《后会无期》PK《小时代3》国产影片如何抢占暑期档？
<p>作家韩寒出席其自编自导的电影处女作《后会无期》在北京的推广活动。</p><p><span word="As">As</span> <span word="the">the</span> <span word="competition">competition</span> <span word="for">for</span> <span word="summer">summer</span> <span word="box">box</span>-<span word="office">office</span> <span word="dominance">dominance</span> <span word="heats">heats</span> <span word="up">up</span>, <span word="Wang">Wang</span> <span word="Kaihao">Kaihao</span> <span word="looks">looks</span> <span word="at">at</span> <span word="the">the</span> <span word="innovative">innovative</span> <span word="online">online</span> <span word="marketing">marketing</span> <span word="techniques">techniques</span> <span word="being">being</span> <span word="used">used</span> <span word="by">by</span> <span word="domestic">domestic</span> <span word="filmmakers">filmmakers</span>.</p><p><span word="In">In</span> <span word="recent">recent</span> <span word="months">months</span> <span word="a">a</span> <span word="catchy">catchy</span> <span word="song">song</span>, <span word="A">A</span> <span word="Little">Little</span> <span word="Apple">Apple</span>, <span word="has">has</span> <span word="gone">gone</span> <span word="viral">viral</span> <span word="in">in</span> <span word="Chinese">Chinese</span> <span word="cyberspace">cyberspace</span>. <span word="It">It</span> <span word="has">has</span> <span word="become">become</span> <span word="such">such</span> <span word="a">a</span> <span word="cult">cult</span> <span word="hit">hit</span> <span word="that">that</span> <span word="it">it</span> <span word="has">has</span> <span word="even">even</span> <span word="inspired">inspired</span> <span word="square">square</span>-<span word="dancing">dancing</span> <span word="troupes">troupes</span> <span word="to">to</span> <span word="mimic">mimic</span> <span word="its">its</span> <span word="music">music</span> <span word="video">video</span>. <span word="But">But</span> <span word="what">what</span> <span word="its">its</span> <span word="millions">millions</span> <span word="of">of</span> <span word="fans">fans</span> <span word="did">did</span> <span word="not">not</span> <span word="realize">realize</span> <span word="as">as</span> <span word="they">they</span> <span word="bopped">bopped</span> <span word="along">along</span> <span word="to">to</span> <span word="the">the</span> <span word="catchy">catchy</span> <span word="tune">tune</span>, <span word="is">is</span> <span word="that">that</span> <span word="they">they</span> <span word="were">were</span> <span word="actually">actually</span> <span word="taking">taking</span> <span word="part">part</span> <span word="in">in</span> <span word="an">an</span> <span word="unusual">unusual</span> <span word="campaign">campaign</span> <span word="for">for</span> <span word="a">a</span> <span word="movie">movie</span> <span word="that">that</span> <span word="they">they</span> <span word="had">had</span> <span word="probably">probably</span> <span word="never">never</span> <span word="heard">heard</span> <span word="of">of</span>.</p><p><span word="When">When</span> <span word="Old">Old</span> <span word="Boys">Boys</span>: <span word="The">The</span> <span word="Way">Way</span> <span word="of">of</span> <span word="the">the</span> <span word="Dragon">Dragon</span>, <span word="an">an</span> <span word="adventure">adventure</span> <span word="comedy">comedy</span> <span word="featuring">featuring</span> <span word="the">the</span> <span word="song">song</span>, <span word="was">was</span> <span word="released">released</span> <span word="on">on</span> <span word="July">July</span> 10, <span word="the">the</span> <span word="unusual">unusual</span> <span word="publicity">publicity</span> <span word="strategy">strategy</span> <span word="was">was</span> <span word="applauded">applauded</span>.</p><p><span word="With">With</span> <span word="the">the</span> <span word="song">song</span> <span word="having">having</span> <span word="become">become</span> <span word="an">an</span> <span word="enormous">enormous</span> <span word="hit">hit</span>, <span word="many">many</span> <span word="people">people</span> <span word="who">who</span> <span word="did">did</span> <span word="not">not</span> <span word="plan">plan</span> <span word="to">to</span> <span word="watch">watch</span> <span word="the">the</span> <span word="film">film</span> <span word="will">will</span> <span word="probably">probably</span> <span word="now">now</span> <span word="flock">flock</span> <span word="to">to</span> <span word="cinemas">cinemas</span> <span word="out">out</span> <span word="of">of</span> <span word="curiosity">curiosity</span>.</p><p><span word="This">This</span> <span word="summer">summer</span>, <span word="many">many</span> <span word="domestic">domestic</span> <span word="films">films</span> <span word="have">have</span> <span word="fallen">fallen</span> <span word="short">short</span> <span word="of">of</span> <span word="expectation">expectation</span>, <span word="and">and</span> <span word="filmmakers">filmmakers</span> <span word="have">have</span> <span word="turned">turned</span> <span word="to">to</span> <span word="online">online</span> <span word="marketing">marketing</span> <span word="in">in</span> <span word="an">an</span> <span word="attempt">attempt</span> <span word="to">to</span> <span word="stay">stay</span> <span word="ahead">ahead</span> <span word="of">of</span> <span word="the">the</span> <span word="competition">competition</span> <span word="posed">posed</span> <span word="by">by</span> <span word="their">their</span> <span word="more">more</span> <span word="critically">critically</span> <span word="acclaimed">acclaimed</span> <span word="foreign">foreign</span> <span word="rivals">rivals</span>.</p><p><span word="According">According</span> <span word="to">to</span> <span word="statistics">statistics</span> <span word="from">from</span> <span word="the">the</span> <span word="State">State</span> <span word="Administration">Administration</span> <span word="of">of</span> <span word="Press">Press</span>, <span word="Publication">Publication</span>, <span word="Radio">Radio</span>, <span word="Film">Film</span> <span word="and">and</span> <span word="Television">Television</span>, <span word="the">the</span> <span word="country">country</span>'<span word="s">s</span> <span word="overall">overall</span> <span word="box">box</span>-<span word="office">office</span> <span word="income">income</span> <span word="in">in</span> <span word="the">the</span> <span word="first">first</span> <span word="half">half</span> <span word="of">of</span> <span word="this">this</span> <span word="year">year</span> <span word="was">was</span> 13.74 <span word="billion">billion</span> <span word="yuan">yuan</span> ($2.22 <span word="billion">billion</span>), <span word="including">including</span> 6.63 <span word="billion">billion</span> <span word="yuan">yuan</span> <span word="from">from</span> <span word="domestic">domestic</span> <span word="films">films</span>.</p>
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