政协座谈会建言“媒体融合”
<p>5月7日，全国政协在北京召开双周协商座谈会，委员们围绕“推动传统媒体和新兴媒体融合发展”建言献策。</p><p>请看新华网的报道：</p><p><span word="According">According</span> <span word="to">to</span> <span word="a">a</span> <span word="statement">statement</span> <span word="issued">issued</span> <span word="after">after</span> <span word="a">a</span> <span word="consultation">consultation</span> <span word="session">session</span> <span word="presided">presided</span> <span word="over">over</span> <span word="by">by</span> <span word="Yu">Yu</span> <span word="Zhengsheng">Zhengsheng</span>, <span word="chairman">chairman</span> <span word="of">of</span> <span word="the">the</span> <span word="National">National</span> <span word="Committee">Committee</span> <span word="of">of</span> <span word="the">the</span> <span word="Chinese">Chinese</span> <span word="People">People</span>'<span word="s">s</span> <span word="Political">Political</span> <span word="Consultative">Consultative</span> <span word="Conference">Conference</span> (<span word="CPPCC">CPPCC</span>), <span word="the">the</span> <span word="advisors">advisors</span> <span word="agreed">agreed</span> <span word="that">that</span> <span word="boosting">boosting</span> <span word="media">media</span> <span word="convergence">convergence</span> <span word="is">is</span> <span word="an">an</span> <span word="urgent">urgent</span> <span word="task">task</span>.</p><p>全国政协主席俞正声主持召开政协座谈会。会后发表的一份声明指出，政协委员们就促进媒体融合是一项紧迫任务达成一致。</p><p>媒体融合可以用<span word="media">media</span> <span word="convergence">convergence</span>表示，<span word="convergence">convergence</span>这里指融合，如技术融合（<span word="technology">technology</span> <span word="convergence">convergence</span>）。而媒体融合这一概念最早由美国马萨诸塞州理工大学的浦尔教授提出，其本意是指各种媒介呈现出多功能一体化的趋势。</p><p>委员们认为，推动传统媒体（<span word="traditional">traditional</span> <span word="media">media</span>/<span word="legacy">legacy</span> <span word="media">media</span>）与新兴媒体（<span word="new">new</span> <span word="media">media</span>）融合发展，是巩固壮大主流思想舆论阵地的一项紧迫任务。面对新形势新技术的发展，媒体融合在技术力量、资金投入等方面还存在不少困难和问题。</p><p>如何做好媒体融合工作，一些委员建议要改变传播方式（<span word="change">change</span> <span word="the">the</span> <span word="method">method</span> <span word="of">of</span> <span word="transmitting">transmitting</span>），改变人才管理机制（<span word="talent">talent</span> <span word="management">management</span> <span word="system">system</span>），资讯信息的版权管理（<span word="rights">rights</span> <span word="management">management</span>）和技术发展建设等。</p>
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