“她经济”带来消费新风口
<p>娘娘节、闺蜜节、女王节……这几日，线上线下面向女性的各种促销活动让人眼花缭乱，“她经济”正带来消费新风口。</p><p>请看相关报道：</p><p><span word="The">The</span> '<span word="She">She</span>-<span word="conomy">conomy</span>' <span word="is">is</span> <span word="on">on</span> <span word="the">the</span> <span word="rise">rise</span>, <span word="as">as</span> <span word="pointed">pointed</span> <span word="out">out</span> <span word="by">by</span> <span word="more">more</span> <span word="than">than</span> <span word="a">a</span> <span word="few">few</span> <span word="reports">reports</span>.</p><p>一些报告指出，“她经济”正在崛起。</p><p><span word="Globally">Globally</span> <span word="women">women</span> <span word="make">make</span> 65 <span word="percent">percent</span>+ <span word="of">of</span> <span word="all">all</span> <span word="purchasing">purchasing</span> <span word="decisions">decisions</span>, <span word="including">including</span> <span word="cars">cars</span>, <span word="houses">houses</span> <span word="and">and</span> <span word="health">health</span>.</p><p>全球来说，家庭中65%以上的购物决定由女性做出，其中包括汽车、房屋以及健康类消费。</p><p>她经济（<span word="She">She</span>-<span word="conomy">conomy</span>）也称为女性经济（<span word="womenomics">womenomics</span>），是指围绕女性消费、理财而形成的特有的经济圈和经济现象。</p><p>南京电子商务协会秘书长近日表示，目前，我国25-45岁时尚女性人口已达2.9亿，随着女性经济收入和社会、家庭地位的提升，近75%的家庭消费决策（<span word="household">household</span> <span word="purchasing">purchasing</span> <span word="decisions">decisions</span>）由女性主导，女性已经成为新时代消费的主导力量（<span word="leading">leading</span> <span word="force">force</span>），其购买力（<span word="purchasing">purchasing</span> <span word="power">power</span>）不容小觑。</p><p>业内人士指出，随着消费需求（<span word="consumer">consumer</span> <span word="demand">demand</span>）快速升级，围绕女性消费群的“她经济”消费产业涉及面广，市场容量至少在5万亿元以上，有望成为未来消费行业持续增长的风口。</p>
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