双语阅读：HM利润竟然大幅度下降！这是什么情况？
<p><span word="H">H</span>&<span word="M">M</span>'<span word="s">s</span> <span word="profits">profits</span> <span word="fell">fell</span> 20 <span word="per">per</span> <span word="cent">cent</span> <span word="in">in</span> <span word="the">the</span> <span word="third">third</span> <span word="quarter">quarter</span> <span word="of">of</span> 2018, <span word="despite">despite</span> <span word="the">the</span> <span word="Swedish">Swedish</span> <span word="brand">brand</span> <span word="recording">recording</span> <span word="a">a</span> 9 <span word="per">per</span> <span word="cent">cent</span> <span word="increase">increase</span> <span word="in">in</span> <span word="sales">sales</span>, <span word="helped">helped</span> <span word="by">by</span> <span word="a">a</span> 32 <span word="per">per</span> <span word="cent">cent</span> <span word="rise">rise</span> <span word="in">in</span> <span word="online">online</span> <span word="sales">sales</span>.</p><p>2018年的第三季度，<span word="H">H</span>&<span word="M">M</span>的利润下降了20%，尽管这个瑞典品牌对应的销售额上涨了9%，部分也归功于网店销售收入增长32%。</p><p><span word="H">H</span>&<span word="M">M</span> <span word="has">has</span> <span word="invested">invested</span> <span word="heavily">heavily</span> <span word="in">in</span> <span word="making">making</span> <span word="its">its</span> <span word="online">online</span> <span word="and">and</span> <span word="in">in</span>-<span word="store">store</span> <span word="offerings">offerings</span> <span word="more">more</span> <span word="seamless">seamless</span>, <span word="in">in</span> <span word="an">an</span> <span word="effort">effort</span> <span word="to">to</span> <span word="compete">compete</span> <span word="with">with</span> <span word="online">online</span> <span word="retailers">retailers</span> <span word="likeAsos">likeAsos</span> <span word="and">and</span> <span word="Zaland">Zaland</span>.</p><p><span word="H">H</span>&<span word="M">M</span>为了让网店和实体店的服务无缝对接掷下了重金，此举是为了和其对手<span word="Asos">Asos</span>和<span word="Zaland">Zaland</span>竞争。</p><p><span word="The">The</span> <span word="group">group</span> <span word="has">has</span> <span word="seen">seen</span> <span word="profits">profits</span> <span word="shrink">shrink</span> <span word="and">and</span> <span word="struggled">struggled</span> <span word="to">to</span> <span word="shift">shift</span> <span word="stock">stock</span> <span word="in">in</span> <span word="recent">recent</span> <span word="years">years</span> <span word="due">due</span> <span word="to">to</span> <span word="competition">competition</span> <span word="from">from</span> <span word="both">both</span> <span word="those">those</span> <span word="brands">brands</span>, <span word="as">as</span> <span word="well">well</span> <span word="as">as</span> <span word="high">high</span>-<span word="street">street</span> <span word="rivals">rivals</span> <span word="such">such</span> <span word="as">as</span> <span word="Primark">Primark</span>.</p><p>为了和这些品牌，其中也包括像<span word="Primark">Primark</span>这样的高街品牌，<span word="H">H</span>&<span word="M">M</span>近几年利润缩减，在库存方面也非常堪忧。</p><p><span word="However">However</span>, <span word="the">the</span> <span word="company">company</span> <span word="reassured">reassured</span> <span word="investors">investors</span> <span word="on">on</span> <span word="Thursday">Thursday</span> <span word="that">that</span> <span word="it">it</span> <span word="would">would</span> <span word="not">not</span> <span word="need">need</span> <span word="to">to</span> <span word="cut">cut</span> <span word="costs">costs</span> <span word="to">to</span> <span word="move">move</span> <span word="unsold">unsold</span> <span word="clothing">clothing</span> <span word="in">in</span> <span word="spite">spite</span> <span word="of">of</span> <span word="the">the</span> <span word="quarterly">quarterly</span> <span word="dip">dip</span> <span word="in">in</span> <span word="profit">profit</span>.</p><p>不过在周四的时候，该公司向投资商保证，虽然利润的下降，但并不会通清理没有卖掉的衣服来缩减成本。</p><p><span word="The">The</span> <span word="fashion">fashion</span> <span word="company">company</span>'<span word="s">s</span> <span word="CEO">CEO</span>, <span word="Karl">Karl</span>-<span word="Johan">Johan</span> <span word="Persson">Persson</span>, <span word="said">said</span>: “<span word="The">The</span> <span word="rapid">rapid</span> <span word="changes">changes</span> <span word="in">in</span> <span word="the">the</span> <span word="fashion">fashion</span> <span word="industry">industry</span> <span word="are">are</span> <span word="continuing">continuing</span> <span word="and">and</span> <span word="the">the</span> <span word="H">H</span>&<span word="M">M</span> <span word="group">group</span> <span word="is">is</span> <span word="in">in</span> <span word="an">an</span> <span word="exciting">exciting</span> <span word="transitional">transitional</span> <span word="period">period</span>.</p><p>这个时尚公司的首席执行官<span word="Karl">Karl</span>-<span word="Johan">Johan</span> <span word="Persson">Persson</span>说：“这个行业正在持续快速地发生着变化，我们公司正在经历着激动人心的转型阶段。”</p>
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