Airbnb砸了巨款，成了奥运合作伙伴，想让运动员做网红？
<p><span word="The">The</span> <span word="International">International</span> <span word="Olympic">Olympic</span> <span word="Committee">Committee</span> <span word="is">is</span> <span word="encouraging">encouraging</span> <span word="current">current</span> <span word="and">and</span> <span word="former">former</span> <span word="Olympic">Olympic</span> <span word="athletes">athletes</span> <span word="to">to</span> <span word="sell">sell</span> <span word="personal">personal</span> <span word="experiences">experiences</span> <span word="and">and</span> <span word="access">access</span> <span word="to">to</span> <span word="their">their</span> <span word="training">training</span> <span word="regimes">regimes</span> <span word="to">to</span> <span word="fans">fans</span> <span word="via">via</span> <span word="Airbnb">Airbnb</span>.</p><p>国际奥委会正鼓励现役和退役奥运运动员通过<span word="Airbnb">Airbnb</span>向粉丝推销个人经历以及自己的训练方式。</p><p><span word="At">At</span> <span word="a">a</span> <span word="press">press</span> <span word="conference">conference</span> <span word="in">in</span> <span word="London">London</span> <span word="to">to</span> <span word="announce">announce</span> <span word="Airbnb">Airbnb</span>’<span word="s">s</span> $500<span word="m">m</span> (£380<span word="m">m</span>) <span word="sponsorship">sponsorship</span> <span word="of">of</span> <span word="the">the</span> <span word="next">next</span> <span word="five">five</span> <span word="Olympics">Olympics</span>, <span word="the">the</span> <span word="IOC">IOC</span> <span word="president">president</span>, <span word="Thomas">Thomas</span> <span word="Bach">Bach</span> <span word="said">said</span>: “<span word="From">From</span> <span word="this">this</span> <span word="partnership">partnership</span> <span word="there">there</span> <span word="will">will</span> <span word="also">also</span> <span word="be">be</span> <span word="direct">direct</span> <span word="benefit">benefit</span> <span word="for">for</span> <span word="athletes">athletes</span>.”</p><p>国际奥委会主席托马斯·巴赫在伦敦举行的资讯发布会上宣布，<span word="Airbnb">Airbnb</span>将为接下来的五届奥运会提供5亿美元（合3.8亿英镑）的赞助。他还表示：“这项合作也将为运动员带来直接收益。”</p><p><span word="He">He</span> <span word="said">said</span>: “<span word="With">With</span> <span word="Airbnb">Airbnb</span>’<span word="s">s</span> <span word="support">support</span> <span word="we">we</span> <span word="will">will</span> <span word="develop">develop</span> <span word="new">new</span> <span word="opportunities">opportunities</span> <span word="for">for</span> <span word="athletes">athletes</span> <span word="around">around</span> <span word="the">the</span> <span word="world">world</span> <span word="to">to</span> <span word="develop">develop</span> <span word="their">their</span> <span word="own">own</span> <span word="direct">direct</span> <span word="revenue">revenue</span> <span word="streams">streams</span> <span word="through">through</span> <span word="the">the</span> <span word="promotion">promotion</span> <span word="of">of</span> <span word="physical">physical</span> <span word="activity">activity</span> <span word="and">and</span> <span word="the">the</span> <span word="Olympic">Olympic</span> <span word="values">values</span>.”</p><p>他说：“在<span word="Airbnb">Airbnb</span>的支持下，通过体育活动的推广以及奥林匹克价值观的传播，我们将为世界各地的运动员提供增加个人直接收入来源的新机遇。”</p><p><span word="The">The</span> <span word="Olympian">Olympian</span> <span word="Experiences">Experiences</span> <span word="scheme">scheme</span> <span word="would">would</span> <span word="also">also</span> “<span word="enrich">enrich</span> <span word="the">the</span> <span word="Olympic">Olympic</span> <span word="experience">experience</span> <span word="of">of</span> <span word="the">the</span> <span word="spectator">spectator</span>”, <span word="Bach">Bach</span> <span word="said">said</span>.</p><p>巴赫表示，奥林匹克体验计划也将“丰富观众的奥运体验”。</p><p><span word="Stephanie">Stephanie</span> <span word="Reid">Reid</span>, <span word="a">a</span> <span word="British">British</span> <span word="long">long</span> <span word="jumper">jumper</span> <span word="who">who</span> <span word="won">won</span> <span word="silver">silver</span> <span word="medals">medals</span> <span word="at">at</span> <span word="the">the</span> 2017 <span word="and">and</span> 2016 <span word="Paralympic">Paralympic</span> <span word="Games">Games</span>, <span word="said">said</span> <span word="she">she</span> <span word="was">was</span> <span word="considering">considering</span> <span word="offering">offering</span> <span word="a">a</span> <span word="range">range</span> <span word="of">of</span> <span word="experiences">experiences</span> <span word="to">to</span> <span word="fans">fans</span> <span word="via">via</span> <span word="Airbnb">Airbnb</span>.</p>
页:
[1]