="to">to</span> <span word="the">the</span> <span word="Muji">Muji</span> <span word="Hotel">Hotel</span> <span word="to">to</span> <span word="experience">experience</span> <span word="the">the</span> “<span word="anti">anti</span>-<span word="brand">brand</span>” <span word="lifestyle">lifestyle</span> <span word="it">it</span>’<span word="s">s</span> <span word="selling">selling</span>.</p><p>无印良品不想在产品上印上自己的名字，也不想把广告塞到人们面前，它想邀请顾客到无印良品酒店体验它所销售的“反品牌”生活方式。</p><p><span word="The">The</span> <span word="hotel">hotel</span> <span word="includes">includes</span> 79 <span word="rooms">rooms</span> <span word="of">of</span> <span word="different">different</span> <span word="sizes">sizes</span> <span word="and">and</span> <span word="arrangements">arrangements</span>, <span word="ranging">ranging</span> <span word="from">from</span> <span word="rooms">rooms</span> <span word="with">with</span> <span word="twin">twin</span> <span word="or">or</span> <span word="bunk">bunk</span> <span word="beds">beds</span> <span word="to">to</span> <span word="more">more</span> <span word="spacious">spacious</span> <span word="open">open</span> <span word="layouts">layouts</span> <span word="that">that</span> <span word="include">include</span> <span word="reading">reading</span> <span word="nooks">nooks</span> <span word="and">and</span> <span word="sitting">sitting</span> <span word="areas">areas</span>.</p>
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