2015考研英语阅读星巴克对决卡夫
<p> <span word="Starbucks">Starbucks</span> <span word="v">v</span> <span word="Kraft">Kraft</span></p><p> 星巴克对决卡夫</p><p> <span word="A">A</span> <span word="double">double</span> <span word="shot">shot</span> <span word="of">of</span> <span word="discord">discord</span></p><p> 不合引发连环炮</p><p> <span word="The">The</span> <span word="kings">kings</span> <span word="of">of</span> <span word="coffee">coffee</span> <span word="brawl">brawl</span> <span word="with">with</span> <span word="the">the</span> <span word="monarchs">monarchs</span> <span word="ofmacaroni">ofmacaroni</span></p><p> 咖啡之王对决通心粉之霸</p><p> <span word="STARBUCKS">STARBUCKS</span> <span word="once">once</span> <span word="seemed">seemed</span> <span word="so">so</span> <span word="unstoppable">unstoppable</span> <span word="that">that</span> <span word="the">the</span> <span word="Onion">Onion</span>, <span word="a">a</span> <span word="satirical">satirical</span> <span word="paper">paper</span>, <span word="joked">joked</span> <span word="about">about</span> <span word="anew">anew</span> <span word="Starbucks">Starbucks</span> <span word="opening">opening</span> <span word="in">in</span> <span word="the">the</span> <span word="restroom">restroom</span> <span word="of">of</span> <span word="an">an</span> <span word="existing">existing</span> <span word="Starbucks">Starbucks</span>.</p><p> 星巴克曾经势不可挡，以至于以嘲讽著称的<span word="onion">onion</span>报开玩笑称星巴克的新店会开在老店的厕所内。</p><p> <span word="Yet">Yet</span> <span word="by">by</span> <span word="January">January</span> 2008, <span word="when">when</span> <span word="Howard">Howard</span> <span word="Schultz">Schultz</span>, <span word="the">the</span> <span word="coffee">coffee</span> <span word="chain">chain</span> <span word="s">s</span> <span word="most">most</span> <span word="effective">effective</span> <span word="boss">boss</span>, <span word="returnedas">returnedas</span> <span word="chief">chief</span> <span word="executive">executive</span>,</p><p> 但是在2008年前，直至最为卓著的领导人<span word="Howard">Howard</span> <span word="Schultz">Schultz</span>返回公司担任董事长。</p><p> <span word="it">it</span> <span word="was">was</span> <span word="rapidly">rapidly</span> <span word="declining">declining</span>.</p><p> 他的业绩款速下降。</p><p> <span word="Mr">Mr</span> <span word="Schultz">Schultz</span> <span word="closed">closed</span> <span word="stores">stores</span>, <span word="shed">shed</span> <span word="staff">staff</span>, <span word="slimmed">slimmed</span> <span word="the">the</span> <span word="supply">supply</span> <span word="chain">chain</span> <span word="and">and</span> <span word="arrested">arrested</span> <span word="Starbucks">Starbucks</span> <span word="sslide">sslide</span>.</p><p> <span word="Schultz">Schultz</span>先生关闭门店，裁减雇员，简化供应链。</p><p> <span word="In">In</span> <span word="fiscal">fiscal</span> 2010 <span word="the">the</span> <span word="firm">firm</span> <span word="s">s</span> <span word="operating">operating</span> <span word="margins">margins</span> <span word="rebounded">rebounded</span> <span word="to">to</span> 13.8%, <span word="the">the</span> <span word="highest">highest</span> <span word="in">in</span> <span word="its">its</span> 40-<span word="yearhistory">yearhistory</span>.</p><p> 力挽了星巴克的颓势。2010财政年度，星巴克的运营利润率反弹至13.8%，为星巴克40年历史的最高。</p><p> <span word="One">One</span> <span word="of">of</span> <span word="the">the</span> <span word="problems">problems</span> <span word="Mr">Mr</span> <span word="Schultz">Schultz</span> <span word="found">found</span>, <span word="after">after</span> <span word="a">a</span> <span word="review">review</span> <span word="of">of</span> <span word="the">the</span> <span word="business">business</span>, <span word="was">was</span> <span word="in">in</span> <span word="the">the</span> <span word="wayStarbucks">wayStarbucks</span>-<span word="brand">brand</span> <span word="coffee">coffee</span> <span word="was">was</span> <span word="sold">sold</span> <span word="in">in</span> <span word="supermarkets">supermarkets</span>.</p>
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