“千禧一代”正改变中国消费模式
<p>在2016天津夏季达沃斯论坛分论坛“中国的千禧一代”上，众多嘉宾围绕“中国的千禧一代”展开深入讨论。与会嘉宾认为，中国的“千禧一代”正在深刻改变中国的创意产业及消费习惯。</p><p>请看相关报道：</p><p>"<span word="The">The</span> <span word="millennials">millennials</span> <span word="are">are</span> <span word="a">a</span> <span word="very">very</span> <span word="different">different</span> <span word="generation">generation</span>. <span word="They">They</span> <span word="were">were</span> <span word="born">born</span> <span word="and">and</span> <span word="bred">bred</span> <span word="at">at</span> <span word="a">a</span> <span word="time">time</span> <span word="when">when</span> <span word="China">China</span>'<span word="s">s</span> <span word="economy">economy</span> <span word="and">and</span> <span word="wealth">wealth</span> <span word="were">were</span> <span word="growing">growing</span> <span word="rapidly">rapidly</span>, <span word="so">so</span> <span word="most">most</span> <span word="have">have</span> <span word="no">no</span> <span word="memory">memory</span> <span word="of">of</span> <span word="the">the</span> <span word="hunger">hunger</span> <span word="and">and</span> <span word="instability">instability</span> <span word="experienced">experienced</span> <span word="by">by</span> <span word="their">their</span> <span word="parents">parents</span>," <span word="said">said</span> <span word="Zhang">Zhang</span> <span word="Lifen">Lifen</span>, <span word="a">a</span> <span word="journalism">journalism</span> <span word="professor">professor</span> <span word="at">at</span> <span word="Shanghai">Shanghai</span>'<span word="s">s</span> <span word="Fudan">Fudan</span> <span word="University">University</span> <span word="and">and</span> <span word="former">former</span> <span word="editor">editor</span>-<span word="in">in</span>-<span word="chief">chief</span> <span word="at">at</span> <span word="FTChinese">FTChinese</span>.<span word="com">com</span>, <span word="at">at</span> <span word="a">a</span> <span word="meeting">meeting</span> <span word="at">at</span> <span word="the">the</span> <span word="World">World</span> <span word="Economic">Economic</span> <span word="Forum">Forum</span>, <span word="which">which</span> <span word="began">began</span> <span word="Sunday">Sunday</span>.</p><p>前<span word="FT">FT</span>中文网总编辑、复旦大学资讯学院教授张力奋说：“千禧一代是一个特殊的群体，他们出生和生长在中国经济和财富快速发展的时期，没有经历一个物质极其贫乏的年代，没有饥饿感。”</p><p>“千禧一代”（<span word="millennials">millennials</span>）指20世纪90年代初期出生，21世纪初期进入成人期的一代。这一词汇源于1991年威廉·施特劳斯和尼尔·豪出版的《<span word="Generations">Generations</span>》一书，陈述了他们的社会时代阶层理论，后被称为“施特劳斯-豪代际理论”。</p><p>波士顿咨询集团（<span word="Boston">Boston</span> <span word="Consulting">Consulting</span> <span word="Group">Group</span>）的数据显示，未来的消费增长（<span word="consumption">consumption</span> <span word="growth">growth</span>）中，有三分之二将由千禧一代贡献，他们的消费需求更加凸显个人偏好（<span word="individualized">individualized</span> <span word="preferences">preferences</span>）。</p>
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