体验式广告 Tryvertising
<p> 当你入住了一个酒店，却发现自己没有带洗漱用品，也没有带上自己心爱的刮胡刀，正在六神无主之际，猛然间发现酒店里放着某知名品牌的试用产品，你是否会有点庆幸和欣喜，并且马上选用这个你以前从来都没有用过的品牌呢？这就是“<span word="Try">Try</span>”与“<span word="Advertising">Advertising</span>”相结合的<span word="Tryvertising">Tryvertising</span>营销手段。</p><p> </p><p> <span word="Tryvertising">Tryvertising</span> <span word="essentially">essentially</span> <span word="takes">takes</span> <span word="product">product</span> <span word="placement">placement</span> <span word="to">to</span> <span word="the">the</span> <span word="real">real</span> <span word="world">world</span>, <span word="integrating">integrating</span> <span word="products">products</span> <span word="into">into</span> <span word="the">the</span> <span word="daily">daily</span> <span word="life">life</span> <span word="of">of</span> <span word="consumers">consumers</span> <span word="so">so</span> <span word="they">they</span> <span word="can">can</span> <span word="make">make</span> <span word="up">up</span> <span word="their">their</span> <span word="minds">minds</span> <span word="based">based</span> <span word="on">on</span> <span word="their">their</span> <span word="actual">actual</span> <span word="experience">experience</span> <span word="with">with</span> <span word="the">the</span> <span word="products">products</span>.</p><p> 体验式广告让植入式广告走进现实生活，通过把产品融入到顾客的日常生活，使顾客根据他们的实际体验决定购买。</p><p> <span word="For">For</span> <span word="example">example</span>, <span word="Gillette">Gillette</span> <span word="distributed">distributed</span> <span word="their">their</span> <span word="new">new</span> <span word="Brush">Brush</span>-<span word="Ups">Ups</span> <span word="teeth">teeth</span> <span word="wipes">wipes</span> <span word="for">for</span> <span word="several">several</span> <span word="months">months</span> <span word="to">to</span> <span word="KLM">KLM</span> <span word="Airlines">Airlines</span> <span word="passengers">passengers</span> <span word="after">after</span> <span word="their">their</span> <span word="in">in</span>-<span word="flight">flight</span> <span word="meals">meals</span>. <span word="In">In</span> <span word="Germany">Germany</span>, 60 <span word="Etap">Etap</span> <span word="budget">budget</span> <span word="hotels">hotels</span> <span word="are">are</span> <span word="furnished">furnished</span> <span word="with">with</span> <span word="an">an</span> <span word="IKEA">IKEA</span> <span word="room">room</span>.</p><p> 举例来说，荷兰皇家航空公司的乘客享用完飞机餐之后，都能得到吉列公司免费发放的新擦牙布。在德国，60家<span word="Etap">Etap</span>经济型酒店中有宜家家居客房。</p>
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