“高冷”故宫的萌系路线[1]
<p>这是一个拼创意的时代。为了让更多人了解其丰富的文化遗产，北京故宫也是蛮拼的，不仅为自己设计了吉祥物，还开起了网店，走上卖萌路线，文化创意产品层出不穷，连故宫掌门人单霁翔也说“脑洞大开”。 今天，就让我们来盘点一下故宫的创意和“脑洞”。</p><p>-关键词-</p><p>文创产品：<span word="Creative">Creative</span> <span word="Cultural">Cultural</span> <span word="Products">Products</span></p><p><span word="The">The</span> <span word="Palace">Palace</span> <span word="Museum">Museum</span> <span word="has">has</span> <span word="been">been</span> <span word="making">making</span> <span word="efforts">efforts</span> <span word="to">to</span> <span word="change">change</span> <span word="its">its</span> <span word="solemn">solemn</span> <span word="and">and</span> <span word="dull">dull</span> <span word="image">image</span>. <span word="One">One</span> <span word="of">of</span> <span word="its">its</span> <span word="initiatives">initiatives</span> <span word="is">is</span> <span word="new">new</span> <span word="souvenirs">souvenirs</span> <span word="that">that</span> <span word="are">are</span> <span word="fun">fun</span> <span word="and">and</span> <span word="cute">cute</span>, <span word="and">and</span> <span word="marry">marry</span> <span word="historical">historical</span> <span word="minutiae">minutiae</span> <span word="with">with</span> <span word="modern">modern</span> <span word="sensibilities">sensibilities</span> <span word="and">and</span> <span word="technologies">technologies</span>. <span word="The">The</span> <span word="creative">creative</span> <span word="cultural">cultural</span> <span word="products">products</span>, <span word="which">which</span> <span word="are">are</span> <span word="sold">sold</span> <span word="through">through</span> <span word="the">the</span> <span word="museum">museum</span>'<span word="s">s</span> <span word="Taobao">Taobao</span> <span word="store">store</span>, <span word="have">have</span> <span word="become">become</span> <span word="a">a</span> <span word="big">big</span> <span word="hit">hit</span> <span word="with">with</span> <span word="netizens">netizens</span>. <span word="To">To</span> <span word="name">name</span> <span word="just">just</span> <span word="a">a</span> <span word="few">few</span>:</p><p>故宫近来努力改变自己严肃沉闷的形象，其中一个举动便是开发一系列有趣可爱的纪念品，将历史文化的细枝末节与现代元素和科技融合起来。这类文化创意产品在故宫淘宝店开售以来，受到广大网友热捧。试举几例：</p><p>*<span word="Beaded">Beaded</span> <span word="earbuds">earbuds</span></p><p>朝珠耳机</p><p><span word="The">The</span> <span word="much">much</span>-<span word="talked">talked</span> <span word="about">about</span> <span word="beaded">beaded</span> <span word="earphones">earphones</span>, <span word="priced">priced</span> <span word="at">at</span> <span word="RMB">RMB</span>120, <span word="mimic">mimic</span> <span word="the">the</span> <span word="beads">beads</span> <span word="worn">worn</span> <span word="by">by</span> <span word="officials">officials</span> <span word="attending">attending</span> <span word="the">the</span> <span word="royal">royal</span> <span word="court">court</span> <span word="during">during</span> <span word="the">the</span> <span word="Qing">Qing</span> <span word="Dynasty">Dynasty</span> (1644-1911). <span word="A">A</span> <span word="netizen">netizen</span> <span word="said">said</span> <span word="wearing">wearing</span> <span word="it">it</span> <span word="while">while</span> <span word="working">working</span> <span word="gives">gives</span> <span word="the">the</span> <span word="illusion">illusion</span> <span word="that">that</span> <span word="you">you</span> <span word="yourself">yourself</span> <span word="are">are</span> <span word="an">an</span> <span word="emperor">emperor</span> <span word="reviewing">reviewing</span> <span word="files">files</span> <span word="submitted">submitted</span> <span word="by">by</span> <span word="subordinates">subordinates</span>.</p><p>这款朝珠耳机可谓赚足了口碑，标价在120元，其外观仿照清代官员上朝时佩戴的珠串。网友戏称，“戴上它听歌写东西的时候简直像是批奏折！”</p>
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