外企必备口语：营销计划（相关问题）
<p><span word="Think">Think</span> <span word="of">of</span> <span word="how">how</span> <span word="much">much</span> <span word="advertising">advertising</span> <span word="you">you</span> <span word="run">run</span> <span word="into">into</span> <span word="every">every</span> <span word="day">day</span>. <span word="Magazine">Magazine</span> <span word="ads">ads</span>, <span word="television">television</span>, <span word="radio">radio</span>...<span word="in">in</span> <span word="some">some</span> <span word="places">places</span> <span word="you">you</span>'<span word="ll">ll</span> <span word="even">even</span> <span word="find">find</span> <span word="advertising">advertising</span> <span word="in">in</span> <span word="bathroom">bathroom</span> <span word="stalls">stalls</span>!</p><p>想一想你每天要看到多少广告。杂志广告，电视广告，广播广告等等，甚至在有些地方的洗手间的墙上你都可以看到广告。</p><p><span word="You">You</span> <span word="must">must</span> <span word="make">make</span> <span word="a">a</span> <span word="marketing">marketing</span> <span word="difference">difference</span>. <span word="You">You</span> <span word="need">need</span> <span word="a">a</span> <span word="strategy">strategy</span>. <span word="You">You</span> <span word="have">have</span> <span word="to">to</span> <span word="be">be</span> <span word="distinct">distinct</span>.</p><p>你必须做一份与众不同的营销计划。你需要策划好，有清楚的目标。</p><p><span word="So">So</span> <span word="just">just</span> <span word="how">how</span> <span word="do">do</span> <span word="you">you</span> <span word="stand">stand</span> <span word="out">out</span> <span word="from">from</span> <span word="the">the</span> <span word="competition">competition</span>? <span word="It">It</span>'<span word="s">s</span> <span word="a">a</span> <span word="long">long</span>, <span word="well">well</span>-<span word="thought">thought</span> <span word="out">out</span> <span word="process">process</span>. <span word="And">And</span> <span word="it">it</span> <span word="begins">begins</span> <span word="with">with</span> <span word="your">your</span> <span word="marketing">marketing</span> <span word="plan">plan</span>.</p><p>那么，你该如何从激烈的竞争中脱颖而出呢?这是一个长远而又需要考虑周详的计划，并且是从你的营销计划开始的。</p><p><span word="There">There</span> <span word="are">are</span> <span word="several">several</span> <span word="key">key</span> <span word="factors">factors</span> <span word="you">you</span> <span word="must">must</span> <span word="identify">identify</span> <span word="to">to</span> <span word="make">make</span> <span word="your">your</span> <span word="marketing">marketing</span> <span word="plan">plan</span> <span word="a">a</span> <span word="strong">strong</span> <span word="one">one</span>:</p><p>要想使你自己的营销计划出色的话，以下几点是必须考虑的关键：</p><p>1.<span word="Who">Who</span> <span word="are">are</span> <span word="your">your</span> <span word="potentialcustomers">potentialcustomers</span>? 你的目标客户是什么样的群体?</p><p>2.<span word="What">What</span>'<span word="s">s</span> <span word="the">the</span> <span word="most">most</span> <span word="effective">effective</span> <span word="way">way</span> <span word="to">to</span> <span word="inform">inform</span> <span word="your">your</span> <span word="potential">potential</span> <span word="customers">customers</span>?</p><p>哪种方式可以最有效的将信息传达给你的目标客户?</p><p>3.<span word="What">What</span> <span word="do">do</span> <span word="your">your</span> <span word="customers">customers</span> <span word="want">want</span>? 你的客户有什么样的需求?</p><p>4.<span word="How">How</span> <span word="can">can</span> <span word="you">you</span> <span word="position">position</span> <span word="your">your</span> <span word="product">product</span>/<span word="service">service</span> <span word="in">in</span> <span word="an">an</span> <span word="appealing">appealing</span> <span word="manner">manner</span>?</p><p>你怎样以一种吸引人的方式展现你的产品/服务?</p>
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