如何让邮件回复率大增
<p><span word="This">This</span> <span word="column">column</span> <span word="will">will</span> <span word="tell">tell</span> <span word="you">you</span>:</p><p>这篇专栏文章将会告诉你：</p><p>- <span word="How">How</span> <span word="to">to</span> <span word="write">write</span> <span word="an">an</span> <span word="email">email</span> <span word="that">that</span> <span word="will">will</span> <span word="produce">produce</span> <span word="the">the</span> <span word="results">results</span> <span word="you">you</span> <span word="want">want</span>;</p><p>-如何写一封能够达到理想效果的电子邮件</p><p>- <span word="Why">Why</span> <span word="the">the</span> <span word="scientific">scientific</span> <span word="method">method</span> <span word="can">can</span> <span word="produce">produce</span> <span word="practical">practical</span> <span word="insights">insights</span>, <span word="quickly">quickly</span>.</p><p>-为什么科学的方式能够快速产生实用的见解</p><p><span word="How">How</span> <span word="can">can</span> <span word="I">I</span> <span word="promise">promise</span> <span word="this">this</span>? <span word="I">I</span>'<span word="ve">ve</span> <span word="just">just</span> <span word="been">been</span> <span word="reading">reading</span> <span word="up">up</span> <span word="on">on</span> <span word="the">the</span> <span word="latest">latest</span> <span word="research">research</span> <span word="from">from</span> <span word="Paul">Paul</span> <span word="Adams">Adams</span> <span word="and">and</span> <span word="Stefan">Stefan</span> <span word="Hunt">Hunt</span> <span word="of">of</span> <span word="the">the</span> <span word="Financial">Financial</span> <span word="Conduct">Conduct</span> <span word="Authority">Authority</span> - <span word="the">the</span> <span word="UK">UK</span>'<span word="s">s</span> <span word="shiny">shiny</span> <span word="new">new</span> <span word="financial">financial</span> <span word="industry">industry</span> <span word="regulator">regulator</span>.</p><p>我为何会有这样的自信？我这段时间一直在研读保罗??亚当斯(<span word="Paul">Paul</span> <span word="Adams">Adams</span>)和斯蒂芬??亨特(<span word="Stefan">Stefan</span> <span word="Hunt">Hunt</span>)的最新研究报告，两人均来自英国新成立的金融业监管机构金融市场行为监管局(<span word="Financial">Financial</span> <span word="Conduct">Conduct</span> <span word="Authority">Authority</span>)。</p><p><span word="I">I</span> <span word="am">am</span> <span word="delighted">delighted</span> <span word="to">to</span> <span word="report">report</span> <span word="that">that</span> <span word="they">they</span>'<span word="ve">ve</span> <span word="been">been</span> <span word="trying">trying</span> <span word="to">to</span> <span word="figure">figure</span> <span word="out">out</span> <span word="how">how</span> <span word="to">to</span> <span word="write">write</span> <span word="more">more</span> <span word="effective">effective</span> <span word="letters">letters</span>. <span word="Better">Better</span> <span word="yet">yet</span>, <span word="to">to</span> <span word="this">this</span> <span word="end">end</span> <span word="they">they</span> <span word="have">have</span> <span word="conducted">conducted</span> <span word="a">a</span> <span word="large">large</span> <span word="randomised">randomised</span> <span word="trial">trial</span>. <span word="The">The</span> <span word="wonderful">wonderful</span> <span word="conclusion">conclusion</span>: <span word="science">science</span> <span word="can">can</span> <span word="help">help</span> <span word="us">us</span> <span word="write">write</span> <span word="more">more</span> <span word="clearly">clearly</span>.</p><p>我乐于告诉大家，他们一直在努力研究如何写信的效果更佳。更值得惊叹的是，他们开展了大量随机实验，得出了一个奇妙的结论：科学可以帮助我们在写作中更清晰地表达。</p><p><span word="The">The</span> <span word="letters">letters</span> <span word="in">in</span> <span word="question">question</span> <span word="were">were</span> <span word="being">being</span> <span word="written">written</span> <span word="by">by</span> <span word="a">a</span> <span word="company">company</span> <span word="to">to</span> 200,000 <span word="former">former</span> <span word="customers">customers</span>. <span word="The">The</span> <span word="letters">letters</span> <span word="raised">raised</span> <span word="the">the</span> <span word="prospect">prospect</span> <span word="of">of</span> <span word="a">a</span> <span word="mis">mis</span>-<span word="sold">sold</span> <span word="product">product</span> <span word="and">and</span> <span word="offered">offered</span> <span word="the">the</span> <span word="possibility">possibility</span> <span word="of">of</span> <span word="a">a</span> <span word="refund">refund</span>. <span word="The">The</span> <span word="question">question</span> <span word="was">was</span>: <span word="which">which</span> <span word="wording">wording</span> <span word="would">would</span> <span word="prod">prod</span> <span word="customers">customers</span> <span word="into">into</span> <span word="claiming">claiming</span> <span word="their">their</span> <span word="money">money</span>? <span word="The">The</span> <span word="FCA">FCA</span> <span word="researchers">researchers</span>, <span word="in">in</span> <span word="co">co</span>-<span word="operation">operation</span> <span word="with">with</span> <span word="the">the</span> <span word="company">company</span> <span word="in">in</span> <span word="question">question</span>, <span word="designed">designed</span> <span word="variants">variants</span> <span word="of">of</span> <span word="the">the</span> <span word="letter">letter</span>, <span word="mailed">mailed</span> <span word="each">each</span> <span word="variant">variant</span> <span word="to">to</span> 1,000 <span word="customers">customers</span>, <span word="and">and</span> <span word="compared">compared</span> <span word="the">the</span> <span word="response">response</span> <span word="rates">rates</span>.</p>
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