2015考研英语阅读心系社会的企业
<p> <span word="Firms">Firms</span> <span word="with">with</span> <span word="benefits">benefits</span></p><p> 心系社会的企业</p><p> <span word="A">A</span> <span word="new">new</span> <span word="sort">sort</span> <span word="of">of</span> <span word="caring">caring</span>, <span word="sharing">sharing</span> <span word="company">company</span> <span word="gathersmomentum">gathersmomentum</span></p><p> 一种关爱社会、分享利益的新型公司形式方兴未艾</p><p> <span word="HE">HE</span> <span word="likes">likes</span> <span word="to">to</span> <span word="do">do</span> <span word="things">things</span> <span word="differently">differently</span>.</p><p> 伊冯乔伊纳德喜欢别出心裁地做事。</p><p> <span word="Yvon">Yvon</span> <span word="Chouinard">Chouinard</span> <span word="changed">changed</span> <span word="his">his</span> <span word="favourite">favourite</span> <span word="sport">sport</span>, <span word="mountaineering">mountaineering</span>, <span word="by">by</span> <span word="introducing">introducing</span> <span word="reusable">reusable</span> <span word="pitons">pitons</span>.</p><p> 他在其最终爱的登山运动中融入了变化：使用可循环利用的岩石钉。</p><p> <span word="Climbers">Climbers</span> <span word="often">often</span> <span word="used">used</span> <span word="to">to</span> <span word="leave">leave</span> <span word="pitons">pitons</span> <span word="in">in</span> <span word="the">the</span> <span word="cliff">cliff</span>, <span word="which">which</span> <span word="is">is</span> <span word="environmentally">environmentally</span> <span word="messy">messy</span>, <span word="another">another</span> <span word="ofMr">ofMr</span> <span word="Chouinard">Chouinard</span> <span word="s">s</span> <span word="peeves">peeves</span>.</p><p> 在此之前，登山者通常把岩石钉留在崖壁中，这种对环境不利的行为让乔伊纳德十分气恼。</p><p> <span word="In">In</span> <span word="business">business</span>, <span word="Mr">Mr</span> <span word="Chouinard">Chouinard</span>, <span word="the">the</span> <span word="founder">founder</span> <span word="of">of</span> <span word="Patagonia">Patagonia</span>, <span word="an">an</span> <span word="outdoor">outdoor</span>-<span word="clothing">clothing</span> <span word="firm">firm</span>, <span word="says">says</span> <span word="hebelieves">hebelieves</span> <span word="that">that</span> <span word="well">well</span>-<span word="treated">treated</span> <span word="employees">employees</span> <span word="perform">perform</span> <span word="better">better</span>.</p><p> 乔伊纳德是巴塔哥尼亚户外用品公司的创始人，其经商理念是：善待员工可提升其业绩。</p><p> <span word="Before">Before</span> <span word="it">it</span> <span word="was">was</span> <span word="fashionable">fashionable</span>, <span word="MrChouinard">MrChouinard</span> <span word="preached">preached</span> <span word="a">a</span> <span word="philosophy">philosophy</span> <span word="of">of</span> <span word="sustainability">sustainability</span> <span word="and">and</span> <span word="long">long</span>-<span word="term">term</span> <span word="profitability">profitability</span> <span word="that">that</span> <span word="he">he</span> <span word="callsthe">callsthe</span> <span word="slow">slow</span> <span word="company">company</span>.</p><p> 在这一理念被广为接受之前，乔伊纳德宣扬的是可持续发展且可长线盈利的经商哲学，他将其称为慢速公司。</p>
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