囧研究：糖果里的色彩心理学
<p><span word="We">We</span> <span word="all">all</span> <span word="instinctually">instinctually</span> <span word="know">know</span> <span word="it">it</span> <span word="to">to</span> <span word="be">be</span> <span word="true">true</span>: <span word="red">red</span> <span word="candy">candy</span> <span word="is">is</span> <span word="the">the</span> <span word="best">best</span> <span word="flavor">flavor</span> <span word="of">of</span> <span word="all">all</span> <span word="the">the</span> <span word="candies">candies</span>. <span word="And">And</span> <span word="by">by</span> <span word="red">red</span>, <span word="we">we</span> <span word="mean">mean</span> <span word="all">all</span> <span word="shades">shades</span> <span word="of">of</span> <span word="red">red</span> ― <span word="that">that</span> <span word="includes">includes</span> <span word="pink">pink</span>, <span word="too">too</span>. <span word="Even">Even</span> <span word="if">if</span> <span word="we">we</span> <span word="can">can</span>’<span word="t">t</span> <span word="say">say</span> <span word="what">what</span> <span word="exact">exact</span> <span word="flavor">flavor</span> <span word="red">red</span> <span word="candy">candy</span> <span word="is">is</span> ― <span word="strawberry">strawberry</span>, <span word="cherry">cherry</span>, <span word="watermelon">watermelon</span>, <span word="perhaps">perhaps</span>? ― <span word="it">it</span>’<span word="s">s</span> <span word="the">the</span> <span word="one">one</span> <span word="that">that</span> <span word="feels">feels</span> <span word="superior">superior</span> <span word="to">to</span> <span word="most">most</span> <span word="of">of</span> <span word="us">us</span>.</p><p>凭直觉我们都了解一个事实：红色的糖果是所有糖果中最好吃的。所谓的红色，是指红色系的各种颜色——其中也包括粉色。就算我们对红色糖果真实的味道并不甚喜欢——草莓味，樱桃味，又或者是西瓜味？——对我们来说它依然是最棒的糖果。</p><p><span word="Why">Why</span>, <span word="we">we</span> <span word="wondered">wondered</span>, <span word="is">is</span> <span word="this">this</span> <span word="the">the</span> <span word="case">case</span>? <span word="Well">Well</span>, <span word="according">according</span> <span word="to">to</span> <span word="marketing">marketing</span> <span word="experts">experts</span> <span word="and">and</span> <span word="psychologists">psychologists</span> <span word="interviewed">interviewed</span> <span word="by">by</span> <span word="Slate">Slate</span>, <span word="flavor">flavor</span> <span word="and">and</span> <span word="color">color</span> <span word="influence">influence</span> <span word="our">our</span> <span word="choices">choices</span> <span word="in">in</span> <span word="a">a</span> <span word="way">way</span> <span word="that">that</span> <span word="puts">puts</span> <span word="red">red</span> <span word="and">and</span> <span word="pink">pink</span> <span word="on">on</span> <span word="top">top</span> <span word="for">for</span> <span word="a">a</span> <span word="variety">variety</span> <span word="of">of</span> <span word="reasons">reasons</span>.</p><p>我们可能会思考，这其中原因为何？<span word="Slate">Slate</span>杂志对市场学专家和心理学专家进行了采访，据他们所说，处于多种原因，基于味道和颜色的影响，我们总会将红色和粉色作为自己的第一选择。</p>
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