《功夫熊猫3》重返江湖背后的故事
<p><span word="The">The</span> <span word="success">success</span> <span word="of">of</span> <span word="Kung">Kung</span> <span word="Fu">Fu</span> <span word="Panda">Panda</span> 3 <span word="is">is</span> <span word="reaffirming">reaffirming</span> <span word="the">the</span> <span word="value">value</span> <span word="of">of</span> <span word="Hollywood">Hollywood</span>’<span word="s">s</span> <span word="pursuit">pursuit</span> <span word="of">of</span> <span word="ticket">ticket</span> <span word="sales">sales</span> <span word="in">in</span> <span word="China">China</span>, <span word="where">where</span> <span word="Hollywood">Hollywood</span> <span word="films">films</span> <span word="are">are</span> <span word="increasingly">increasingly</span> <span word="using">using</span> <span word="Chinese">Chinese</span> <span word="plot">plot</span> <span word="lines">lines</span> <span word="and">and</span> <span word="characters">characters</span> <span word="to">to</span> <span word="appeal">appeal</span> <span word="to">to</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="market">market</span>.</p><p>《功夫熊猫3》的成功肯定了好莱坞对于中国票房不懈追求的价值，而好莱坞电影也不断通过增加中国式情节与人物来吸引中国市场。</p><p><span word="On">On</span> <span word="its">its</span> <span word="opening">opening</span> <span word="day">day</span>, <span word="the">the</span> <span word="film">film</span> <span word="brought">brought</span> <span word="in">in</span> <span word="more">more</span> <span word="than">than</span> $16 <span word="million">million</span>, <span word="and">and</span> <span word="by">by</span> <span word="the">the</span> <span word="end">end</span> <span word="of">of</span> <span word="its">its</span> <span word="second">second</span> <span word="week">week</span>, <span word="box">box</span> <span word="office">office</span> <span word="sales">sales</span> <span word="had">had</span> <span word="climbed">climbed</span> <span word="to">to</span> <span word="more">more</span> <span word="than">than</span> $101 <span word="million">million</span>. <span word="Chinese">Chinese</span> <span word="audiences">audiences</span> <span word="flocked">flocked</span> <span word="to">to</span> <span word="the">the</span> <span word="cinema">cinema</span> <span word="on">on</span> <span word="New">New</span> <span word="Year">Year</span>’<span word="s">s</span> <span word="day">day</span>, <span word="when">when</span> <span word="more">more</span> <span word="than">than</span> $100 <span word="million">million</span> <span word="worth">worth</span> <span word="of">of</span> <span word="tickets">tickets</span> <span word="were">were</span> <span word="sold">sold</span>.</p><p>首映日当天，该片获得了1600万美元的票房。而在接下来的一周直至周末，其票房攀升超过1亿100万美元。而在春节档期，中国观众不断涌入电影院，贡献了一亿美元的票房。</p><p><span word="Paul">Paul</span> <span word="Dergarabedian">Dergarabedian</span>, <span word="a">a</span> <span word="Senior">Senior</span> <span word="Media">Media</span> <span word="Analyst">Analyst</span> <span word="with">with</span> <span word="ComScore">ComScore</span>, <span word="said">said</span>, “<span word="A">A</span> <span word="lot">lot</span> <span word="of">of</span> <span word="studios">studios</span> <span word="and">and</span> <span word="other">other</span> <span word="entities">entities</span> <span word="involved">involved</span> <span word="in">in</span> <span word="the">the</span> <span word="entertainment">entertainment</span> <span word="business">business</span> <span word="are">are</span> <span word="trying">trying</span> <span word="to">to</span> <span word="align">align</span> <span word="themselves">themselves</span> <span word="with">with</span> <span word="China">China</span>, <span word="with">with</span> <span word="either">either</span> <span word="Chinese">Chinese</span> <span word="companies">companies</span>, <span word="with">with</span> <span word="strategic">strategic</span> <span word="partnerships">partnerships</span> <span word="or">or</span> <span word="opening">opening</span> <span word="studios">studios</span> <span word="in">in</span> <span word="China">China</span>. <span word="And">And</span> <span word="so">so</span> <span word="it">it</span>’<span word="s">s</span> <span word="this">this</span> <span word="multi">multi</span>-<span word="tiered">tiered</span> <span word="strategy">strategy</span> <span word="I">I</span> <span word="think">think</span> <span word="where">where</span> <span word="everyone">everyone</span>’<span word="s">s</span> <span word="trying">trying</span> <span word="to">to</span> <span word="scramble">scramble</span>, <span word="and">and</span> <span word="trying">trying</span> <span word="to">to</span> <span word="figure">figure</span> <span word="out">out</span> <span word="how">how</span> <span word="best">best</span> <span word="to">to</span> <span word="partner">partner</span> <span word="with">with</span> <span word="China">China</span> <span word="because">because</span> <span word="it">it</span>’<span word="s">s</span> <span word="so">so</span> <span word="important">important</span> <span word="as">as</span> <span word="a">a</span> <span word="movie">movie</span> <span word="market">market</span>.”</p>
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