新托福TPO 19综合写作训练详细解析：口碑营销
<p> 阅读材料：</p><p> <span word="Many">Many</span> <span word="consumers">consumers</span> <span word="ignore">ignore</span> <span word="commercial">commercial</span> <span word="advertisements">advertisements</span>. <span word="In">In</span> <span word="response">response</span>, <span word="advertising">advertising</span> <span word="companies">companies</span> <span word="have">have</span> <span word="started">started</span> <span word="using">using</span> <span word="a">a</span> <span word="new">new</span> <span word="tactic">tactic</span>, <span word="calling">calling</span> <span word="buzzing">buzzing</span>. <span word="The">The</span> <span word="advertisers">advertisers</span> <span word="hire">hire</span> <span word="people">people</span><span word="buzzers">buzzers</span><span word="who">who</span> <span word="personally">personally</span> <span word="promote">promote</span> (<span word="buzz">buzz</span>) <span word="products">products</span> <span word="to">to</span> <span word="people">people</span> <span word="they">they</span> <span word="know">know</span> <span word="or">or</span> <span word="meet">meet</span>. <span word="The">The</span> <span word="key">key</span> <span word="part">part</span> <span word="is">is</span> <span word="that">that</span> <span word="the">the</span> <span word="buzzers">buzzers</span> <span word="do">do</span> <span word="not">not</span> <span word="reveal">reveal</span> <span word="that">that</span> <span word="they">they</span> <span word="are">are</span> <span word="being">being</span> <span word="paid">paid</span> <span word="to">to</span> <span word="promote">promote</span> <span word="anything">anything</span>. <span word="They">They</span> <span word="behave">behave</span> <span word="as">as</span> <span word="though">though</span> <span word="they">they</span> <span word="were">were</span> <span word="just">just</span> <span word="spontaneously">spontaneously</span> <span word="praising">praising</span> <span word="a">a</span> <span word="product">product</span> <span word="during">during</span> <span word="normal">normal</span> <span word="conversation">conversation</span>. <span word="Buzzing">Buzzing</span> <span word="has">has</span> <span word="generated">generated</span> <span word="a">a</span> <span word="lot">lot</span> <span word="of">of</span> <span word="controversy">controversy</span>, <span word="and">and</span> <span word="many">many</span> <span word="critics">critics</span> <span word="would">would</span> <span word="like">like</span> <span word="to">to</span> <span word="see">see</span> <span word="it">it</span> <span word="banned">banned</span>.</p><p> 很多消费者都无视商业广告。为了应对这种情况，广告公司开始采取一种名为托儿的新策略。广告公司雇佣托儿，让他们向他们认识的或者遇见的人推荐产品。这种策略的关键是托儿是会隐藏他们受雇佣来推荐产品这一事实的。他们表现出他们只是在日常的交流中无意地推荐某种产品。这种营销方式引来了很多争议，而许多批评家希望能够禁止这种方式。</p><p> <span word="First">First</span>, <span word="the">the</span> <span word="critics">critics</span> <span word="complain">complain</span> <span word="that">that</span> <span word="consumers">consumers</span> <span word="should">should</span> <span word="know">know</span> <span word="whether">whether</span> <span word="a">a</span> <span word="person">person</span> <span word="praising">praising</span> <span word="a">a</span> <span word="product">product</span> <span word="is">is</span> <span word="being">being</span> <span word="paid">paid</span> <span word="to">to</span> <span word="praise">praise</span> <span word="the">the</span> <span word="product">product</span>. <span word="Knowing">Knowing</span> <span word="this">this</span> <span word="makes">makes</span> <span word="a">a</span> <span word="big">big</span> <span word="difference">difference</span>: <span word="we">we</span> <span word="expect">expect</span> <span word="the">the</span> <span word="truth">truth</span> <span word="from">from</span> <span word="people">people</span> <span word="who">who</span> <span word="we">we</span> <span word="believe">believe</span> <span word="do">do</span> <span word="not">not</span> <span word="have">have</span> <span word="any">any</span> <span word="motive">motive</span> <span word="for">for</span> <span word="misleading">misleading</span> <span word="us">us</span>. <span word="But">But</span> <span word="with">with</span> <span word="buzzing">buzzing</span> <span word="what">what</span> <span word="you">you</span> <span word="hear">hear</span> <span word="is">is</span> <span word="just">just</span> <span word="paid">paid</span> <span word="advertising">advertising</span>, <span word="which">which</span> <span word="may">may</span> <span word="well">well</span> <span word="give">give</span> <span word="a">a</span> <span word="person">person</span> <span word="incorrect">incorrect</span> <span word="information">information</span> <span word="about">about</span> <span word="the">the</span> <span word="buzzed">buzzed</span> <span word="product">product</span>.</p><p> 首先，批评家认为消费者有权利知道向他推荐产品的人是否是有报酬的。知道真相是很重要的。我们预期真相的来源是那些我们相信他不会为任何原因误导我们的人。但是你从托儿口里听到的宣传是付费的广告，而这些宣传可能会给人提供错误的消息。</p>
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