为什么星巴克的咖啡那么贵？
<p><span word="Why">Why</span> <span word="is">is</span> <span word="Starbucks">Starbucks</span> <span word="so">so</span> <span word="expensive">expensive</span>?</p><p>为什么星巴克这么贵？</p><p>获得13.5<span word="k">k</span>好评的回答@<span word="Sanjai">Sanjai</span> <span word="Tripathi">Tripathi</span></p><p><span word="Three">Three</span> <span word="parts">parts</span> <span word="to">to</span> <span word="this">this</span> <span word="question">question</span>:</p><p>这个问题有三部分：</p><p><span word="Why">Why</span> <span word="is">is</span> <span word="the">the</span> <span word="cost">cost</span> <span word="structure">structure</span> <span word="of">of</span> <span word="Starbucks">Starbucks</span> <span word="high">high</span>;</p><p>为什么星巴克这么贵；</p><p><span word="Why">Why</span> <span word="are">are</span> <span word="they">they</span> <span word="able">able</span> <span word="to">to</span> <span word="charge">charge</span> <span word="such">such</span> <span word="high">high</span> <span word="prices">prices</span>;</p><p>为什么星巴克可以这么贵；</p><p><span word="And">And</span> <span word="why">why</span> <span word="do">do</span> <span word="they">they</span> <span word="choose">choose</span> <span word="to">to</span> <span word="charge">charge</span> <span word="such">such</span> <span word="high">high</span> <span word="prices">prices</span>?</p><p>为什么星巴克要这么贵？</p><p><span word="Regarding">Regarding</span> <span word="the">the</span> <span word="cost">cost</span> <span word="structure">structure</span>, <span word="as">as</span> <span word="others">others</span> <span word="have">have</span> <span word="pointed">pointed</span> <span word="out">out</span>, <span word="they">they</span> <span word="have">have</span> <span word="a">a</span> <span word="high">high</span> <span word="cost">cost</span> <span word="model">model</span> <span word="for">for</span> <span word="producing">producing</span> <span word="coffee">coffee</span> <span word="beverages">beverages</span> (<span word="and">and</span> <span word="other">other</span> <span word="products">products</span>).</p><p>说到成本结构，像其他人指出的一样，在他们的咖啡制造商业模型中很高的成本（他们也生产其他产品）。</p><p><span word="Principally">Principally</span>, <span word="they">they</span> <span word="are">are</span> <span word="often">often</span> <span word="located">located</span> <span word="in">in</span> <span word="high">high</span> <span word="rent">rent</span> <span word="areas">areas</span>, <span word="and">and</span> <span word="are">are</span> <span word="optimized">optimized</span> <span word="for">for</span> <span word="service">service</span> <span word="quality">quality</span> <span word="rather">rather</span> <span word="than">than</span> <span word="cost">cost</span>-<span word="efficiency">efficiency</span>.</p><p>主要来讲，它们经常开在租金很高的地段，而且使服务水平最佳化，而不是追求成本效益。</p><p><span word="Regarding">Regarding</span> <span word="how">how</span> <span word="they">they</span> <span word="are">are</span> <span word="able">able</span> <span word="to">to</span> <span word="charge">charge</span> <span word="such">such</span> <span word="high">high</span> <span word="prices">prices</span>, <span word="it">it</span>'<span word="s">s</span> <span word="largely">largely</span> <span word="a">a</span> <span word="product">product</span> <span word="of">of</span> <span word="branding">branding</span> <span word="and">and</span> <span word="convenience">convenience</span>.</p><p>说到他们怎么能要价这么高，很大程度上是因为这集品牌和便利于一身的产品。</p><p><span word="Though">Though</span> <span word="I">I</span> <span word="wouldn">wouldn</span>'<span word="t">t</span> <span word="say">say</span> <span word="they">they</span> <span word="are">are</span> <span word="out">out</span> <span word="of">of</span> <span word="line">line</span> <span word="with">with</span> <span word="other">other</span> <span word="independent">independent</span> <span word="coffee">coffee</span> <span word="shops">shops</span>, <span word="so">so</span> <span word="the">the</span> <span word="branding">branding</span> <span word="perhaps">perhaps</span> <span word="isn">isn</span>'<span word="t">t</span> <span word="even">even</span> <span word="that">that</span> <span word="marginally">marginally</span> <span word="important">important</span>, <span word="other">other</span> <span word="than">than</span> <span word="attracting">attracting</span> <span word="customer">customer</span> <span word="volume">volume</span>.</p>
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