“网络直播平台”治理
<p>今年4月18日，《北京网络直播行业自律公约》开始施行，5月，北京30多家网络直播平台，将迎来公约施行后的第一次执行情况的检查。公约要求的主播实名制、直播内容存储不少于15天、建立主播黑名单库等做法，已被部分业内人士视为网络直播行业的新一轮治理正在启动。</p><p>我们先来了解一下什么是网络直播：</p><p>网络视频直播（<span word="live">live</span> <span word="video">video</span> <span word="streaming">streaming</span>）是指人们可以通过网络收看到远端正在进行的现场音视频实况，比如赛事、会议、教学、手术等等。直播进行时，可以跟观众进行实时互动（<span word="live">live</span> <span word="interaction">interaction</span>），直播结束后，还可以随时为观众提供重播、点播服务（<span word="video">video</span> <span word="on">on</span> <span word="demand">demand</span>, <span word="VOD">VOD</span>），发挥直播内容的最大价值。</p><p>目前，网络直播最常见的内容有：在线游戏直播（<span word="online">online</span> <span word="games">games</span>）、娱乐活动直播（<span word="live">live</span> <span word="entertainment">entertainment</span>），以及主播日常直播（<span word="host">host</span> <span word="live">live</span> <span word="show">show</span>）。其中，在线游戏直播用户上百万，是主要内容之一。主播日常直播则因为内容监管难度大而成为治理的重点对象。</p><p><span word="A">A</span> <span word="popular">popular</span> <span word="form">form</span> <span word="of">of</span> <span word="live">live</span> <span word="streaming">streaming</span> <span word="involves">involves</span> <span word="charming">charming</span> <span word="chirpy">chirpy</span> <span word="casual">casual</span> <span word="young">young</span> <span word="ladies">ladies</span> <span word="called">called</span>, <span word="rather">rather</span> <span word="unimaginatively">unimaginatively</span>, "<span word="hosts">hosts</span>". <span word="They">They</span> <span word="sing">sing</span>, <span word="dance">dance</span>, <span word="yak">yak</span>, <span word="engaging">engaging</span> <span word="their">their</span> <span word="audiences">audiences</span> <span word="via">via</span> <span word="personal">personal</span> <span word="computers">computers</span> <span word="and">and</span> <span word="mobile">mobile</span> <span word="phones">phones</span>. <span word="High">High</span>-<span word="resolution">resolution</span> <span word="screens">screens</span> <span word="are">are</span> <span word="not">not</span> <span word="required">required</span> <span word="to">to</span> <span word="enjoy">enjoy</span> <span word="the">the</span> <span word="streamed">streamed</span> <span word="content">content</span>.</p><p>最受欢迎的一种网络直播形式是漂亮、活泼的年轻女主播参与的直播。她们唱歌、跳舞、闲聊，吸引了很多电脑和手机屏幕前的观众。这种直播无需高清屏幕就可实现。</p>
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