奥斯卡红毯：一场高级定制品牌之间的较量[1]
<p><span word="See">See</span> <span word="photo">photo</span>: <span word="Jennifer">Jennifer</span> <span word="Lawrence">Lawrence</span> <span word="tripped">tripped</span> <span word="on">on</span> <span word="Oscar">Oscar</span> <span word="Awards">Awards</span> <span word="Ceremony">Ceremony</span></p><p><span word="When">When</span> <span word="Jennifer">Jennifer</span> <span word="Lawrence">Lawrence</span> <span word="tripped">tripped</span> <span word="on">on</span> <span word="her">her</span> <span word="way">way</span> <span word="to">to</span> <span word="accept">accept</span> <span word="her">her</span> <span word="best">best</span> <span word="actress">actress</span> <span word="Oscar">Oscar</span> <span word="last">last</span> <span word="year">year</span>, <span word="her">her</span> <span word="blush">blush</span> <span word="pink">pink</span> <span word="princess">princess</span>-<span word="like">like</span> <span word="Dior">Dior</span> <span word="Haute">Haute</span> <span word="Couture">Couture</span> <span word="gown">gown</span> <span word="was">was</span> <span word="captured">captured</span> <span word="in">in</span> <span word="all">all</span> <span word="its">its</span> <span word="glory">glory</span> <span word="as">as</span> <span word="the">the</span> <span word="unscripted">unscripted</span> <span word="moment">moment</span> <span word="made">made</span> <span word="ripples">ripples</span> <span word="around">around</span> <span word="the">the</span> <span word="world">world</span>.</p><p><span word="That">That</span> <span word="bonus">bonus</span> <span word="air">air</span>-<span word="time">time</span> <span word="for">for</span> <span word="a">a</span> <span word="single">single</span> <span word="dress">dress</span> <span word="at">at</span> <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="world">world</span>'<span word="s">s</span> <span word="premier">premier</span> <span word="global">global</span> <span word="events">events</span> <span word="is">is</span> <span word="priceless">priceless</span> <span word="for">for</span> <span word="the">the</span> <span word="likes">likes</span> <span word="of">of</span> <span word="Dior">Dior</span>, <span word="one">one</span> <span word="of">of</span> <span word="the">the</span> <span word="strongest">strongest</span> <span word="fashion">fashion</span> <span word="houses">houses</span> <span word="in">in</span> <span word="the">the</span> <span word="cutthroat">cutthroat</span> <span word="marketplace">marketplace</span> <span word="that">that</span> <span word="the">the</span> <span word="Oscars">Oscars</span> <span word="red">red</span> <span word="carpet">carpet</span> <span word="is">is</span> <span word="today">today</span>.</p><p><span word="Success">Success</span> <span word="on">on</span> <span word="the">the</span> <span word="red">red</span> <span word="carpet">carpet</span> <span word="can">can</span> <span word="buy">buy</span> <span word="cachet">cachet</span> <span word="that">that</span> <span word="no">no</span> <span word="advertising">advertising</span> <span word="can">can</span> - <span word="both">both</span> <span word="for">for</span> <span word="designers">designers</span> <span word="and">and</span> <span word="stars">stars</span> - <span word="and">and</span> <span word="profits">profits</span> <span word="for">for</span> <span word="luxury">luxury</span> <span word="brands">brands</span> <span word="for">for</span> <span word="years">years</span> <span word="to">to</span> <span word="come">come</span>. <span word="With">With</span> <span word="stakes">stakes</span> <span word="that">that</span> <span word="high">high</span>, <span word="the">the</span> <span word="more">more</span> <span word="established">established</span> <span word="houses">houses</span> <span word="are">are</span> <span word="raising">raising</span> <span word="their">their</span> <span word="game">game</span> <span word="and">and</span> <span word="leaving">leaving</span> <span word="little">little</span> <span word="room">room</span> <span word="for">for</span> <span word="newcomers">newcomers</span> <span word="to">to</span> <span word="make">make</span> <span word="a">a</span> <span word="splash">splash</span>, <span word="like">like</span> <span word="they">they</span> <span word="might">might</span> <span word="have">have</span> <span word="a">a</span> <span word="decade">decade</span> <span word="ago">ago</span>.</p><p><span word="The">The</span> <span word="red">red</span> <span word="carpet">carpet</span>, <span word="which">which</span> <span word="will">will</span> <span word="be">be</span> <span word="televised">televised</span> <span word="live">live</span> <span word="before">before</span> <span word="the">the</span> <span word="March">March</span> 2 <span word="Academy">Academy</span> <span word="Awards">Awards</span> <span word="ceremony">ceremony</span>, <span word="presents">presents</span> "<span word="a">a</span> <span word="great">great</span> <span word="and">and</span> <span word="free">free</span> <span word="opportunity">opportunity</span>" <span word="for">for</span> <span word="a">a</span> <span word="designer">designer</span> <span word="to">to</span> <span word="reach">reach</span> <span word="an">an</span> <span word="audience">audience</span> <span word="that">that</span> <span word="expands">expands</span> <span word="beyond">beyond</span> <span word="the">the</span> <span word="fashion">fashion</span> <span word="set">set</span>, <span word="said">said</span> <span word="Ariel">Ariel</span> <span word="Foxman">Foxman</span>, <span word="editor">editor</span> <span word="of">of</span> <span word="fashion">fashion</span> <span word="magazine">magazine</span> <span word="InStyle">InStyle</span>.</p><p>"<span word="It">It</span>'<span word="s">s</span> <span word="free">free</span> <span word="marketing">marketing</span>," <span word="Foxman">Foxman</span> <span word="said">said</span>. "<span word="Advertising">Advertising</span> <span word="dollars">dollars</span> <span word="are">are</span> <span word="so">so</span> <span word="expensive">expensive</span>, <span word="and">and</span> <span word="marketing">marketing</span> <span word="budgets">budgets</span> <span word="are">are</span> <span word="so">so</span> <span word="fractured">fractured</span> <span word="these">these</span> <span word="days">days</span> <span word="with">with</span> <span word="social">social</span> <span word="media">media</span>, <span word="digital">digital</span> <span word="media">media</span>, <span word="print">print</span> <span word="media">media</span> <span word="and">and</span> <span word="television">television</span> <span word="media">media</span>, <span word="so">so</span> <span word="it">it</span>'<span word="s">s</span> <span word="more">more</span> <span word="valuable">valuable</span> <span word="than">than</span> <span word="ever">ever</span>."</p><p><span word="One">One</span> <span word="way">way</span> <span word="of">of</span> <span word="estimating">estimating</span> <span word="the">the</span> <span word="monetary">monetary</span> <span word="benefits">benefits</span> <span word="of">of</span> <span word="having">having</span> <span word="a">a</span> <span word="standout">standout</span> <span word="dress">dress</span> <span word="on">on</span> <span word="the">the</span> <span word="red">red</span> <span word="carpet">carpet</span> <span word="is">is</span> <span word="to">to</span> <span word="compare">compare</span> <span word="how">how</span> <span word="much">much</span> <span word="a">a</span> <span word="brand">brand</span> <span word="would">would</span> <span word="otherwise">otherwise</span> <span word="spend">spend</span> <span word="on">on</span> <span word="commercial">commercial</span> <span word="advertising">advertising</span> <span word="during">during</span> <span word="the">the</span> <span word="same">same</span> <span word="time">time</span>, <span word="said">said</span> <span word="Milton">Milton</span> <span word="Pedraza">Pedraza</span>, <span word="chief">chief</span> <span word="executive">executive</span> <span word="officer">officer</span> <span word="of">of</span> <span word="the">the</span> <span word="Luxury">Luxury</span> <span word="Group">Group</span> <span word="Institute">Institute</span>, <span word="a">a</span> <span word="consulting">consulting</span> <span word="firm">firm</span>.</p>
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