一把火烧光库存？Burberry宣布：再也不烧了！
<p><span word="Burberry">Burberry</span> <span word="has">has</span> <span word="announced">announced</span> <span word="that">that</span> <span word="it">it</span>’<span word="s">s</span> <span word="going">going</span> <span word="to">to</span> <span word="stop">stop</span> <span word="destroying">destroying</span> <span word="clothes">clothes</span> <span word="that">that</span> <span word="it">it</span>'<span word="s">s</span> <span word="deemed">deemed</span> <span word="as">as</span> “<span word="unsaleable">unsaleable</span>” <span word="and">and</span> <span word="will">will</span> <span word="no">no</span> <span word="longer">longer</span> <span word="manufacture">manufacture</span> <span word="products">products</span> <span word="using">using</span> <span word="real">real</span> <span word="fur">fur</span>.</p><p>巴宝莉宣布，该品牌将停止销毁被认定“无销路”的服装，而且将不再生产使用真毛皮制成的产品。</p><p><span word="The">The</span> <span word="announcement">announcement</span> <span word="comes">comes</span> <span word="following">following</span> <span word="the">the</span> <span word="huge">huge</span> <span word="backlash">backlash</span> <span word="that">that</span> <span word="the">the</span> <span word="designer">designer</span> <span word="brand">brand</span> <span word="received">received</span> <span word="in">in</span> <span word="July">July</span>, <span word="when">when</span> <span word="it">it</span> <span word="was">was</span> <span word="revealed">revealed</span> <span word="that">that</span> <span word="it">it</span> <span word="had">had</span> <span word="burned">burned</span> £28.6 <span word="million">million</span> <span word="of">of</span> <span word="clothes">clothes</span> <span word="and">and</span> <span word="cosmetics">cosmetics</span> <span word="in">in</span> <span word="the">the</span> <span word="past">past</span> <span word="year">year</span> <span word="to">to</span> “<span word="protect">protect</span> <span word="its">its</span> <span word="brand">brand</span>.”</p><p>据透露，去年巴宝莉为了“保护品牌”烧毁了2860万英镑的服装和化妆品，七月份该品牌遭到了强烈的抵制，之后巴宝莉就发布了该公告。</p><p><span word="In">In</span> <span word="a">a</span> <span word="statement">statement</span> <span word="released">released</span> <span word="on">on</span> <span word="its">its</span> <span word="website">website</span>, <span word="Burberry">Burberry</span> <span word="explains">explains</span> <span word="that">that</span> <span word="the">the</span> <span word="decision">decision</span> <span word="to">to</span> <span word="stop">stop</span> <span word="disposing">disposing</span> <span word="of">of</span> <span word="surplus">surplus</span> <span word="clothes">clothes</span> <span word="without">without</span> <span word="delay">delay</span> <span word="is">is</span> <span word="part">part</span> <span word="of">of</span> <span word="a">a</span> <span word="new">new</span> <span word="strategy">strategy</span> <span word="put">put</span> <span word="into">into</span> <span word="place">place</span> <span word="last">last</span> <span word="year">year</span> <span word="to">to</span> <span word="become">become</span> <span word="a">a</span> <span word="more">more</span> <span word="environmentally">environmentally</span> <span word="conscious">conscious</span> <span word="brand">brand</span>.</p><p>巴宝莉在网站上发表了一篇声明，解释了其停止立马处理剩余服装的决定，并表示这是其去年提出的新战略“成为一个更有环保意识的品牌”的一部分。</p><p><span word="Burberry">Burberry</span> <span word="has">has</span> <span word="destroyed">destroyed</span> <span word="more">more</span> <span word="than">than</span> £90 <span word="million">million</span> <span word="worth">worth</span> <span word="of">of</span> <span word="products">products</span> <span word="over">over</span> <span word="the">the</span> <span word="past">past</span> <span word="five">five</span> <span word="years">years</span>, <span word="with">with</span> <span word="the">the</span> <span word="total">total</span> <span word="amount">amount</span> <span word="of">of</span> <span word="incinerated">incinerated</span> <span word="stock">stock</span> <span word="increasing">increasing</span> <span word="annually">annually</span>.</p><p>巴宝莉焚毁的总库存逐年增加，在过去的五年里，其销毁了逾9000万英镑的产品。</p><p><span word="Marco">Marco</span> <span word="Gobbetti">Gobbetti</span>, <span word="chief">chief</span> <span word="executive">executive</span> <span word="officer">officer</span> <span word="of">of</span> <span word="Burberry">Burberry</span>, <span word="explains">explains</span> <span word="that">that</span> <span word="sustainability">sustainability</span> <span word="is">is</span> <span word="a">a</span> <span word="significant">significant</span> <span word="element">element</span> <span word="of">of</span> <span word="the">the</span> <span word="brand">brand</span>’<span word="s">s</span> <span word="ethos">ethos</span> , <span word="which">which</span> <span word="is">is</span> <span word="why">why</span> <span word="they">they</span>’<span word="re">re</span> <span word="implementing">implementing</span> <span word="the">the</span> <span word="changes">changes</span>.</p>
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