职场生存军规：谷歌营销总裁分享之文化篇
<p>本文是谷歌产品管理和营销高级副总裁<span word="Jonathan">Jonathan</span> <span word="Rosenberg">Rosenberg</span>在其母校克莱蒙特·麦肯纳学院向毕业生分享的他自己多年的职场经验，包括沟通、文化、团队建设、决策、创新和谦卑等六方面内容，一共42条“职场生存军规”。</p><p><span word="Jonathan">Jonathan</span> <span word="Rosenberg">Rosenberg</span>简介：作为谷歌产品高级副总裁的他，坚信“更开放，意味着更好的 谷歌 和更好的世界”。他围绕 <span word="Chrome">Chrome</span> 和 <span word="Android">Android</span> 建立团队。事实证明，他是颇有预见性的。今天，<span word="Chrome">Chrome</span> 和 <span word="Android">Android</span> 成了谷歌最具战略意义的两大收获。</p><p><span word="Culture">Culture</span></p><p>文化</p><p>#1 <span word="Ditch">Ditch</span> <span word="the">the</span> <span word="pecking">pecking</span> <span word="order">order</span>.</p><p>#1 别死认层级顺序</p><p>“<span word="You">You</span> <span word="shouldn">shouldn</span>’<span word="t">t</span> <span word="be">be</span> <span word="able">able</span> <span word="to">to</span> <span word="figure">figure</span> <span word="out">out</span> <span word="a">a</span> <span word="company">company</span>’<span word="s">s</span> <span word="org">org</span> <span word="chart">chart</span> <span word="by">by</span> <span word="looking">looking</span> <span word="at">at</span> <span word="their">their</span> <span word="product">product</span>. <span word="You">You</span> <span word="can">can</span>’<span word="t">t</span> <span word="see">see</span> <span word="the">the</span> <span word="Apple">Apple</span> <span word="org">org</span> <span word="chart">chart</span> <span word="when">when</span> <span word="you">you</span> <span word="look">look</span> <span word="at">at</span> <span word="the">the</span> <span word="iPod">iPod</span> <span word="or">or</span> <span word="the">the</span> <span word="Amazon">Amazon</span> <span word="chart">chart</span> <span word="when">when</span> <span word="you">you</span> <span word="look">look</span> <span word="at">at</span> <span word="the">the</span> <span word="Kindle">Kindle</span>.” <span word="Rosenberg">Rosenberg</span> <span word="has">has</span> <span word="a">a</span> <span word="favorite">favorite</span> <span word="Eric">Eric</span> <span word="Schmidt">Schmidt</span> <span word="story">story</span> <span word="to">to</span> <span word="go">go</span> <span word="along">along</span> <span word="with">with</span> <span word="this">this</span> <span word="learning">learning</span>. <span word="While">While</span> <span word="working">working</span> <span word="at">at</span> <span word="Sun">Sun</span> <span word="Microsystems">Microsystems</span>, <span word="Schmidt">Schmidt</span> <span word="took">took</span> <span word="a">a</span> <span word="server">server</span> <span word="out">out</span> <span word="of">of</span> <span word="a">a</span> <span word="box">box</span>, <span word="and">and</span> <span word="when">when</span> <span word="he">he</span> <span word="opened">opened</span> <span word="it">it</span> <span word="up">up</span>, <span word="he">he</span> <span word="saw">saw</span> <span word="eight">eight</span> <span word="documents">documents</span> <span word="labeled">labeled</span> “<span word="Read">Read</span> <span word="me">me</span> <span word="first">first</span>.” <span word="It">It</span> <span word="turned">turned</span> <span word="out">out</span> <span word="that">that</span> <span word="eight">eight</span> <span word="different">different</span> <span word="people">people</span> <span word="on">on</span> <span word="the">the</span> <span word="project">project</span> <span word="thought">thought</span> <span word="they">they</span> <span word="had">had</span> <span word="the">the</span> <span word="most">most</span> <span word="important">important</span> <span word="opinion">opinion</span>. “<span word="And">And</span> <span word="the">the</span> <span word="poor">poor</span> <span word="product">product</span> <span word="manager">manager</span> <span word="at">at</span> <span word="the">the</span> <span word="bottom">bottom</span> <span word="of">of</span> <span word="the">the</span> <span word="totem">totem</span> <span word="pole">pole</span> <span word="just">just</span> <span word="threw">threw</span> <span word="them">them</span> <span word="all">all</span> <span word="in">in</span>,” <span word="Rosenberg">Rosenberg</span> <span word="says">says</span>. “<span word="That">That</span>’<span word="s">s</span> <span word="not">not</span> <span word="the">the</span> <span word="right">right</span> <span word="decision">decision</span> <span word="for">for</span> <span word="the">the</span> <span word="end">end</span> <span word="user">user</span>.” <span word="A">A</span> <span word="good">good</span> <span word="leader">leader</span> <span word="cuts">cuts</span> <span word="through">through</span> <span word="the">the</span> <span word="ego">ego</span> <span word="and">and</span> <span word="picks">picks</span> <span word="the">the</span> <span word="best">best</span> <span word="opinion">opinion</span>.</p><p>你不应该通过看一个公司的产品来获得企业的组织结构图。当你看到<span word="iPod">iPod</span> 时，你看不到苹果的组织结构；当你看到<span word="Kindle">Kindle</span> 的时候，也读不懂<span word="Amazon">Amazon</span> 的内部构造。谈起这一点，<span word="Rosenberg">Rosenberg</span> 分享了<span word="Eric">Eric</span> <span word="Schmidt">Schmidt</span> 的一个故事。当时<span word="Schmidt">Schmidt</span> 还在<span word="Sun">Sun</span> <span word="Microsystems">Microsystems</span> 工作，他从一个盒子里取出来服务器，一打开就看到8 个带着“<span word="Read">Read</span> <span word="me">me</span> <span word="first">first</span>.”标签的文件。很显然，项目组里8 个不同的人都认为他们的观点最重要。然而处在最底层可怜的产品经理只能把它们都放进来，“对终端用户而言，这可不是什么明智的决定。”一个优秀的领导会懂得甄选最优意见。</p>
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