腾讯和故宫联手开展“QQ表情”设计大赛[1]
<p>7月6日晚，腾讯与故宫博物院在故宫端门数字馆举办“腾讯<span word="NEXTIDEA">NEXTIDEA</span>×故宫”发布会，宣布开展长期合作。据故宫博物院院长单霁翔介绍，故宫博物院将开放一系列经典<span word="IP">IP</span>与“<span word="NEXTIDEA">NEXTIDEA</span>腾讯创新大赛”的两项赛事“表情设计”和“游戏创意”展开合作。据悉，表情设计大赛的合作，将以<span word="QQ">QQ</span>的“企鹅原创平台”为基础，开展故宫<span word="IP">IP</span>表情创意设计征集。</p><p><span word="A">A</span> <span word="creative">creative</span> <span word="product">product</span> <span word="released">released</span> <span word="by">by</span> <span word="Tencent">Tencent</span> <span word="and">and</span> <span word="Palace">Palace</span> <span word="Museum">Museum</span>. [<span word="Photo">Photo</span>/<span word="Weibo">Weibo</span> <span word="of">of</span> <span word="China">China</span> <span word="Daily">Daily</span>]</p><p>请看相关报道：</p><p><span word="Tencent">Tencent</span>, <span word="China">China</span>'<span word="s">s</span> <span word="internet">internet</span> <span word="giant">giant</span>, <span word="has">has</span> <span word="signed">signed</span> <span word="a">a</span> <span word="three">three</span>-<span word="year">year</span> <span word="deal">deal</span> <span word="with">with</span> <span word="the">the</span> <span word="Palace">Palace</span> <span word="Museum">Museum</span> <span word="to">to</span> <span word="promote">promote</span> <span word="traditional">traditional</span> <span word="Chinese">Chinese</span> <span word="culture">culture</span> <span word="through">through</span> <span word="the">the</span> <span word="creativity">creativity</span> <span word="of">of</span> <span word="today">today</span>'<span word="s">s</span> <span word="youth">youth</span>. <span word="The">The</span> <span word="two">two</span> <span word="will">will</span> <span word="work">work</span> <span word="on">on</span> <span word="emojis">emojis</span> <span word="on">on</span> <span word="QQ">QQ</span>, <span word="games">games</span>, <span word="animation">animation</span> <span word="and">and</span> <span word="literature">literature</span> <span word="based">based</span> <span word="on">on</span> <span word="traditional">traditional</span> <span word="cultural">cultural</span> <span word="stories">stories</span> <span word="in">in</span> <span word="China">China</span>.</p><p>中国网络巨头腾讯和故宫博物院签署了三年的协议，意在借助当代年轻人的创造性来发扬中国传统文化。双方将以中国传统文化故事为基础，就<span word="QQ">QQ</span>表情、游戏、动画和文学作品展开合作。</p><p>腾讯和故宫将合作开展<span word="QQ">QQ</span>表情设计大赛，<span word="QQ">QQ</span>表情的英文表达就是<span word="QQ">QQ</span> <span word="emoji">emoji</span>，<span word="emoji">emoji</span>是指“表情图标”，要注意和<span word="emoticon">emoticon</span>相区别。后者是<span word="emotion">emotion</span>与<span word="icon">icon</span>的合成词，意思是“表情符号”，比如表示高兴的符号:-）和不高兴的符号:-（。</p><p>近些年来，故宫一直在不遗余力地借助现代科技推广中国传统文化，除了与腾讯合作，故宫还开发了针对青年和儿童的应用和教育游戏(<span word="educational">educational</span> <span word="games">games</span>)，开始在网上售卖<span word="entrance">entrance</span> <span word="tickets">tickets</span>（门票），并在天猫上开了官方旗舰店（<span word="official">official</span> <span word="store">store</span>），推出了一系列故宫创意产品。</p>
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