联合利华将在美容护肤产品中弃用“美白”等字眼
<p>自从乔治·弗洛伊德事件后，反种族主义情绪在全球日益高涨。继强生宣布停售美白产品后，联合利华也宣布，公司旗下的护肤品牌<span word="Fair">Fair</span> & <span word="Lovely">Lovely</span>将改名，并将在今后的所有美容护肤产品中弃用“美白”等字眼。</p><p> <span word="The">The</span> <span word="logo">logo</span> <span word="of">of</span> <span word="Unilever">Unilever</span> <span word="is">is</span> <span word="seen">seen</span> <span word="at">at</span> <span word="the">the</span> <span word="headquarters">headquarters</span> <span word="in">in</span> <span word="Rotterdam">Rotterdam</span>, <span word="Netherlands">Netherlands</span> <span word="August">August</span> 21, 2018. <span word="REUTERS">REUTERS</span>/<span word="Piroschka">Piroschka</span> <span word="van">van</span> <span word="de">de</span> <span word="Wouw">Wouw</span></p><p><span word="Unilever">Unilever</span> <span word="says">says</span> <span word="it">it</span> <span word="is">is</span> <span word="dropping">dropping</span> <span word="terms">terms</span> <span word="like">like</span> “<span word="whitening">whitening</span>,” “<span word="lightening">lightening</span>” <span word="and">and</span> “<span word="fair">fair</span>” <span word="from">from</span> <span word="its">its</span> <span word="marketing">marketing</span> <span word="language">language</span> <span word="to">to</span> <span word="better">better</span> <span word="promote">promote</span> <span word="racial">racial</span> <span word="inclusivity">inclusivity</span> <span word="in">in</span> <span word="the">the</span> <span word="beauty">beauty</span> <span word="industry">industry</span>. <span word="As">As</span> <span word="part">part</span> <span word="of">of</span> <span word="the">the</span> <span word="push">push</span>, <span word="the">the</span> <span word="consumer">consumer</span> <span word="products">products</span> <span word="giant">giant</span> <span word="will">will</span> <span word="rename">rename</span> <span word="its">its</span> <span word="Fair">Fair</span> & <span word="Lovely">Lovely</span> <span word="product">product</span> <span word="range">range</span>.</p><p>消费品巨头联合利华称，为了在美容产业中增进种族包容性，集团将在营销语言中弃用“美白”、“亮肤”和“白皙”等字眼，并将重新命名美容产品系列<span word="Fair">Fair</span> & <span word="Lovely">Lovely</span><span word="Calls">Calls</span> <span word="to">to</span> <span word="rebrand">rebrand</span> <span word="products">products</span> <span word="and">and</span> <span word="logos">logos</span> <span word="with">with</span> <span word="problematic">problematic</span> <span word="histories">histories</span> <span word="and">and</span> <span word="racist">racist</span> <span word="connotations">connotations</span> <span word="have">have</span> <span word="swept">swept</span> <span word="the">the</span> <span word="globe">globe</span> <span word="following">following</span> <span word="the">the</span> <span word="Memorial">Memorial</span> <span word="Day">Day</span> <span word="death">death</span> <span word="of">of</span> <span word="George">George</span> <span word="Floyd">Floyd</span> <span word="in">in</span> <span word="police">police</span> <span word="custody">custody</span>.</p><p>在乔治·弗洛伊德在美国阵亡将士纪念日被警方羁押时丧生后，全球各地掀起了呼吁为带有历史问题和种族主义暗示的产品和标识重新命名的风潮。</p><p><span word="In">In</span> <span word="order">order</span> <span word="to">to</span> <span word="celebrate">celebrate</span> <span word="a">a</span> “<span word="more">more</span> <span word="inclusive">inclusive</span> <span word="vision">vision</span> <span word="of">of</span> <span word="beauty">beauty</span>,” <span word="Unilever">Unilever</span> <span word="announced">announced</span> <span word="on">on</span> <span word="Thursday">Thursday</span> <span word="that">that</span> <span word="the">the</span> <span word="company">company</span> <span word="will">will</span> <span word="no">no</span> <span word="longer">longer</span> <span word="be">be</span> <span word="using">using</span> <span word="the">the</span> <span word="words">words</span> “<span word="white">white</span>/<span word="whitening">whitening</span>,” “<span word="light">light</span>/<span word="lightening">lightening</span>” <span word="and">and</span> “<span word="fair">fair</span>/<span word="fairness">fairness</span>” <span word="across">across</span> <span word="its">its</span> <span word="Beauty">Beauty</span> <span word="and">and</span> <span word="Personal">Personal</span> <span word="Care">Care</span> <span word="portfolio">portfolio</span> <span word="of">of</span> <span word="brands">brands</span>.</p>
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