2015考研英语阅读移动营销
<p> <span word="Mobile">Mobile</span> <span word="marketing">marketing</span></p><p> 移动营销</p><p> <span word="Square">Square</span> <span word="deal">deal</span></p><p> 方寸之间的营销</p><p> <span word="After">After</span> <span word="many">many</span> <span word="false">false</span> <span word="starts">starts</span>, <span word="QR">QR</span> <span word="codes">codes</span> <span word="are">are</span> <span word="finally">finally</span> <span word="taking">taking</span> <span word="off">off</span>.</p><p> 在沉寂多年后，<span word="QR">QR</span>码最终开始成功。</p><p> <span word="EREAL">EREAL</span> <span word="boxes">boxes</span> <span word="are">are</span>, <span word="by">by</span> <span word="and">and</span> <span word="large">large</span>, <span word="poor">poor</span> <span word="works">works</span> <span word="of">of</span> <span word="literature">literature</span>. <span word="Yet">Yet</span> <span word="many">many</span> <span word="people">people</span> <span word="sit">sit</span> <span word="at">at</span> <span word="breakfastreading">breakfastreading</span> <span word="them">them</span> <span word="over">over</span> <span word="and">and</span> <span word="over">over</span> <span word="again">again</span>.</p><p> 早餐麦片包装盒上的文字说明，一般情况下不会文采飞扬，但还是有很多人会在吃早餐时看上一遍又一遍。</p><p> <span word="Last">Last</span> <span word="year">year</span> <span word="Kellogg">Kellogg</span> <span word="s">s</span> <span word="realised">realised</span> <span word="it">it</span> <span word="could">could</span> <span word="make">make</span> <span word="its">its</span> <span word="packets">packets</span> <span word="more">more</span> <span word="entertaining">entertaining</span>-<span word="and">and</span> <span word="guessed">guessed</span> <span word="thatpeople">thatpeople</span> <span word="also">also</span> <span word="had">had</span> <span word="their">their</span> <span word="phones">phones</span> <span word="to">to</span> <span word="hand">hand</span> .</p><p> 直到去年，麦片品牌凯乐格才意识到，因为多数人有这种习惯，所以他们产品的包装盒应该变得更有趣。同时，他们推测，人们在吃早餐时，往往不是边吃边与家人聊天，而是随手拿着自己的手机玩。</p><p> <span word="The">The</span> <span word="cornflake">cornflake</span>-<span word="maker">maker</span> <span word="put">put</span> 2<span word="D">D</span> <span word="codes">codes</span>, <span word="better">better</span> <span word="known">known</span> <span word="as">as</span> <span word="QR">QR</span> <span word="codes">codes</span>, <span word="on">on</span> <span word="itsCrunchy">itsCrunchy</span> <span word="Nut">Nut</span> <span word="boxes">boxes</span> <span word="in">in</span> <span word="America">America</span>.</p><p> 基于此，凯乐格在其在美国出售的<span word="Crunchy">Crunchy</span> <span word="Nut">Nut</span>麦片的包装盒上加上了二维码，或称<span word="QR">QR</span>码。</p><p> <span word="When">When</span> <span word="scanned">scanned</span>, <span word="these">these</span> <span word="took">took</span> <span word="cereal">cereal</span>-<span word="munchers">munchers</span> <span word="to">to</span> <span word="a">a</span> <span word="video">video</span> <span word="of">of</span> <span word="dawn">dawn</span> <span word="in">in</span>, <span word="say">say</span>, <span word="Washington">Washington</span> <span word="state">state</span>.</p><p> 人们扫描该产品包装盒上的<span word="QR">QR</span>码后，程序将自动播放据说是华盛顿州的黎明景象。</p>
页:
[1]