商品价格以 .99结尾，让你觉得价格更低
<p><span word="The">The</span> <span word="Reason">Reason</span> <span word="So">So</span> <span word="Many">Many</span> <span word="Prices">Prices</span> <span word="End">End</span> <span word="in">in</span> .99</p><p>为什么商品价格都以”.99”结尾</p><p><span word="With">With</span> <span word="chip">chip</span> <span word="readers">readers</span>, <span word="auto">auto</span>-<span word="reload">reload</span> <span word="apps">apps</span>, <span word="and">and</span> <span word="one">one</span>-<span word="click">click</span> <span word="online">online</span> <span word="purchasing">purchasing</span>, <span word="it">it</span>'<span word="s">s</span> <span word="only">only</span> <span word="too">too</span> <span word="easy">easy</span> <span word="to">to</span> <span word="buy">buy</span> <span word="something">something</span> <span word="without">without</span> <span word="fully">fully</span> <span word="registering">registering</span> <span word="how">how</span> <span word="much">much</span> <span word="it">it</span> <span word="costs">costs</span>. <span word="That">That</span> <span word="said">said</span>, <span word="even">even</span> <span word="if">if</span> <span word="you">you</span>'<span word="re">re</span> <span word="not">not</span> <span word="counting">counting</span> <span word="out">out</span> <span word="nickels">nickels</span> <span word="and">and</span> <span word="dimes">dimes</span> <span word="for">for</span> <span word="the">the</span> <span word="cashier">cashier</span> <span word="these">these</span> <span word="days">days</span>, <span word="you">you</span>'<span word="ve">ve</span> <span word="probably">probably</span> <span word="still">still</span> <span word="noticed">noticed</span> <span word="how">how</span> <span word="often">often</span> <span word="prices">prices</span> <span word="end">end</span> <span word="in">in</span> .99.</p><p>随着芯片阅读器、自动加载<span word="APP">APP</span>和一键在线购买的诞生，人们很容易就能买到东西，而不需要完全记录到它的价格。也就是说，即使如今你不用数五分和一角的硬币给收银员，你可能仍会注意到价格经常以”.99”结尾。</p><p><span word="Maybe">Maybe</span> <span word="you">you</span> <span word="assumed">assumed</span> <span word="it">it</span> <span word="had">had</span> <span word="something">something</span> <span word="to">to</span> <span word="do">do</span> <span word="with">with</span> <span word="tax">tax</span> <span word="laws">laws</span>, <span word="or">or</span> <span word="else">else</span> <span word="it">it</span> <span word="was">was</span> <span word="a">a</span> <span word="leftover">leftover</span> <span word="practice">practice</span> <span word="from">from</span> <span word="decades">decades</span> <span word="ago">ago</span>, <span word="when">when</span> <span word="things">things</span> <span word="cost">cost</span> <span word="less">less</span> <span word="and">and</span> <span word="pennies">pennies</span> <span word="mattered">mattered</span> <span word="more">more</span>. <span word="In">In</span> <span word="fact">fact</span>, <span word="it">it</span>'<span word="s">s</span> <span word="actually">actually</span> <span word="a">a</span> <span word="clever">clever</span> <span word="psychological">psychological</span> <span word="tool">tool</span> <span word="that">that</span> <span word="tricks">tricks</span> <span word="your">your</span> <span word="brain">brain</span> <span word="into">into</span> <span word="thinking">thinking</span> <span word="the">the</span> <span word="price">price</span> <span word="of">of</span> <span word="an">an</span> <span word="item">item</span> <span word="is">is</span> <span word="lower">lower</span>.</p><p>也许你认为这与税法有关，或者这是几十年前留下的传统，那时东西更便宜，几分钱也显得很重要。事实上，它是一种巧妙的心理工具，让你的大脑认为一件商品的价格更低。</p><p>“<span word="Because">Because</span> <span word="we">we</span> <span word="read">read</span> <span word="from">from</span> <span word="left">left</span> <span word="to">to</span> <span word="right">right</span>, <span word="we">we</span> <span word="pay">pay</span> <span word="less">less</span> <span word="attention">attention</span> <span word="to">to</span> <span word="the">the</span> <span word="end">end</span> <span word="of">of</span> <span word="the">the</span> <span word="number">number</span> <span word="versus">versus</span> <span word="the">the</span> <span word="beginning">beginning</span>,” <span word="DealNews">DealNews</span>.<span word="com">com</span> <span word="consumer">consumer</span> <span word="analyst">analyst</span> <span word="Julie">Julie</span> <span word="Ramhold">Ramhold</span> <span word="told">told</span> <span word="Reader">Reader</span>'<span word="s">s</span> <span word="Digest">Digest</span>. <span word="So">So</span>, <span word="for">for</span> <span word="example">example</span>, <span word="your">your</span> <span word="mind">mind</span> <span word="will">will</span> <span word="interpret">interpret</span> $9.99 <span word="as">as</span> $9, <span word="though">though</span> <span word="it">it</span>'<span word="s">s</span> <span word="obviously">obviously</span> <span word="much">much</span> <span word="closer">closer</span> <span word="to">to</span> $10.</p>
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