Bait and switch? 诱饵替换
<p><span word="Reader">Reader</span> <span word="question">question</span>:</p><p><span word="Please">Please</span> <span word="explain">explain</span> "<span word="bait">bait</span> <span word="and">and</span> <span word="switch">switch</span>", <span word="as">as</span> <span word="in">in</span>: <span word="One">One</span> <span word="of">of</span> <span word="the">the</span> <span word="false">false</span> <span word="advertising">advertising</span> <span word="practices">practices</span> <span word="is">is</span> <span word="bait">bait</span> <span word="and">and</span> <span word="switch">switch</span>.</p><p><span word="My">My</span> <span word="comments">comments</span>:</p><p><span word="False">False</span> <span word="advertising">advertising</span>, <span word="as">as</span> <span word="name">name</span> <span word="suggests">suggests</span>, <span word="refers">refers</span> <span word="to">to</span> <span word="advertising">advertising</span> <span word="that">that</span> <span word="provides">provides</span> <span word="false">false</span> <span word="information">information</span>.</p><p><span word="One">One</span> <span word="of">of</span> <span word="such">such</span> <span word="practices">practices</span> <span word="is">is</span> <span word="bait">bait</span> <span word="and">and</span> <span word="switch">switch</span>. <span word="Bait">Bait</span>, <span word="as">as</span> <span word="in">in</span> <span word="fish">fish</span> <span word="bait">bait</span>, <span word="refers">refers</span> <span word="to">to</span> <span word="something">something</span> <span word="enticing">enticing</span> <span word="or">or</span> <span word="appetizing">appetizing</span>. <span word="For">For</span> <span word="example">example</span>, <span word="a">a</span> <span word="double">double</span> <span word="hamburger">hamburger</span> <span word="ad">ad</span> <span word="may">may</span> <span word="show">show</span> <span word="a">a</span> <span word="hamburger">hamburger</span> <span word="so">so</span> <span word="large">large</span> <span word="in">in</span> <span word="size">size</span> <span word="that">that</span> <span word="a">a</span> <span word="customer">customer</span> <span word="is">is</span> <span word="led">led</span> <span word="to">to</span> <span word="believe">believe</span> <span word="that">that</span> <span word="it">it</span>'<span word="s">s</span> <span word="large">large</span> <span word="enough">enough</span> <span word="to">to</span> <span word="feed">feed</span> <span word="a">a</span> <span word="family">family</span> <span word="of">of</span> <span word="four">four</span>. <span word="In">In</span> <span word="actual">actual</span> <span word="experience">experience</span>, <span word="the">the</span> <span word="customer">customer</span> <span word="finds">finds</span> <span word="that">that</span> <span word="the">the</span> <span word="said">said</span> <span word="hamburger">hamburger</span> <span word="is">is</span> <span word="so">so</span> <span word="small">small</span> <span word="that">that</span> <span word="his">his</span> <span word="teen">teen</span>-<span word="age">age</span> <span word="son">son</span> <span word="eats">eats</span> <span word="two">two</span> <span word="of">of</span> <span word="them">them</span> <span word="by">by</span> <span word="himself">himself</span>.</p><p><span word="Perhaps">Perhaps</span> <span word="I">I</span>'<span word="m">m</span> <span word="exaggerating">exaggerating</span> <span word="a">a</span> <span word="bit">bit</span>, <span word="a">a</span> <span word="little">little</span> <span word="bit">bit</span>.</p><p><span word="Switch">Switch</span>, <span word="as">as</span> <span word="in">in</span> <span word="bait">bait</span> <span word="and">and</span> <span word="switch">switch</span>, <span word="is">is</span> <span word="what">what</span> <span word="happens">happens</span> <span word="in">in</span> <span word="the">the</span> <span word="above">above</span> <span word="example">example</span>: <span word="replacing">replacing</span> <span word="the">the</span> <span word="large">large</span> <span word="hamburger">hamburger</span> <span word="in">in</span> <span word="advertisements">advertisements</span> <span word="with">with</span> <span word="a">a</span> <span word="small">small</span> <span word="one">one</span> <span word="in">in</span> <span word="the">the</span> <span word="restaurant">restaurant</span>.</p><p><span word="In">In</span> <span word="other">other</span> <span word="words">words</span>, <span word="you">you</span>'<span word="re">re</span> <span word="right">right</span> - <span word="bait">bait</span> <span word="and">and</span> <span word="switch">switch</span> <span word="is">is</span> <span word="a">a</span> <span word="form">form</span> <span word="of">of</span> <span word="cheating">cheating</span>. <span word="It">It</span>'<span word="s">s</span> <span word="not">not</span> <span word="right">right</span>. <span word="Unhappy">Unhappy</span> <span word="and">and</span> <span word="angry">angry</span> <span word="customers">customers</span> <span word="may">may</span> <span word="feel">feel</span> <span word="like">like</span> <span word="bringing">bringing</span> <span word="the">the</span> <span word="hamburger">hamburger</span> <span word="restaurant">restaurant</span> <span word="to">to</span> <span word="court">court</span>.</p><p><span word="That">That</span> <span word="is">is</span>, <span word="in">in</span> <span word="the">the</span> <span word="worst">worst</span> <span word="case">case</span> <span word="scenario">scenario</span>. <span word="Normally">Normally</span>, <span word="customers">customers</span> <span word="may">may</span> <span word="choose">choose</span> <span word="to">to</span> <span word="swallow">swallow</span> <span word="their">their</span> <span word="dissatisfaction">dissatisfaction</span> <span word="and">and</span> <span word="never">never</span> <span word="visit">visit</span> <span word="the">the</span> <span word="said">said</span> <span word="restaurant">restaurant</span> <span word="again">again</span>.</p><p><span word="Anyways">Anyways</span>, <span word="bait">bait</span> <span word="and">and</span> <span word="switch">switch</span> <span word="as">as</span> <span word="a">a</span> <span word="business">business</span> <span word="practice">practice</span> <span word="is">is</span> <span word="dishonest">dishonest</span>, <span word="unethical">unethical</span> <span word="and">and</span> <span word="just">just</span> <span word="wrong">wrong</span>.</p><p><span word="There">There</span>'<span word="s">s</span> <span word="really">really</span> <span word="no">no</span> <span word="appetizing">appetizing</span> <span word="way">way</span> <span word="of">of</span> <span word="putting">putting</span> <span word="it">it</span>.</p><p><span word="All">All</span> <span word="right">right</span>, <span word="here">here</span> <span word="are">are</span> <span word="media">media</span> <span word="examples">examples</span> <span word="of">of</span> <span word="bait">bait</span> <span word="and">and</span> <span word="switch">switch</span> - <span word="showing">showing</span> <span word="one">one</span> <span word="thing">thing</span> <span word="enticing">enticing</span> (<span word="bait">bait</span>) <span word="and">and</span> <span word="replacing">replacing</span> <span word="it">it</span> <span word="with">with</span> <span word="another">another</span> (<span word="switch">switch</span>):</p>
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