2015考研英语阅读网络媒体分销
<p> <span word="Online">Online</span> <span word="media">media</span> <span word="distribution">distribution</span>网络媒体分销</p><p> <span word="Ragingbulls">Ragingbulls</span>愤怒的公牛</p><p> <span word="Music">Music</span> <span word="and">and</span> <span word="television">television</span> <span word="firms">firms</span> <span word="fret">fret</span> <span word="about">about</span> <span word="theirdistributors">theirdistributors</span> <span word="new">new</span> <span word="business">business</span> <span word="models">models</span></p><p> 音乐影视分销商创建了新商业模式，制造商却烦恼不已</p><p> <span word="New">New</span> <span word="ways">ways</span> <span word="to">to</span> <span word="enjoy">enjoy</span> <span word="songs">songs</span> <span word="and">and</span> <span word="shows">shows</span>音乐影视欣赏新招迭出</p><p> <span word="RELATIONS">RELATIONS</span> <span word="between">between</span> <span word="the">the</span> <span word="companies">companies</span> <span word="that">that</span> <span word="createmedia">createmedia</span> <span word="products">products</span> <span word="and">and</span> <span word="those">those</span> <span word="that">that</span> <span word="distribute">distribute</span> <span word="them">them</span> <span word="havelong">havelong</span> <span word="been">been</span> <span word="poor">poor</span>. <span word="But">But</span> <span word="perennial">perennial</span> <span word="arguments">arguments</span> <span word="about">about</span> <span word="theprice">theprice</span> <span word="that">that</span> <span word="ought">ought</span> <span word="to">to</span> <span word="be">be</span> <span word="paid">paid</span> <span word="for">for</span> <span word="content">content</span> <span word="are">are</span> <span word="turning">turning</span> <span word="uglier">uglier</span> <span word="as">as</span> <span word="digital">digital</span> <span word="distribution">distribution</span> <span word="transforms">transforms</span> <span word="themedia">themedia</span> <span word="landscape">landscape</span>. <span word="Like">Like</span> <span word="ageing">ageing</span> <span word="boxers">boxers</span>, <span word="big">big</span> <span word="media">media</span> <span word="firms">firms</span> <span word="have">have</span> <span word="twice">twice</span> <span word="climbed">climbed</span> <span word="into">into</span> <span word="the">the</span> <span word="ring">ring</span> <span word="to">to</span> <span word="slug">slug</span> <span word="itout">itout</span> <span word="with">with</span> <span word="high">high</span>-<span word="tech">tech</span> <span word="outfits">outfits</span> <span word="that">that</span> <span word="seem">seem</span> <span word="to">to</span> <span word="be">be</span> <span word="building">building</span> <span word="new">new</span> <span word="business">business</span> <span word="models">models</span> <span word="with">with</span> <span word="their">their</span> <span word="property">property</span>. <span word="Inboth">Inboth</span> <span word="cases">cases</span> <span word="the">the</span> <span word="media">media</span> <span word="firms">firms</span> <span word="are">are</span> <span word="morally">morally</span> <span word="right">right</span>. <span word="Yet">Yet</span> <span word="both">both</span> <span word="encounters">encounters</span> <span word="have">have</span> <span word="left">left</span> <span word="them">them</span> <span word="bruised">bruised</span>.</p><p> 媒体产品制造商与分销商一向不睦，双方围绕媒体内容售价，常年争执不休，而随着数字分发改变媒体格局，吵得更是不亦乐乎。媒体巨头就像老拳击手，一把年纪了还要两次爬进拳击场，与高科技公司一决雌雄，后者貌似正在构建具有自身特质的新商业模式。这两场对决，媒体公司均占理，却都被打得遍体鳞伤。</p><p> <span word="Time">Time</span> <span word="Warner">Warner</span> <span word="Cable">Cable</span> <span word="was">was</span>, <span word="until">until</span> <span word="a">a</span> <span word="couple">couple</span> <span word="of">of</span> <span word="years">years</span> <span word="ago">ago</span>, <span word="a">a</span> <span word="part">part</span> <span word="of">of</span> <span word="big">big</span>-<span word="media">media</span> <span word="veteran">veteran</span> <span word="TimeWarner">TimeWarner</span>; <span word="now">now</span> <span word="it">it</span> <span word="is">is</span> <span word="in">in</span> <span word="the">the</span> <span word="other">other</span> <span word="corner">corner</span> <span word="of">of</span> <span word="the">the</span> <span word="ring">ring</span>, <span word="keen">keen</span> <span word="to">to</span> <span word="prove">prove</span> <span word="its">its</span> <span word="tech">tech</span> <span word="chops">chops</span>. <span word="On">On</span> <span word="March">March</span> 15<span word="thTWC">thTWC</span> <span word="launched">launched</span> <span word="a">a</span> <span word="feisty">feisty</span> <span word="little">little</span> <span word="iPad">iPad</span> <span word="application">application</span> <span word="that">that</span> <span word="lets">lets</span> <span word="its">its</span> <span word="customers">customers</span> <span word="watch">watch</span> <span word="some">some</span> <span word="of">of</span> <span word="thetelevision">thetelevision</span> <span word="channels">channels</span> <span word="they">they</span> <span word="subscribe">subscribe</span> <span word="to">to</span> <span word="on">on</span> <span word="their">their</span> <span word="tablet">tablet</span> <span word="computers">computers</span>. <span word="Customers">Customers</span> <span word="were">were</span> <span word="soenthusiastic">soenthusiastic</span> <span word="that">that</span> <span word="the">the</span> <span word="system">system</span> <span word="promptly">promptly</span> <span word="crashed">crashed</span>. <span word="Many">Many</span> <span word="media">media</span> <span word="firms">firms</span> <span word="were">were</span> <span word="not">not</span>. <span word="They">They</span> <span word="say">say</span> <span word="TWChas">TWChas</span> <span word="no">no</span> <span word="right">right</span> <span word="to">to</span> <span word="redistribute">redistribute</span> <span word="their">their</span> <span word="content">content</span> <span word="without">without</span> <span word="permission">permission</span>, <span word="even">even</span> <span word="within">within</span> <span word="a">a</span> <span word="subscribers">subscribers</span> <span word="home">home</span>,<span word="and">and</span> <span word="complain">complain</span> <span word="that">that</span> <span word="iPad">iPad</span> <span word="viewings">viewings</span> <span word="do">do</span> <span word="not">not</span> <span word="count">count</span> <span word="towards">towards</span> <span word="a">a</span> <span word="programmes">programmes</span> <span word="ratings">ratings</span>. <span word="Cease">Cease</span>-<span word="and">and</span>-<span word="desist">desist</span> <span word="letters">letters</span> <span word="have">have</span> <span word="been">been</span> <span word="sent">sent</span>.</p>
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