中国电影的国际化战略
<p></p><p><span word="Chinese">Chinese</span> <span word="filmmakers">filmmakers</span> <span word="are">are</span> <span word="walking">walking</span> <span word="a">a</span> <span word="tightrope">tightrope</span> <span word="between">between</span> <span word="localization">localization</span> <span word="and">and</span> <span word="globalization">globalization</span>. <span word="Finding">Finding</span> <span word="a">a</span> <span word="happy">happy</span> <span word="medium">medium</span> <span word="is">is</span> <span word="surprisingly">surprisingly</span> <span word="like">like</span> <span word="cooking">cooking</span> <span word="fish">fish</span>, <span word="Raymond">Raymond</span> <span word="Zhou">Zhou</span> <span word="learns">learns</span>.</p><p><span word="As">As</span> <span word="China">China</span>'<span word="s">s</span> <span word="film">film</span> <span word="industry">industry</span> <span word="rockets">rockets</span> <span word="into">into</span> <span word="the">the</span> <span word="stratosphere">stratosphere</span> <span word="of">of</span> <span word="amazing">amazing</span> <span word="box">box</span>-<span word="office">office</span> <span word="returns">returns</span>, <span word="the">the</span> <span word="international">international</span> <span word="market">market</span> <span word="becomes">becomes</span> <span word="increasingly">increasingly</span> <span word="enticing">enticing</span>. <span word="Yet">Yet</span>, <span word="only">only</span> <span word="a">a</span> <span word="fraction">fraction</span> <span word="of">of</span> <span word="its">its</span> <span word="revenues">revenues</span> <span word="come">come</span> <span word="from">from</span> <span word="outside">outside</span> <span word="China">China</span>, <span word="and">and</span> <span word="even">even</span> <span word="that">that</span> <span word="is">is</span> <span word="often">often</span> <span word="the">the</span> <span word="result">result</span> <span word="of">of</span> <span word="counting">counting</span> <span word="in">in</span> <span word="the">the</span> <span word="foreign">foreign</span> <span word="receipts">receipts</span> <span word="of">of</span> <span word="co">co</span>-<span word="productions">productions</span>, <span word="which">which</span> <span word="technically">technically</span> <span word="do">do</span> <span word="not">not</span> <span word="go">go</span> <span word="to">to</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="pocket">pocket</span>. <span word="Chinese">Chinese</span> <span word="film">film</span> <span word="companies">companies</span>, <span word="however">however</span>, <span word="are">are</span> <span word="moving">moving</span> <span word="up">up</span> <span word="the">the</span> <span word="learning">learning</span> <span word="curve">curve</span>. <span word="At">At</span> <span word="a">a</span> <span word="Beijing">Beijing</span> <span word="International">International</span> <span word="Film">Film</span> <span word="Festival">Festival</span> <span word="forum">forum</span>, <span word="CEO">CEO</span> <span word="of">of</span> <span word="Bona">Bona</span> <span word="Film">Film</span> <span word="Group">Group</span> <span word="Ltd">Ltd</span> <span word="Yu">Yu</span> <span word="Dong">Dong</span> <span word="maps">maps</span> <span word="out">out</span> <span word="three">three</span> <span word="stages">stages</span> <span word="that">that</span> <span word="Chinese">Chinese</span> <span word="films">films</span> <span word="have">have</span> <span word="to">to</span> <span word="take">take</span> <span word="to">to</span> <span word="launch">launch</span> <span word="a">a</span> <span word="global">global</span> <span word="entry">entry</span>.</p><p>"<span word="None">None</span> <span word="of">of</span> <span word="the">the</span> <span word="steps">steps</span> <span word="can">can</span> <span word="be">be</span> <span word="skipped">skipped</span>," <span word="he">he</span> <span word="emphasizes">emphasizes</span>.</p><p><span word="The">The</span> <span word="first">first</span> <span word="stage">stage</span>, <span word="according">according</span> <span word="to">to</span> <span word="Yu">Yu</span>, <span word="is">is</span> <span word="what">what</span> <span word="he">he</span> <span word="jokingly">jokingly</span> <span word="calls">calls</span> "<span word="dumping">dumping</span>". <span word="Movies">Movies</span> <span word="are">are</span> <span word="bundled">bundled</span> <span word="together">together</span> <span word="and">and</span> <span word="sold">sold</span> <span word="to">to</span> <span word="foreign">foreign</span> <span word="television">television</span> <span word="stations">stations</span>, <span word="video">video</span> <span word="websites">websites</span> <span word="and">and</span>, <span word="in">in</span> <span word="the">the</span> <span word="old">old</span> <span word="days">days</span>, <span word="video">video</span> <span word="distributors">distributors</span>. <span word="The">The</span> <span word="Chinese">Chinese</span> <span word="companies">companies</span> <span word="receive">receive</span> <span word="a">a</span> <span word="pittance">pittance</span>, <span word="e">e</span>.<span word="g">g</span>. $20,000 <span word="for">for</span> 10 <span word="movies">movies</span>, <span word="or">or</span> <span word="a">a</span> <span word="mere">mere</span> $100,000 <span word="for">for</span> <span word="the">the</span> <span word="whole">whole</span> <span word="year">year</span>'<span word="s">s</span> <span word="inventory">inventory</span>. "<span word="There">There</span> <span word="is">is</span> <span word="little">little</span> <span word="room">room</span> <span word="for">for</span> <span word="price">price</span> <span word="negotiation">negotiation</span>. <span word="If">If</span> <span word="you">you</span> <span word="don">don</span>'<span word="t">t</span> <span word="use">use</span> <span word="the">the</span> <span word="low">low</span>-<span word="price">price</span> <span word="strategy">strategy</span>, <span word="they">they</span>'<span word="ll">ll</span> <span word="go">go</span> <span word="buy">buy</span> <span word="Korean">Korean</span> <span word="or">or</span> <span word="Japanese">Japanese</span> <span word="movies">movies</span> <span word="instead">instead</span>," <span word="he">he</span> <span word="says">says</span>. "<span word="You">You</span> <span word="have">have</span> <span word="to">to</span> <span word="remember">remember</span> <span word="there">there</span> <span word="are">are</span> <span word="some">some</span> 5,000 <span word="movies">movies</span> <span word="produced">produced</span> <span word="annually">annually</span> <span word="throughout">throughout</span> <span word="the">the</span> <span word="world">world</span>. <span word="China">China</span> <span word="accounts">accounts</span> <span word="for">for</span> <span word="roughly">roughly</span> 10 <span word="percent">percent</span>, <span word="the">the</span> <span word="US">US</span> 10 <span word="percent">percent</span>, <span word="India">India</span> <span word="more">more</span> <span word="than">than</span> 20 <span word="percent">percent</span>. <span word="And">And</span> <span word="I">I</span>'<span word="m">m</span> <span word="not">not</span> <span word="counting">counting</span> <span word="the">the</span> 100-<span word="some">some</span> <span word="pornography">pornography</span> <span word="films">films</span> <span word="from">from</span> <span word="Japan">Japan</span>."</p>
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