2015考研英语阅读手机广告
<p> <span word="Advertising">Advertising</span> <span word="on">on</span> <span word="mobile">mobile</span> <span word="phones">phones</span></p><p> 手机广告</p><p> <span word="Attack">Attack</span> <span word="of">of</span> <span word="the">the</span> <span word="covert">covert</span> <span word="commercials">commercials</span>.</p><p> 广告的偷袭。</p><p> <span word="Digital">Digital</span> <span word="ads">ads</span> <span word="are">are</span> <span word="popping">popping</span> <span word="up">up</span> <span word="in">in</span> <span word="irritating">irritating</span> <span word="places">places</span>.</p><p> 数字广告总是防不胜防。</p><p> <span word="EVERYONE">EVERYONE</span> <span word="hates">hates</span> <span word="digital">digital</span> <span word="ads">ads</span>. <span word="Yet">Yet</span> <span word="the">the</span> <span word="ads">ads</span> <span word="pay">pay</span> <span word="for">for</span> <span word="the">the</span> <span word="free">free</span> <span word="apps">apps</span> <span word="that">that</span> <span word="people">people</span> <span word="love">love</span> <span word="to">to</span> <span word="download">download</span>.<span word="Small">Small</span> <span word="wonder">wonder</span> <span word="that">that</span> <span word="crafty">crafty</span> <span word="firms">firms</span> <span word="are">are</span> <span word="slipping">slipping</span> <span word="them">them</span> <span word="into">into</span> <span word="unexpected">unexpected</span> <span word="places">places</span>. <span word="And">And</span> <span word="that">that</span> <span word="is">is</span> <span word="why">why</span>,<span word="on">on</span> <span word="July">July</span> 12<span word="th">th</span>, <span word="America">America</span> <span word="s">s</span> <span word="Department">Department</span> <span word="of">of</span> <span word="Commerce">Commerce</span> <span word="will">will</span> <span word="hold">hold</span> <span word="a">a</span> <span word="public">public</span> <span word="meeting">meeting</span> <span word="in">in</span> <span word="Washington">Washington</span>,<span word="DC">DC</span>, <span word="to">to</span> <span word="discuss">discuss</span> <span word="this">this</span> <span word="and">and</span> <span word="other">other</span> <span word="aspects">aspects</span> <span word="of">of</span> <span word="mobile">mobile</span> <span word="privacy">privacy</span>.</p><p> 没人喜欢数字广告，但为人们喜欢下载的那些免费软件买单的却是数字广告。狡猾的公司将广告植入在意料之外的地方已经不足为奇了。所以这就是美国商务部将于7月12日在华盛顿特区召开公开会议，商讨移动设备在这些等方面的隐私问题的原因了。</p><p> <span word="As">As</span> <span word="smartphones">smartphones</span> <span word="and">and</span> <span word="tablets">tablets</span> <span word="capture">capture</span> <span word="ever">ever</span> <span word="more">more</span> <span word="eyeballs">eyeballs</span>, <span word="digital">digital</span>-<span word="ad">ad</span> <span word="firms">firms</span> <span word="such">such</span> <span word="as">as</span> <span word="AdMob">AdMob</span>, <span word="forwhich">forwhich</span> <span word="Google">Google</span> <span word="paid">paid</span> $750<span word="m">m</span> <span word="in">in</span> 2010, <span word="are">are</span> <span word="hot">hot</span>. <span word="Not">Not</span> <span word="all">all</span> <span word="have">have</span> <span word="flourished">flourished</span>: <span word="on">on</span> <span word="July">July</span> 2<span word="nd">nd</span> <span word="Microsoft">Microsoft</span> <span word="tooka">tooka</span> $6.2 <span word="billion">billion</span> <span word="accounting">accounting</span> <span word="charge">charge</span>, <span word="most">most</span> <span word="of">of</span> <span word="which">which</span> <span word="reflected">reflected</span> <span word="a">a</span> <span word="writedown">writedown</span> <span word="of">of</span> <span word="the">the</span> <span word="value">value</span> <span word="ofaQuantive">ofaQuantive</span>, <span word="which">which</span> <span word="it">it</span> <span word="bought">bought</span> <span word="in">in</span> 2007 <span word="for">for</span> $6.3 <span word="billion">billion</span>. <span word="But">But</span> <span word="the">the</span> <span word="sector">sector</span> <span word="is">is</span> <span word="now">now</span> <span word="prominent">prominent</span> <span word="enoughto">enoughto</span> <span word="attract">attract</span> <span word="scrutiny">scrutiny</span>.</p><p> 智能手机和平板电脑吸引了越来越多公众的眼球，这时像是谷歌在2010年花了7.5亿收购的移动广告就很受欢迎。但并不是所有的都有所收获：在7月2日，微软有一笔62亿的财务支出，其中大部分反映了 <span word="aQuantive">aQuantive</span>公司的贬值，而该公司则是微软在2007年用63亿收购的。但该行业突显的市场规模足以到了吸引监管的地步。</p>
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