外出购物时与女性同行，可让你的决策更合理
<p><span word="Whether">Whether</span> <span word="it">it</span> <span word="is">is</span> <span word="a">a</span> <span word="married">married</span> <span word="couple">couple</span> <span word="choosing">choosing</span> <span word="a">a</span> <span word="new">new</span> <span word="car">car</span>, <span word="two">two</span> <span word="friends">friends</span> <span word="buying">buying</span> <span word="a">a</span> <span word="holiday">holiday</span> <span word="or">or</span> <span word="business">business</span> <span word="colleagues">colleagues</span> <span word="investing">investing</span> <span word="in">in</span> <span word="stocks">stocks</span> <span word="and">and</span> <span word="shares">shares</span>, <span word="if">if</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="two">two</span> <span word="is">is</span> <span word="a">a</span> <span word="woman">woman</span> <span word="then">then</span> <span word="the">the</span> <span word="pair">pair</span> <span word="will">will</span> <span word="take">take</span> <span word="fewer">fewer</span> <span word="risks">risks</span>.</p><p>不管是夫妻挑选新车，两个朋友一起购买旅游度假产品，还是两个同事一起投资股票证券，如果这两人中有一个是女性的话，那他们承担的风险就会小些。</p><p><span word="This">This</span> <span word="means">means</span> <span word="if">if</span> <span word="you">you</span> <span word="want">want</span> <span word="a">a</span> <span word="good">good</span> <span word="deal">deal</span>, <span word="you">you</span> <span word="should">should</span> <span word="make">make</span> <span word="sure">sure</span> <span word="there">there</span>'<span word="s">s</span> <span word="a">a</span> <span word="woman">woman</span> <span word="in">in</span> <span word="the">the</span> <span word="negotiations">negotiations</span>.</p><p>这意味着如果你想完成一次比较成功的交易，你最好确定有一名女性参与到协商过程中来。</p><p><span word="A">A</span> <span word="compromise">compromise</span> <span word="is">is</span> <span word="more">more</span> <span word="likely">likely</span> <span word="when">when</span> <span word="a">a</span> <span word="woman">woman</span> <span word="is">is</span> <span word="involved">involved</span> <span word="in">in</span> <span word="the">the</span> <span word="decision">decision</span> <span word="making">making</span>, <span word="according">according</span> <span word="to">to</span> <span word="new">new</span> <span word="research">research</span>.</p><p>据一项新的研究显示，当有女性参与交易的最终决策时，形成折衷方案的可能性更大。</p><p><span word="Men">Men</span> <span word="making">making</span> <span word="decisions">decisions</span> <span word="together">together</span> <span word="are">are</span> <span word="dismissive">dismissive</span> <span word="of">of</span> <span word="compromise">compromise</span> <span word="and">and</span> <span word="more">more</span> <span word="likely">likely</span> <span word="to">to</span> '<span word="assert">assert</span> <span word="their">their</span> <span word="masculinity">masculinity</span>' <span word="by">by</span> <span word="going">going</span> <span word="for">for</span> <span word="an">an</span> <span word="extreme">extreme</span> <span word="deal">deal</span>, <span word="says">says</span> <span word="a">a</span> <span word="study">study</span> <span word="in">in</span> <span word="the">the</span> <span word="Journal">Journal</span> <span word="of">of</span> <span word="Consumer">Consumer</span> <span word="Research">Research</span>.</p><p>《消费者研究》杂志的一项研究显示，男性一起进行交易决策的时候，他们往往会对折衷的方案不屑一顾，而更倾向于通过极端的交易方案来显示自己的“男子气概”。</p><p><span word="Researchers">Researchers</span> <span word="from">from</span> <span word="the">the</span> <span word="Carroll">Carroll</span> <span word="School">School</span> <span word="of">of</span> <span word="Management">Management</span> <span word="at">at</span> <span word="Boston">Boston</span> <span word="College">College</span> <span word="tested">tested</span> <span word="a">a</span> <span word="range">range</span> <span word="of">of</span> <span word="buying">buying</span> <span word="and">and</span> <span word="selling">selling</span> <span word="goods">goods</span> <span word="with">with</span> <span word="a">a</span> <span word="different">different</span> <span word="range">range</span> <span word="of">of</span> <span word="prizes">prizes</span>, <span word="on">on</span> 900 <span word="pairs">pairs</span> <span word="of">of</span> <span word="volunteers">volunteers</span>.</p>
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