2015考研英语阅读先生您的电子报纸
<p> <span word="Your">Your</span> <span word="digital">digital</span> <span word="paper">paper</span>, <span word="sir">sir</span></p><p> 先生，您的电子报纸</p><p> <span word="The">The</span> <span word="struggle">struggle</span> <span word="to">to</span> <span word="make">make</span> <span word="money">money</span> <span word="out">out</span> <span word="of">of</span> <span word="news">news</span> <span word="on">on</span> <span word="tablets">tablets</span></p><p> 数字媒体平台的生财之道</p><p> 1.<span word="A">A</span> <span word="CUSTOMISED">CUSTOMISED</span>, <span word="constantly">constantly</span>-<span word="updating">updating</span> <span word="newspaper">newspaper</span> <span word="used">used</span> <span word="to">to</span> <span word="be">be</span> <span word="the">the</span> <span word="stuff">stuff</span> <span word="of">of</span> <span word="science">science</span> <span word="fiction">fiction</span>. <span word="Now">Now</span>, <span word="thanks">thanks</span> <span word="to">to</span> <span word="tablet">tablet</span> <span word="devices">devices</span> <span word="like">like</span> <span word="the">the</span> <span word="iPad">iPad</span>, <span word="there">there</span> <span word="are">are</span> <span word="several">several</span>. <span word="Livestand">Livestand</span>, <span word="a">a</span> <span word="news">news</span> <span word="app">app</span> <span word="launched">launched</span> <span word="this">this</span> <span word="week">week</span> <span word="by">by</span> <span word="Yahoo">Yahoo</span>!, <span word="joins">joins</span> <span word="a">a</span> <span word="field">field</span> <span word="that">that</span> <span word="already">already</span> <span word="includes">includes</span> <span word="Zite">Zite</span>, <span word="bought">bought</span> <span word="recently">recently</span> <span word="by">by</span> <span word="CNN">CNN</span>; <span word="Editions">Editions</span>, <span word="created">created</span> <span word="by">by</span> <span word="AOL">AOL</span>; <span word="and">and</span> <span word="Flipboard">Flipboard</span>, <span word="which">which</span> <span word="Google">Google</span> <span word="tried">tried</span> <span word="to">to</span> <span word="buy">buy</span> <span word="last">last</span> <span word="year">year</span>. <span word="Rebuffed">Rebuffed</span>, <span word="Google">Google</span> <span word="is">is</span> <span word="expected">expected</span> <span word="at">at</span> <span word="some">some</span> <span word="point">point</span> <span word="to">to</span> <span word="launch">launch</span> <span word="its">its</span> <span word="own">own</span> <span word="news">news</span> <span word="app">app</span>, <span word="code">code</span>-<span word="named">named</span> <span word="Propeller">Propeller</span>.</p><p> 量身定制，随时更新的报纸以前只存在于科幻小说中。而现在由于有了像<span word="IPAD">IPAD</span>这样的平板电脑，这样的报纸变成了现实。雅虎加入了数字媒体平台研发领域，发布了其新程序<span word="LIVESTAND">LIVESTAND</span>;此前涉足此领域的还有被<span word="BBC">BBC</span>所收购的<span word="ZITE">ZITE</span>，以及 <span word="AOL">AOL</span>公司开发的<span word="Editions">Editions</span>，还有谷歌一直想要收购的<span word="FLIPBOARD">FLIPBOARD</span>。谷歌也希望在合适的时间发布其新的个性化电子杂志应用程序 <span word="PROPELLER">PROPELLER</span></p><p> 2.<span word="These">These</span> <span word="corporate">corporate</span> <span word="giants">giants</span> <span word="aim">aim</span> <span word="to">to</span> <span word="cash">cash</span> <span word="in">in</span> <span word="on">on</span> <span word="the">the</span> <span word="desperation">desperation</span> <span word="of">of</span> <span word="traditional">traditional</span> <span word="news">news</span> <span word="publishers">publishers</span>. <span word="A">A</span> <span word="study">study</span> <span word="last">last</span> <span word="month">month</span> <span word="by">by</span> <span word="the">the</span> <span word="Pew">Pew</span> <span word="Research">Research</span> <span word="Centre">Centre</span> <span word="with">with</span> <span word="The">The</span> <span word="Economist">Economist</span> <span word="Group">Group</span> <span word="found">found</span> <span word="that">that</span>, <span word="less">less</span> <span word="than">than</span> <span word="two">two</span> <span word="years">years</span> <span word="after">after</span> <span word="the">the</span> <span word="iPad">iPad</span> <span word="went">went</span> <span word="on">on</span> <span word="sale">sale</span>, 11% <span word="of">of</span> <span word="American">American</span> <span word="adults">adults</span> <span word="now">now</span> <span word="own">own</span> <span word="a">a</span> <span word="tablet">tablet</span> <span word="and">and</span> <span word="more">more</span> <span word="than">than</span> <span word="half">half</span> <span word="of">of</span> <span word="this">this</span> <span word="group">group</span> <span word="read">read</span> <span word="news">news</span> <span word="on">on</span> <span word="it">it</span> <span word="each">each</span> <span word="day">day</span>. <span word="They">They</span> <span word="are">are</span> <span word="more">more</span> <span word="avid">avid</span> <span word="news">news</span> <span word="consumers">consumers</span> <span word="than">than</span> <span word="those">those</span> <span word="without">without</span> <span word="tablets">tablets</span> , <span word="and">and</span> <span word="for">for</span> <span word="long">long</span> <span word="articles">articles</span> <span word="they">they</span> <span word="prefer">prefer</span> <span word="their">their</span> <span word="tablets">tablets</span> <span word="both">both</span> <span word="to">to</span> <span word="ordinary">ordinary</span> <span word="computers">computers</span> <span word="and">and</span> <span word="to">to</span> <span word="print">print</span>. <span word="Ken">Ken</span> <span word="Doctor">Doctor</span> <span word="of">of</span> <span word="Outsell">Outsell</span>, <span word="a">a</span> <span word="media">media</span> <span word="consultancy">consultancy</span>, <span word="says">says</span> <span word="the">the</span> <span word="study">study</span> <span word="is">is</span> <span word="the">the</span> <span word="best">best</span> <span word="evidence">evidence</span> <span word="yet">yet</span> <span word="that">that</span> <span word="tablets">tablets</span> <span word="are">are</span> <span word="gradually">gradually</span> <span word="replacing">replacing</span> <span word="print">print</span>. 这些商业巨人都希望在身处困境的传统出版商身上大捞一笔。由皮尔研究中心和经济学人集团联合进行的研究发现，在<span word="IPAD">IPAD</span>发售后不到两年时间里，约11%的美国成年人都拥有了平板电脑，其中半数以上每天通过平板电脑阅读资讯。这些人比那些没有平板电脑的人更热衷于看资讯，而且当出现长篇文章的时候，他们更喜欢用平板，而不愿在电脑特别是报刊上阅读。奥特赛尔公司的媒体咨询师说，这项研究有力的证实了传统报刊正在被数字刊物平台所取代。</p>
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