Lifeline thrown to city's bookstores
<p><span word="Shanghai">Shanghai</span> <span word="is">is</span> <span word="offering">offering</span> 5 <span word="million">million</span> <span word="yuan">yuan</span> ($793,800) <span word="to">to</span> <span word="support">support</span> <span word="book">book</span> <span word="retailers">retailers</span> <span word="who">who</span> <span word="find">find</span> <span word="themselves">themselves</span> <span word="in">in</span> <span word="harsh">harsh</span> <span word="competition">competition</span> <span word="with">with</span> <span word="their">their</span> <span word="online">online</span> <span word="counterparts">counterparts</span>, <span word="the">the</span> <span word="municipal">municipal</span> <span word="government">government</span> <span word="announced">announced</span> <span word="on">on</span> <span word="Tuesday">Tuesday</span>.</p><p><span word="Besides">Besides</span> <span word="the">the</span> <span word="major">major</span> <span word="branches">branches</span> <span word="of">of</span> <span word="State">State</span>-<span word="owned">owned</span> <span word="Xinhua">Xinhua</span> <span word="Bookstores">Bookstores</span>, <span word="the">the</span> <span word="money">money</span> <span word="will">will</span> <span word="go">go</span> <span word="largely">largely</span> <span word="to">to</span> <span word="private">private</span> <span word="bookshops">bookshops</span> <span word="that">that</span> <span word="play">play</span> <span word="a">a</span> <span word="significant">significant</span> <span word="role">role</span> <span word="in">in</span> <span word="enriching">enriching</span> <span word="people">people</span>'<span word="s">s</span> <span word="cultural">cultural</span> <span word="lives">lives</span>, <span word="according">according</span> <span word="to">to</span> <span word="Kan">Kan</span> <span word="Ninghui">Ninghui</span>, <span word="deputy">deputy</span> <span word="director">director</span> <span word="of">of</span> <span word="the">the</span> <span word="city">city</span>'<span word="s">s</span> <span word="press">press</span> <span word="and">and</span> <span word="publication">publication</span> <span word="bureau">bureau</span>.</p><p><span word="This">This</span> <span word="is">is</span> <span word="the">the</span> <span word="first">first</span> <span word="time">time</span> <span word="a">a</span> <span word="local">local</span> <span word="government">government</span> <span word="in">in</span> <span word="China">China</span> <span word="has">has</span> <span word="introduced">introduced</span> <span word="policies">policies</span> <span word="to">to</span> <span word="support">support</span> <span word="offline">offline</span> <span word="bookstores">bookstores</span>.</p><p><span word="The">The</span> <span word="subsidy">subsidy</span> <span word="is">is</span> <span word="part">part</span> <span word="of">of</span> <span word="an">an</span> <span word="annual">annual</span> <span word="allocation">allocation</span> <span word="of">of</span> 15 <span word="million">million</span> <span word="yuan">yuan</span> <span word="in">in</span> <span word="support">support</span> <span word="of">of</span> <span word="the">the</span> <span word="city">city</span>'<span word="s">s</span> <span word="publication">publication</span> <span word="and">and</span> <span word="book">book</span> <span word="marketing">marketing</span> <span word="infrastructure">infrastructure</span>. <span word="The">The</span> <span word="city">city</span> <span word="plans">plans</span> <span word="to">to</span> <span word="keep">keep</span> <span word="investing">investing</span> <span word="at">at</span> <span word="the">the</span> <span word="same">same</span> <span word="scale">scale</span> <span word="for">for</span> <span word="at">at</span> <span word="least">least</span> <span word="five">five</span> <span word="years">years</span>.</p><p><span word="The">The</span> <span word="offline">offline</span> <span word="book">book</span> <span word="retailers">retailers</span>' <span word="industry">industry</span> <span word="has">has</span> <span word="been">been</span> <span word="under">under</span> <span word="increasing">increasing</span> <span word="pressure">pressure</span> <span word="due">due</span> <span word="to">to</span> <span word="factors">factors</span> <span word="such">such</span> <span word="as">as</span> <span word="rising">rising</span> <span word="rents">rents</span>, <span word="online">online</span> <span word="competition">competition</span> <span word="and">and</span> <span word="changed">changed</span> <span word="reading">reading</span> <span word="habits">habits</span>.</p><p><span word="Earlier">Earlier</span> <span word="this">this</span> <span word="month">month</span>, <span word="the">the</span> <span word="largest">largest</span> <span word="bookstore">bookstore</span> <span word="on">on</span> <span word="Huaihai">Huaihai</span> <span word="Road">Road</span>, <span word="a">a</span> <span word="branch">branch</span> <span word="shop">shop</span> <span word="of">of</span> <span word="Shanghai">Shanghai</span> <span word="BookMall">BookMall</span>, <span word="closed">closed</span> <span word="because">because</span> <span word="of">of</span> <span word="its">its</span> <span word="poor">poor</span> <span word="performance">performance</span>, <span word="according">according</span> <span word="to">to</span> <span word="Xinmin">Xinmin</span> <span word="Evening">Evening</span> <span word="News">News</span>.</p><p>"<span word="We">We</span> <span word="can">can</span>'<span word="t">t</span> <span word="wait">wait</span> <span word="any">any</span> <span word="longer">longer</span> <span word="to">to</span> <span word="support">support</span> <span word="and">and</span> <span word="help">help</span> <span word="bookstores">bookstores</span> <span word="through">through</span> <span word="hardship">hardship</span>," <span word="Kan">Kan</span> <span word="said">said</span> <span word="at">at</span> <span word="a">a</span> <span word="municipal">municipal</span> <span word="news">news</span> <span word="conference">conference</span> <span word="on">on</span> <span word="Tuesday">Tuesday</span>. <span word="A">A</span> <span word="lively">lively</span> <span word="network">network</span> <span word="of">of</span> <span word="bookshops">bookshops</span> <span word="and">and</span> <span word="newsstands">newsstands</span> <span word="is">is</span> <span word="important">important</span> <span word="to">to</span> <span word="the">the</span> <span word="cultural">cultural</span> <span word="ecology">ecology</span> <span word="of">of</span> <span word="a">a</span> <span word="city">city</span>, <span word="he">he</span> <span word="said">said</span>.</p><p><span word="Bookshops">Bookshops</span>, <span word="State">State</span>-<span word="owned">owned</span> <span word="bookstore">bookstore</span> <span word="chains">chains</span> <span word="and">and</span> <span word="private">private</span> <span word="establishments">establishments</span> <span word="are">are</span> <span word="encouraged">encouraged</span> <span word="to">to</span> <span word="log">log</span> <span word="on">on</span> <span word="to">to</span> <span word="the">the</span> <span word="bureau">bureau</span> <span word="website">website</span>, <span word="submit">submit</span> <span word="materials">materials</span> <span word="and">and</span> <span word="applications">applications</span>. <span word="A">A</span> <span word="jury">jury</span> <span word="made">made</span> <span word="up">up</span> <span word="of">of</span> <span word="academics">academics</span>, <span word="readers">readers</span> <span word="and">and</span> <span word="industry">industry</span> <span word="insiders">insiders</span> <span word="will">will</span> <span word="choose">choose</span> <span word="who">who</span> <span word="will">will</span> <span word="receive">receive</span> <span word="the">the</span> <span word="financial">financial</span> <span word="support">support</span>, <span word="either">either</span> <span word="in">in</span> <span word="the">the</span> <span word="form">form</span> <span word="of">of</span> <span word="subsidy">subsidy</span>, <span word="prize">prize</span> <span word="money">money</span> <span word="or">or</span> <span word="subsidized">subsidized</span> <span word="loans">loans</span>, <span word="among">among</span> <span word="other">other</span> <span word="means">means</span> <span word="of">of</span> <span word="financial">financial</span> <span word="aid">aid</span>.</p>
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