2015考研英语阅读美国西南航空公司
<p> <span word="Southwest">Southwest</span> <span word="Airlines">Airlines</span></p><p> 美国西南航空公司</p><p> <span word="ADVERTS">ADVERTS</span> <span word="from">from</span> <span word="the">the</span> <span word="early">early</span> <span word="years">years</span> <span word="of">of</span> <span word="Southwest">Southwest</span> <span word="Airlinesevoke">Airlinesevoke</span> <span word="a">a</span> <span word="lost">lost</span> <span word="era">era</span>. <span word="Remember">Remember</span> <span word="what">what</span> <span word="it">it</span> <span word="was">was</span> <span word="like">like</span> <span word="beforeSouthwest">beforeSouthwest</span> <span word="Airlines">Airlines</span>? <span word="asks">asks</span> <span word="a">a</span> <span word="hostess">hostess</span> <span word="in">in</span> <span word="a">a</span> 1972<span word="television">television</span> <span word="spot">spot</span>, <span word="wobbling">wobbling</span> <span word="across">across</span> <span word="the">the</span> <span word="tarmac">tarmac</span> <span word="in">in</span> <span word="orange">orange</span> <span word="micro">micro</span>-<span word="shorts">shorts</span> <span word="and">and</span> <span word="white">white</span> <span word="go">go</span>-<span word="go">go</span> <span word="boots">boots</span>. <span word="You">You</span> <span word="didnt">didnt</span> <span word="have">have</span> <span word="hostesses">hostesses</span> <span word="in">in</span> <span word="hot">hot</span> <span word="pants">pants</span>. <span word="Remember">Remember</span>? <span word="The">The</span> <span word="airline">airline</span> <span word="had">had</span> <span word="started">started</span> <span word="up">up</span> <span word="a">a</span> <span word="year">year</span> <span word="earlier">earlier</span>,<span word="with">with</span> <span word="three">three</span> <span word="planes">planes</span> <span word="shuttling">shuttling</span> <span word="between">between</span> <span word="Dallas">Dallas</span>, <span word="Houston">Houston</span> <span word="and">and</span> <span word="San">San</span> <span word="Antonio">Antonio</span>. <span word="It">It</span> <span word="later">later</span> <span word="acquired">acquired</span> <span word="a">a</span> <span word="tickeron">tickeron</span> <span word="the">the</span> <span word="New">New</span> <span word="York">York</span> <span word="Stock">Stock</span> <span word="ExchangeLUVthat">ExchangeLUVthat</span> <span word="fitted">fitted</span> <span word="its">its</span> <span word="perky">perky</span> <span word="image">image</span>. <span word="On">On</span> <span word="early">early</span> <span word="flights">flights</span>,<span word="hostesses">hostesses</span> <span word="plied">plied</span> <span word="passengers">passengers</span> <span word="with">with</span> <span word="free">free</span> <span word="cocktails">cocktails</span>.</p><p> 西南航空早年的广告让我们回想起一个逝去的时代。在 1972年的一期电视广告中，一位身穿橘色迷你短裤和白色齐膝长筒靴的空姐，扭动身姿走在铺有柏油碎石的飞机跑道上，说道还记得西南航空出现前是个什么样子吗?那时是没有穿着热裤的空姐的，不是吗?这家航空公司于1971年开始运营，当时拥有三架往返于达拉斯、休斯顿和圣安东尼奥之间的飞机。西南航空随后在纽约证券交易所上市，股票代号<span word="LUV">LUV</span>，这也恰恰符合其富有朝气的形象。在该公司的早班飞机上，空姐们会殷勤的为乘客们提供免费鸡尾酒。</p><p> <span word="Forty">Forty</span> <span word="years">years</span> <span word="later">later</span>, <span word="Southwest">Southwest</span> <span word="has">has</span> <span word="become">become</span> <span word="Americaslargest">Americaslargest</span> <span word="low">low</span>-<span word="cost">cost</span> <span word="carrier">carrier</span>. <span word="That">That</span> <span word="is">is</span> <span word="a">a</span> <span word="striking">striking</span> <span word="change">change</span>.<span word="Southwest">Southwest</span> <span word="was">was</span> <span word="for">for</span> <span word="a">a</span> <span word="long">long</span> <span word="time">time</span> <span word="the">the</span> <span word="underdog">underdog</span> <span word="ofAmerican">ofAmerican</span> <span word="aviation">aviation</span>. <span word="During">During</span> <span word="the">the</span> 1980<span word="s">s</span> <span word="it">it</span> <span word="was">was</span> <span word="downrightfrumpy">downrightfrumpy</span>, <span word="flying">flying</span> <span word="middle">middle</span> <span word="managers">managers</span> <span word="to">to</span> <span word="Kansas">Kansas</span> <span word="City">City</span> <span word="onbargain">onbargain</span> <span word="fares">fares</span>. <span word="But">But</span> <span word="it">it</span> <span word="has">has</span> <span word="now">now</span> <span word="developed">developed</span> <span word="a">a</span> <span word="mix">mix</span> <span word="of">of</span> <span word="lowfares">lowfares</span> <span word="and">and</span> <span word="friendly">friendly</span> <span word="service">service</span> <span word="that">that</span> <span word="appeals">appeals</span> <span word="to">to</span> <span word="Americasvast">Americasvast</span> <span word="herd">herd</span> <span word="of">of</span> <span word="cattle">cattle</span>-<span word="class">class</span> <span word="commuters">commuters</span>. <span word="RyanAir">RyanAir</span> <span word="and">and</span> <span word="EasyJet">EasyJet</span>, <span word="two">two</span> <span word="of">of</span> <span word="Europes">Europes</span> <span word="leading">leading</span> <span word="budgetairlines">budgetairlines</span>, <span word="learned">learned</span> <span word="many">many</span> <span word="of">of</span> <span word="their">their</span> <span word="tricks">tricks</span> <span word="from">from</span> <span word="Southwest">Southwest</span>.</p>
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